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myTV personalised services for digital television

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TV-Anytime

(and the myTV project)









Ronald Tol

Philips Research

• TV-Anytime will allow viewers to watch the

programmes they want, in the way they want,

and when they want

• TV-Anytime viewers will be able to explore and

acquire TV content from a variety of sources,

including traditional broadcast and new on-line

interactive services – for presentation at any

time

• TV-Anytime will combine the immediacy of

television with the flexibility of the Internet





TV-Anytime concept

• Formally founded September 1999

• Currently over 120 members from CE industry,

broadcasters, content creators, ...

• Open specifications for

– content referencing & location resolution July 2000

– metadata Sep 2000

– rights management & protection Dec 2000



• „Agnostic‟ about the means for content delivery







TV-Anytime Forum

• Business Models

• System Design

• Content Referencing

• Metadata

• Rights Management & Protection









TVAF - Working Groups

• Model 1a and 1b - Basic „push‟ model.

“does not require communication from the end

user to the service provider”

• Model 2 – User Response model

“limited return channel provides the capability to

inform the service provider of user selections,

profiles and other requests”

• Model 3 - Full interactive model

“continuous return channel, integration between

multiple content providers, services providers,

resource locators and the Internet”



TVAF - Business Models

Priority PDR Functionality Scenario Models

1a 1b 2 3

1 Instant Record I

2 Record and playback an AV stream I

3 Simultaneous record and playback I

4 Live pause I

5 Content Search and Access II

6 Playback of content in indexed/highlight mode II

7 Book marking (personalisation/agents) III

8 Portability of user profile (personalisation/agents) IV

9 Updating of content III

10 Storage management – basic & advanced (e.g: I - III

quality)

11 Profile management (personalisation/agents) III









TVAF - Business Models

Priority PDR Functionality Scenario Models

1a 1b 2 3

12 Multi-user profile support III

(personalisation/agents)

13 Multi-modal operation IV

14 Targeted services using local profiles III

(personalisation/agents)

15 Compliance to all content delivery mechanisms IV

16 Synchronisation of stored & „live‟ content IV

17 Supports a variety of content types regardless IV

of source, delivery channel or medium

18 Transferring/archiving content to & from other IV

local devices

19 Using other devices to control PDR remotely IV

Rights Management & Protection

Return Path*





TVAF - Business Models

Priority PDR Functionality Scenario Models

1a 1b 2 3

20 Limited eCommerce VI

21 Ability to pull content II-IV

22 Synchronisation of cross media with pull IV

elements

23 Usage data can be exploited (e.g: rights) III+VI

24 Consumer profile data can exploited by all III+VI

25 3rd party management of PDR III+VI

26 Updating of content with verification III

27 Content usage verification III-VI

28 Networking using the PDR (e.g: email, remote IV-V

control by mobile, etc)

29 Full Pay Per Choice eCommerce capable I-VI









TVAF - Business Models

Define context to tools specified by TV-Anytime

Main criteria:

• Flexible

• Minimum specification for interoperability

• Extendable

• Business model independent

• Static & Dynamic







TVAF - System Design

TVAF - System Design

CC CSP SN LR SM UI

metadata

Publish

location resolution data

Search



(un)structured metadata & CRIDs Search

& Select

CRID



locators Locate

Acquire





content

Acquire

metadata









TVAF - System Design

• To disconnect a piece of content from its location

in time and space.

• Specification out for comments in July, now

published at September meeting:

– Content Reference ID (CRID)

CRID://;

– (transport dependent) Locator

– Location resolution

Resolve CRIDs in Locators or other CRIDS









TVAF - Content referencing

CRID “your selection of sports”



“Golf match “All sport

on broadcaster A” by broadcaster B”

CRID CRID





Locator

Golf Soccer Cricket



CRID CRID CRID



Locator

Locator Locator Locator





TVAF - Content referencing

“Data about data”

• A common framework

• Limited bandwidth

• Exchangeable and interoperable





• Co-operation with SMPTE, EBU, MPEG-7

• Preliminary specification completed at

September meeting





TVAF - Metadata

• To rightfully utilize material on a local storage

device from both broadcast and on-line sources

• At least 2 months delay

• Preliminary requirements document completed

at September meeting









TVAF - Rights management

• 2-years project funded by the European

Commission under the IST programme

• Started 1 January 2000

• Aims to provide

an interoperable TV-Anytime solution for DVB

• Partners

– CE equipment manufacturers: Philips, Nokia

– broadcasters: BBC, RAI, NOB

– service providers: UoL, NDS







What is myTV?

• Implement a consumer platform with built-in local

storage

• Develop TV-Anytime services exploiting this

platform

• Provide true interoperability, both across

different service providers and across different

box manufacturers









Objectives

Co-operation with service providers / broadcasters

enables a low-cost implementation of TV-Anytime.





Experimenting with applications utilizing local

storage helps in defining local storage extensions

to MHP.









Some assumptions

DVB myTV

DVB Display

broadcaster box







Smart

card

Internet









Internet TVA

service

provider









Architecture

• Digital Video Broadcast input

• Internet connectivity

• Smart card for rights management & protection

• Storage capacity of 100+ hours

• Simultaneous record/playback

• Downloadable services

• Resident navigator







Characteristics of a myTV box

TVA - Full interactive model

• Searching & selection of content

– EPG, remote access (WAP, Web)



• Mixing live/recorded content

– commercial insertion



• Latest news service

– itemized, in any order



• Third party services

– EPG enhanced with ratings, reviews, …









Applications (using TV-Anytime)

M1 month 04 First system and application concepts defined

Decisions on the overall architecture taken



M2 month 12 New services and business models worked out

and visualised



M3 month 21 myTV box realised

Prototypes completed, incl. resident and

downloadable services

M4 month 24 User trials finished

Project‟s results demonstrated publicly, and

tested in user trials





Expected results

• Input documents

– AN076 myTV proposal on TV Anytime data for

content referencing

– AN098 Addition to myTV proposal AN076 on

Resolving Resolution Authorities

– AN110 Segment Identification

– AN166 Content referencing over IP

– AN169 “Scenario 1 for TVA”

– AN170 “Scenario 2 for TVA”



• Content ref proposal accepted for standard







Contributions to TVAF

• TVA output documents

– TV015 TVA Call for Contributions

– TV036 System Design Requirements

– TV038 Content Referencing Requirements

– TV048 System Design Specification

– TV050 Content Referencing Specification







• Further see myTV deliverable #4, Sept 2000









Contributions to TVAF (cnt‟d)

Ronald Tol, Philips Research

e-mail: ronald.tol@philips.com

http://www.extra.research.philips.com/euprojects/storit/

http://www.extra.research.philips.com/euprojects/mytv/





TV-Anytime Forum

http://www.tv-anytime.org/







Contact information

TVA phase 1

– To search, select, acquire and rightfully utilize

material on a local storage device from both

broadcast and on-line sources







TVA phase 2

– To transfer material between local storage devices

using home networks and exchangeable media and to

micro-navigate around the rich content.









Future plans



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