MS in Marketing Goals and Objectives
Learning Goals Learning Objectives Where to Measure
1.1 Students will demonstrate an improved understanding of the value
Measurement 1: Course BU.111.111 Assignment:
of customers and the associated concepts and develop the skills
Measurement 2: Course BU.111.111 Assignment:
necessary to improve customer satisfaction.
Understand the strategic roles of marketing
1.2 Students will apply quantitative and/or qualitative techniques to Measurement 1: Course BU.111.111 Assignment:
analyze and formulate marketing decisions of a firm. Measurement 2: Course BU.111.111 Assignment:
Embrace and function in diverse business 2.1 Students will demonstrate an appreciation for multiple perspectives Measurement 1: Course BU.111.111 Assignment:
contexts and experiences and the ability to work effectively in teams. Measurement 2: Course BU.111.111 Assignment:
Measurement 1: 131.601 Leadership Ethics
3.1 Students will demonstrate self awareness and an understanding of
Seminar, Moral Compass Essay
Anchor value creation in human values what it means to be a conscientious leader and to build
Measurement 2: 131.601 Leadership Ethics
accountable, ethical business cultures.
Seminar, Case Brief
Measurement 1: 120.601 Business Communication,
4.1 Students will demonstrate effective oral and written assignment #
communication skills. (Tom will fill this out)
Measurement 2: Course BU.111.111 Assignment:
Communicate effectively and strategically
Measurement 1: 120.601 Business
4.2 Students will apply effective communication skills strategically to Communication, assignment #
organizational issues. (Tom will fill this out)
Measurement 2: Course BU.111.111 Assignment:
Core Courses and Capstone Course
Skills, Tools & Methods Core Courses Business Core Courses Capstone Course
120.601 Business Communication (Tom Crain) 410.601 Market Research (Christian)
131.601 Leadership Ethics Seminar (Lindsay) 450.710 Market Driven Strategy (Christian) 460.790 Marketing Capstone (Blair)
132.601 Business Law (Stacey) 410.620 Customer Focused Marketing (Christian)
410.610 Financial Analysis of Marketing Decisions (Christian) 420.710 Understanding Consumer Behavior (Christian)
510.601 Statistical Analysis (Bonnie) 420.720 Customer Relationship Management (Christian)
220.625 The Marketing Environment (?) 430.710 Integrated Marketing Communications (Christian)
Standard syllabi: http://carey.jhu.edu/standard_syllabi/