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					    How To Get More
  Prospects, Customers,
Sales and Profits For Your
  Business Using Seven
Proven Marketing Secrets
     Statistics Tell Us That...

Within 5 years, 80% of all businesses go out
of business
Within 10 years, 80% of those who survived
the first 5 years go out of business
Those business owners who survive the first
10 years represent only 4% of all
businesses started
And 80% of those “Survivors” feel
consumed and trapped by their business
    Statistics Tell Us That...


  Less than 1% of all business
 owners are able to step away
from their business and have it
run smoothly and be profitable
         without them
Are You Too Busy Working IN
       Your Business?


       Owner/Pres./CEO

Marketing   Operations   Finance


  How Many Of These Boxes Have
      YOUR Name In Them?
 You Should Be Working ON
Your Business, Rather Than IN
       Your Business

                YOU
            Owner/Pres./CEO


Marketing      Operations     Finance

              Your Goal:
  Your Name Only At The Top !!
 The most commonly stated
reason that most companies
      fail is lack of...

        Capital

     Customers
Your Hidden Marketing Assets

     •   Your Current Customers
     •   Your Past Customers
     •   Your Future Customers
     •   Your Product or Service
     •   Your Company’s Staff
     •   The Owner’s Expertise
Your Hidden Marketing Assets

•   Your Company Policies & Procedures
•   Your Reputation and Goodwill
•   Your Relationships
•   Your Prospect Conversion Rate
•   Your Average Customer Value
•   Your Current Advertising
  Businesses Need Multiple
    Pillars of Marketing

              Your Business




Built on a Foundation of Marketing Assets
Built On Only a Couple of Pillars
 Your Business is Pretty Shaky

              Your Business




     Foundation of Marketing Assets
       Three Ways To Grow
          Your Business
• 1 - More Prospective Customers/Clients
• 2 - Increase Conversion Rate of Prospects
      to Customers
• 3 - Increase Your Average Customer Value
  – increase the average transaction amount
  – increase the repeat sales rate
  Grow Your Business By
     50% Next Year?
$1,000,000 X 50% = $1,500,000

$1,000,000...
         X 15% more prospects
         X 15% better conversion rate
         X 15% higher customer value


                  = $1,500,000 !!!
                 Secret #1
              What is your USA?
• Why should customers do business with
  you rather than anyone else, do it
  themselves, or doing nothing at all?
• Why do customers do business with you
  rather than anyone else, do it themselves,
  or doing nothing at all?
• These answers become your Unique
  Selling Advantage over your
  competition!!!
             Secret #1
          What is your USA?

Three Categories of USA’s
• 1 - Price Leader
• 2 - Product/Service Differentiation
• 3 - Marketing to a Niche
             Secret #1
          What is your USA?

Four Questions You Better Answer
• 1 - Why should I listen to you?
• 2 - Why should I believe you?
• 3 - Why should I do something?
• 4 - Why should I take action now?
                    Secret #2
            Leveraging Your Current
           Marketing For More Profits

• The “Lifetime Value of a Customer”
• Increase your USA into everything you
  do to attract more prospects (lead
  generation)
• Increase your conversion rate
• Increase your average customer value
                      Secret #2
            Leveraging Your Current
           Marketing For More Profits
Increase your lead generation through:
  – referral systems
  – acquiring customers at breakeven upfront
    and make profit on backend
  – guaranteeing purchases through risk-
    reversal
  – host-beneficiary relationships
  – advertising
  – using direct mail
                        Secret #2
             Leveraging Your Current
            Marketing For More Profits
Increase your lead generation through:
  – using telemarketing
  – running special events or information
    nights
  – acquire qualified lists
  – develop your Unique Selling Advantage
  – use customer education to increase the
    perceived value of your product/service
  – using public relations
                       Secret #2
            Leveraging Your Current
           Marketing For More Profits

Increase your conversion from inquiry to
  sale by:
  – increasing sales skill levels of your staff
  – qualifying your leads upfront
  – making irresistible offers
  – educating your customers by giving “reasons
    why”
  – persistently following-up on leads
                       Secret #2
             Leveraging Your Current
            Marketing For More Profits

Increase the average transaction value by:
  – improving your team’s selling techniques to
    up-sell and cross-sell
  – using point-of-sale promotions
  – packaging complementary products and
    services together
  – increasing your pricing and thus your margins
  – changing the profile of your
    products/services to be more “up-scale”
  – offering greater or larger units of purchase
                       Secret #2
             Leveraging Your Current
            Marketing For More Profits
Increase the transaction frequency by:
  – developing a backend of products/services
    that you can go back to your customers with
  – communicating personally with your
    customers (phone, letter, etc.) to maintain a
    positive and personal relationship
  – endorsing other people’s products/services to
    your customer list
  – running special events such as “closed door
    sales”, limited pre-releases, etc.
  – programming customers (auto-payments)
  – price inducements for frequency
                      Secret #2
            Leveraging Your Current
           Marketing For More Profits

Increase your customer retention rate
  by:
  – delivering higher-than-expected levels of
    service
  – communicating frequently with your
    customers to nurture them
             Secret #3
      Getting The Most Out Of
      Your Current Customers
Three Magic Words That Will
 Build Your Business Profits
    For Years To Come…

“Back End Sales”
                Secret #3
        Getting The Most Out Of
        Your Current Customers

Capture Your Customer
    Information !!!
Get their…
• Name -- Address -- Phone Numbers
• Birthdays -- Hobbies and interests
• And anything you can about them
                    Secret #3
            Getting The Most Out Of
            Your Current Customers
Segment Your Customer Database By:
• Past Customers -- to reactivate them
• Present Customers -- to increase repeat
  sales and average value
• Prospective Customers -- to educate,
  make offers to attract and convert them
                      Secret #3
              Getting The Most Out Of
              Your Current Customers
Segment Your Customer Database By:
•   Products and Services you provided them
•   Dollar amount they purchased
•   Gender and Age
•   Employment and time of purchase
•   Geography, hobbies, and interests
•   And any relevant and useful information
                       Secret #3
               Getting The Most Out Of
               Your Current Customers
Re-Selling -- selling them the same thing they
  bought before
Up-Selling -- getting your customers to buy
  better, more expensive, or more upscale
  products or services from you
Cross-Selling -- getting your customers to buy
  something else that’s related to the original
  product/service they purchased from you
                     Secret #3
              Getting The Most Out Of
              Your Current Customers

Develop back-end products or services,
  especially…
Packaging or bundling these together to add
  more perceived value to your customers in
  these continuing service and product
  purchases, and…
Use automatic service/product shipping, and
  they pay you on an automatic payment plan
                     Secret #4
                Create Joint Venture
                Marketing Alliances
Why would other businesses be willing to
 Joint Venture with you?
• it’s in their best interest to be of greater value
  and service to their customers
• they will receive some sort of compensation for
  doing so -- whether it be financial (a portion of
  the initial sale), or a product/service you could
  provide for them or their business
                  Secret #4
             Create Joint Venture
             Marketing Alliances
What’s in it for you?
• it saves you time in acquiring new customers
• it saves you effort in acquiring new customers
• it saves you money in acquiring new
  customers
Just remember how much it really costs
     you in time, money and effort to
        acquire a new customer.
                      Secret #4
                 Create Joint Venture
                 Marketing Alliances
Find Businesses With The Same Customers You
  Have and Want More Of
• Use simple Cross Promotions and endorsements
• Use your database and theirs

Look To Your Own Customer Base First for JV’s
• They already know you, like you, and trust you
• They already have confidence in you
• They already fit your demographics
  A Free Bonus For You

Seminar Workshop Feedback Form

   ONE 15-Minute Marketing
   Consultation By Telephone

            And...
           More Info -- Free Book

   How To Get More Prospects,
 Customers, Sales and Profits For
Your Business Using Seven Proven
        Marketing Secrets
           by Mark Hendricks

     352-583-3697 or 1-800-881-5546

  www.hunteridge.com
                   Secret #5
                Targeted Direct
              Response Marketing
Don’t Use “Institutional” Advertising
• Name -- Address -- Phone Number
• Established in “1887”
• Best Price, Best Quality, Best Service
   “Getting your name out there” is not the
 answer. If you don’t get immediate results,
 then something needs to be changed…fast!
                      Secret #5
                   Targeted Direct
                 Response Marketing
Use Targeted Direct Response Marketing
•   Get their attention
•   Make a specific offer
•   Tell them the benefits they will receive
•   Ask them to respond
•   Tell them how to respond -- right now

      ”Salesmanship in print”
                   Secret #6
            Getting More Results From
             Your Advertising Dollars

Your ad costs are the same whether
 your ad makes zero dollars, modest
 dollars, or many dollars for you...

    Use the power of marketing
  leverage to increase your results
      2Xs, 3Xs, 5Xs (or more !)
                      Secret #6
             Getting More Results From
              Your Advertising Dollars

       The Greatest Marketing
         Secret Of All Time...

         Test, Test, Test
Test headlines, stories, propositions, offers,
guarantees, time deadlines, payment plans,
          and calls to action, etc.
                    Secret #7
                 FREE Marketing !!!

Come up with an irresistible introductory
 special offer deal for new customers (or
 current customers too) that could be
 freely distributed by:
   other businesses as a special bonus to their
    prospects and customers
   businesses to their employees
   clubs and organizations to their members
   schools to their staff, students and parents
                      Secret #7
                   FREE Marketing !!!
 non-profit groups to their supporters
 your customers as a gift to their friends
 you to your customers
 the media as a special deal for their customers
All these marketing "magnets" are always looking for
  ways to benefit and do something nice for their
  people, and your special irresistible offer could be
  one of the best benefits they've ever promoted to
  their people.
      Pay for RESULTS -- Not Advertising!!
            Marketing Secrets For
               Future Growth

• Media Advertising   • Selling Your
• Internet              Business
  Marketing           • Staying in Touch
• Financing           • Company Image
• Proposal Writing    • Seminars
• Yellow Pages        • Newsletters
• Sales Automation    • Sales
• Customer Service      Management
  Training            • Hiring
 You Should Be Working ON
Your Business, Rather Than IN
       Your Business

                YOU
            Owner/Pres./CEO


Marketing      Operations     Finance

              Your Goal:
  Your Name Only At The Top !!
Three Ways I Can Help
 Grow Your Business

Marketing Action Plan (MAP)
Marketing Mentor Bootcamp
Workshop
Master-Mind Marketing
  A Free Bonus For You

Seminar Workshop Feedback Form

   ONE 15-Minute Marketing
   Consultation By Telephone

            And...
           More Info -- Free Book

   How To Get More Prospects,
 Customers, Sales and Profits For
Your Business Using Seven Proven
        Marketing Secrets
           by Mark Hendricks

     352-583-3697 or 1-800-881-5546

  www.hunteridge.com

				
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posted:10/28/2011
language:English
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