Problem Statement
How to ensure that the Marketing Tab (Solar) turns out to be more useful for our ALCs?
The SOLAR framework provides an excellent platform for the users that Log into it, but still, a lot of
potential is going wasted because the usage is not up to the mark. Normally, an ALC just visits the SOLAR
for admin work & then logs out. A feasible solution of this would also ensure better streamlined
marketing efforts & result in standardization of marketing material which will, in due course, result in
better customer recall.
Measures to be taken
Introduce a Slideshow with pics of latest designs or latest updates on the home page.
Documents to be made editable: One of the measures that needs to be taken concerns with the
edit ability of the ad documents that are uploaded. Editability would allow for better customized
ads that would still comply with most of the design parameters that we would want them to
have. This would also ensure that we can get better customer recall.
Allow ALCs to upload customized leaflets: Most of ALCs need to promote the courses even via
self marketing efforts and for this they design their own leaflets that are tailor made to suit their
needs. We should promote them & should even ask them to upload their customized leaflets.
We should even recognize outstanding efforts. This will not only be helpful for us to know &
design the tailor-made solutions, but will also help other ALCs who may use a similar approach
for their Centers.
Promote Best Practices via recognition/awards: A lot of our ALCs do outstanding work
regarding conduction of marketing sessions or other such activities. We should recognize those
practices that deserve a special mention due to outstanding effort or idea. This will promote a
healthy competition among the ALCs.
Thumbnail gallery for leaflets , Banners & Like: With features like mouse rollover to zoom into
the image.
Event Calendar: An event calendar should be introduced so that marketing & other events could
be organized.
Announcement: An announcement that provides information to the ALC whenever a login
occurs. The announcement could carry things like, Information about Flyers or ads & their dates
of floating.
Provide Hit Count: The marketing section should have a separate hit count. This would help the
marketing team to realize that how many ALCs are actually using the content.
Side Navigation should be rearranged: A rearrangement of some of the headings of Side
Navigation should be done to ensure that material can be arranged in better headings. Like,
marketing material should be arranged by category, like Banners, Leaflets & like rather than
their current arrangement like in the batch format.
Addition of new Links: A new links field, in addition to the current two that tell about the recent
links, should be added. The links field would have Most Used designs, in the order of number of
downloads.
A ‘LOW BANDWIDTH’ version for the slower connections: A low bandwidth version of the site
should be put up, a bit on the lines of ‘gmail’ that would load a basic HTML static page so that
the ALCs with even a low bandwidth connection can get connected & get it done.