Introducing –CTO~ MIST Marketing &
Management Information System for
Gail Clarke (Market Research Specialist)
REGIONAL TECHNOLOGY STRATEGY
Caribbean Global Gateways
consumer internet system (doitcaribbean.com)
global: multiple markets and multi-language
supports official internet sites of member countries
regional intranet system (OneCaribbean)
regional tourism statistics & reports
market research & market intelligence
on-line training materials, events, etc
towards a Caribbean Tourism Web Community
Tourism Management Information System
with national and regional components
Tourism Management Information Systems
Information Technology revolution
Impact on international tourism
Processing of tourism statistics
CTRC MicroStats - past its best?
National Internet Systems
Other Information Systems
About CTO ~ MIST !
Developed in “Off the Shelf Software” - MS Access and MS SQL
Windows Technology ( W 95 / 98 or NT )
Runs on “standard” PC - 350 Mhz,4.3 GBHD,32/64 K RAM, CD ( 40X)
+ Zip Drive
Facilitates Data Transfer - National, Regional, International -via
Network - Email – Disc – Zip etc.
Facilitates Data Input - follows existing information flow
Can be further enhanced to meet local needs
Can be customised to Support a National Web Initiative
Is both Regional and National.
Progressive Implementation Approach to Meeting National Needs
Flexible and User Friendly
CTO-MIST - Design Considerations
Inclusive – meet the needs of all Caribbean tourism
destinations - large and small, developed and new.
Modular – selected components can be installed at first;
others can be added later to meet new demands.
Flexible – operated by, and accessible to, a wide range of
users, e.g. over a computer network.
“Best Practice” – guide to standard methods of
collecting and disseminating tourism information.
Internet Support – linked to the national Internet site for
greatly improved information management.
Regional – facilitate regional data comparisons and the
development of a regional information system at CTO.
CTO ~ MIST
An Integrated MIS Comprising
Other Indicators (Economic) etc.
Product Inventory Module
C.15 Databases - Accommodation, Attractions, Events,
Flexible Search and Select and Detailed Reporting
Source Market Information
MIST is an Integrated Management Information System
a Replacement for current Stats Systems.
What can CTO ~ MIST mean to Member Countries ?
Introduces least developed members to the Information Technology
Influences methodology for collection and processing Tourism
Research, Marketing & Planning information.
Aids Tourism Planning, Research and Marketing
Formalises & Centralises some existing & diverse collection activities
Underpins National Internet Initiatives
StandardisesI In formation collection and dissemination across the region
Links Information Collection to CTO and Regional needs.
But - Absorption Capacity, Resource and Technology Entry Level
is a consideration
CTO ~ MIST can be a “Great Leveler”
Giving CTO member countries &
product suppliers equal access to
Tourism Marketing & Management Information.
Where are we now – Where are we going ?
EU funded project started 1998/9
Actively being used in St. Lucia, Turks and Caicos, Trinidad and
Tobago, Grenada, Dominica, Montserrat, St. Vincent and the
Grenadines, St. Kitts and Nevis
Recently implemented in Antigua and Barbuda and Suriname.
Request for installation in others
Other CTO written systems in existence in Guyana and Belize
2003-2004 – Upgrade of MIST given new technology of Internet
and intranet systems enhance CTOs ability to maintain the
Training, increase in house capability within CTO and our NTOs
to manage the system
Regional MIST, establish The CTO system as the database for
tourism information in the Caribbean
The Key to a Successful
Commitment & Cooperation - Tourism - Statistics -
Immigration - and Public / Private Sector stake holders.
Acceptable Entry Level of Data Availability and Technology
at a National Level
Absorption Capacity - Resources and Information