Northwest Arkansas Instructional Alignmen
Marketing
AR Department of Workforce Education
CONTENT STANDARD/
Objective / Task Analysis
Knowledge
Unit 1: Economics Foundation (15 hou
1. Enduring Understanding -
1a. Essential Question -
1.1 Define terminology CHANGE 1.1.1 Prepare a list of terms with
definitions
1.2 Discuss tangible and intangible 1.2.1 List the differences between
resources tangible and intangible resources
1.3 List the four types of utilities 1.3.1 Differentiate between the four
types of utilities
1.4 Identify the basic factors/economic 1.4.1 Differentiate between the basic
resources of production factors of production
1.5 Explain the concepts of scarcity 1.5.1 Discuss the concepts of scarcity
1.6 Identify the economic systems 1.6.1 Compare the economic systems
1.7 Discuss supply and demand 1.7.1 Prepare and interpret charts and
diagrams related to supply and
demand curves
1.8 Discuss competition 1.8.1 Understand the role that
competition plays in an economic
environment
1.9 Explain the elasticity of demand 1.9.1 Discuss the elasticity of demand
1.10 Discuss GDP 1.10.1 Differentiate between GNP and
GDP
1.10.2 Analyze the relationship
between the GDP and the economy
1.11 Discuss the Consumer Price 1.11.1 Comprehend the concept of
Index the Consumer Price Index
1.12 Explain the business cycle 1.12.1 Interpret a graph depicting the
business cycle
1.13 List of the forms of business 1.13.1 Differentiate among the
ownership different forms of business ownership
1.14 Discuss balance of trade 1.14.1 Analyze and interpret a table
on U.S. exports and imports
1.15 Discuss trade barriers 1.15.1 Differentiate among different
types of trade barriers
1.16 Discuss profit 1.16.1 Calculate profit
1.17 Explain concepts of tariffs 1.17.1 Name products affected by
tariffs
Unit 2: Marketing Foundations (10-15 ho
2. Enduring Understanding -
2a. Essential Question -
2.1 Define terminology 2.1.1 Prepare a list of terms with
definitions
2.2 Distinguish between wholesaler
and retailer
2.3 List four P's of marketing 2.3.1 Choose examples of the four P's
of marketing
2.4 Explain consumer and industrial 2.4.1 Analyze the purchasing practice
marketing of these markets
Unit 3: Human Resource Foundation - Communication
3. Enduring Understanding -
3a. Essential Question -
3.1 Explain elements of the 3.1.1 Apply effective listening skills
communication process
3.2 List written forms of 3.2.1 Write a personal business letter
communications
3.3 Identify nonverbal communication 3.3.1 Demonstrate proper business
in proper business etiquette etiquette
3.4 Explain good customer 3.4.1 Explain the value of positive
relationships customer relations
3.5 Identify group working 3.5.1 Participate as a team member
relationships
3.6 Identify ethics in communication 3.6.1 Describe ethical considerations
in providing information
Unit 4: Marketing Functions - Selling (10-15
4. Enduring Understanding -
4a. Essential Question -
4.1 Define terminology 4.1.1 Prepare a list of terms with
definitions
4.2 List steps in the selling process 4.2.1 Analyze steps in the selling
process through demonstration
4.3 Cite procedures for cash register 4.3.1 Calculate correct procedures for
operations making change
Unit 5: Marketing Functions - Promotions (10
5. Enduring Understanding -
5a. Essential Question -
5.1 Define terminology 5.1.1 Prepare a list of terms with
definitions
5.2 Explain promotions 5.2.1 Compare types of promotions
and visual merchandising
5.3 Name types of advertising media
Unit 6: Marketing Functions - Distribution (10
6. Enduring Understanding -
6a. Essential Question -
6.1 Define terminology 6.1.1 Prepare a list of terms with
definitions
6.2 State channels of distribution 6.2.1 Assess the function of
distribution
Unit 7: Marketing Functions - Risk (10 ho
7. Enduring Understanding -
7a. Essential Question -
7.1 List types of risk 7.1.1 Illustrate how a business can be
affected by the three types of risks
7.2 Discuss handling business risks 7.2.1 Classify ways of handling
business risks
Unit 8: Marketing Functions - Pricing (10
8. Enduring Understanding -
8a. Essential Question -
8.1 Define terminology 8.1.1 Prepare a list of terms with
definitions
8.2 State factors affecting price 8.2.1 Compare pricing strategies
8.3 Define goals of pricing 8.3.1 Calculate markup, markdown,
sales tax, discounts
Unit 9: Marketing Functions - Purchasing (1
9. Enduring Understanding -
9a. Essential Question -
9.1 Identify types of buyers
9.2 Identify buying situation 9.2.1 Find and list examples of
industrial and resale buying
9.3 List steps in buying process 9.3.1 Calculate planned purchases
and open to buy
Unit 10: Marketing Functions - Marketing Information Ma
10. Enduring Understanding -
10a. Essential Question -
10.1 Define terminology 10.1.1 Prepare a list of terms with
definitions
10.2 List steps in the marketing 10.2.1 Develop a marketing research
research process survey
Unit 11: Marketing Functions - Product Service Pla
11. Enduring Understanding -
11a. Essential Question -
11.1 Label types of consumer and 11.1.1 Classify types of goods
industrial goods
11.2 Explain role of branding in 11.2.1 Classify brands of private,
product planning national, or generic
11.3 List principal functions of product 11.3.1 Evaluate common product
packaging labeling requirements
11.4 Name stages of product life cycle 11.4.1 Diagram stages of product life
cycle
Unit 12: Marketing Functions - Financing (1
12. Enduring Understanding -
12a. Essential Question -
12.1 Identify types of retail credit 12.1.1 Select appropriate collection
methods
12.2 Name sources of capital
12.3 Explain sales, inventory, and
expense records; financial statements
12.4 Identify credit laws
Following are Literacy SLE's that could be incorporated int
W.4.11.2 Communicate clearly the pu
W.4.11.3 Write clear and varie
W.5.11.8 Write on demand to a specified prom
W.5.11.9 Write across the c
W.4.11.11 Apply grammatical conventions to edit for standard inflect
W.4.11.12 Apply grammatical conventions to edit for capitaliza
W.6.11.3 Apply conventional spell
W.6.11.4 Apply conventional rules of ca
W.6.11.5 Apply the punctuation rules ap
Northwest Arkansas Instructional Alignment
Marketing
Additional Numbers from Geometry
Geometry / Literacy Task Analysis
Vocabulary ac & wkplc sklls Connections
Unit 1: Economics Foundation (15 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary
~defend the inferences from a text 1.3.12
using specific examoles from the text
~use specialized vocabulary 1.6.4
~apply appropriate strategies to aid 4.2.2
comprehension, including skimming
scanning note-taking, outlining,
questioning, creating graphic
organizers, and annotating
~demonstrate critical, empathetic, and 1.2.1
reflective listening to interpret, 1.3.7
respond to, and evaluate speakers'
messages
~apply appropriate strategies to aid
comprehension…
~demonstrate critical, empathetic, and similar 1.2.1, 2.6.2 M.3.G.4
reflective listening to interpret, 1.3.12
respond to, and evaluate speakers' 4.5.5
messages
~defend the inferences from a text
using specific examples from the text
~interpret and use information in
~demonstrate...listening to interpret, point, line, CGT.5.G.1
respond to, and evaluate speakers' segment, slope CGT.5.G.1
messages
~interpret and use information in
maps, charts, graphs, …
~determine the slope of a line using
two points
~determine the relationships of slopes
~demonstrate...listening to interpret,
respond to, and evaluate speakers'
messages
~demonstrate...listening to interpret, point, line, . LG.1.G.2
respond to, and evaluate speakers' segment, 1.3.2 CGT.5.G.1
messages slope, LG.1.G.1
~analyze a position using concepts conditional
gained from reading
~identify points, lines, segments,
rays…
~determine the relationships of slopes
of … lines…
~demonstrate...listening to interpret,
respond to, and evaluate speakers'
messages
~analyze a position using concepts
gained from reading
~demonstrate...listening to interpret,
respond to, and evaluate speakers'
messages
~interpret and use information in conditional, LG.1.G.1
maps, charts, graphs, … sequences LG.1.G.3
~communicate clearly the purpose of 1.6.6
the writing
~demonstrate...listening to interpret, Analyze
respond to, and evaluate speakers'
messages
~interpret and use information in
maps, charts, graphs, …
~demonstrate...listening to interpret, 1.5.5, 2.4.3
respond to, and evaluate speakers'
messages
~demonstrate...listening to interpret,
respond to, and evaluate speakers'
messages
~apply appropriate strategies to aid 1.3.7
comprehension, including skimming
scanning note-taking, outlining,
questioning, creating graphic
Unit 2: Marketing Foundations (10-15 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary
~defend the inferences from a text
using specific examoles from the text
cross-section R.4.G.8
man Resource Foundation - Communication Skills (10-15 hours)
~demonstrate critical, empathetic, and
reflective listening to interpret,
respond to, and evaluate speakers'
messages
~identify barriers to listening and
generate methods to overcome them
~critique oral communications for
clarity, faulty reasoning, relevance,
organization of evidence, and
effectiveness of delivery
~apply knowledge of purpose, speaker,
audience and form in writing
~demonstrate critical, empathetic, and 1.5.8
reflective listening to interpret,
respond to, and evaluate speakers'
messages
~apply appropriate strategies to aid 1.3.7
comprehension, including skimming
scanning note-taking, outlining,
questioning, creating graphic
Unit 4: Marketing Functions - Selling (10-15 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary
~read across the curriculum a variety
of practical texts:…manuals
nit 5: Marketing Functions - Promotions (10-15 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary from
~analyze using concepts gained 1.3.2 R.4.G.8
reading
~draw and classify results of cross-
sections of three-dimensional objects
~read across the curriculum a variety
of practical texts:…advertisements
nit 6: Marketing Functions - Distribution (10-15 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary
~demonstrate critical, empathetic, and 1.2.1 R.4.G.8
reflective listening to interpret, 1.3.7
respond to, and evaluate speakers'
messages
~apply appropriate strategies to aid
comprehension, including skimming
scanning note-taking, outlining,
questioning, creating graphic
organizers, and annotating
~~draw and classify results of cross-
sections of three-dimensional objects
Unit 7: Marketing Functions - Risk (10 hours)
~demonstrate...listening to interpret,
respond to, and evaluate speakers'
messages
Unit 8: Marketing Functions - Pricing (10 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary 1.5.5
~demonstrate critical, empathetic, and
reflective listening to interpret,
respond to, and evaluate speakers'
messages
~evaluate information from multiple
sources
Unit 9: Marketing Functions - Purchasing (10 hours)
~communicate clearly the purpose of 1.6.6
the writing
~communicate clearly the purpose of 1.6.6
the writing
~communicate clearly the purpose of 1.6.6
the writing
~evaluate information from multiple
sources
keting Functions - Marketing Information Management (10 hours)
~define specialized vocabulary 1.3.6
~identify examples of specialized
vocabulary in text
~use specialized vocabulary
~interpret and use information in 1.6.2
practical, informational, and technical
texts to analyze…summarize
: Marketing Functions - Product Service Planning (8 hours)
~interpret and use information in 1.6.2
practical, informational, and technical
texts to analyze…summarize
~demonstrate critical, empathetic, and 1.5.5
reflective listening to interpret,
respond to, and evaluate speakers'
messages 1.6.6 M.3.G.4
~communicate clearly the purpose of
the writing
~use scale drawings and other
information to solve real-world
problems through proportional
reasoning
~demonstrate critical, empathetic, and 1.5.5
reflective listening to interpret, 1.6.8
respond to, and evaluate speakers'
messages
~compose…research reports
Unit 12: Marketing Functions - Financing (12 hours)
~apply appropriate strategies to aid 1.3.7
comprehension, including skimming
scanning note-taking, outlining,
questioning, creating graphic 1.5.5
~demonstrate critical, empathetic, and
reflective listening to interpret,
respond to, and evaluate speakers'
messages 1.5.5
~demonstrate critical, empathetic, and
reflective listening to interpret,
respond to, and evaluate speakers'
messages 1.6.6
~Communicate clearly the purpose of
the writing
ng are Literacy SLE's that could be incorporated into any unit/strand.
Communicate clearly the purpose of the writing
Write clear and varied sentences
Write on demand to a specified prompt withing a given time frame
Write across the curriculum
Apply grammatical conventions to edit for standard inflections, agreement, word meaning, and conventions
Apply grammatical conventions to edit for capitalization, punctuation, formatting, and spelling
Apply conventional spelling to all pieces
Apply conventional rules of capitalization in writing
Apply the punctuation rules appropriately in writing
Literacy
Connections
R.11.11.1
R.9.11.5
R.11.11.1
R.9.11.3
OV.2.11.1
R.9.11.3
OV.2.11.1
R.9.11.5
R.10.11.2
OV.2.11.1
R.10.11.2
OV.2.11.1
OV.2.11.1
R.9.11.10
OV.2.11.1
R.9.11.10
OV.2.11.1
R.10.11.2
W.4.11.2
OV.2.11.1
R.10.11.2
OV.2.11.1
OV.2.11.1
R.9.11.3
R.11.11.1
R.9.11.5
OV.2.11.1
OV.2.11.3
OV.2.11.4
W.7.11.3
OV.2.11.1
R.9.11.3
R.11.11.1
R.10.11.1
R.11.11.1
R.9.11.10
R.10.11.1
R.11.11.1
OV.2.11.1
R.9.11.3
OV.2.11.1
R.11.11.1
OV.2.11.1
R.10.11.2
W.4.11.2
W.4.11.2
W.4.11.2
R.10.11.2
R.11.11.1
R.10.11.2
R.10.11.2
OV.2.11.1
W.4.11.2
OV.2.11.1
W.5.11.3
R.9.11.3
OV.2.11.1
OV.2.11.1
W.4.11.2
d conventions
spelling