Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
State University of New York Tomsk State University of Control Systems
and Radioelectronics (TUSUR), Russia
Empire State College
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
• Meetings in Prague, Saratoga Springs – 2004
• Meeting in Saratoga Springs – Nov 2006
• Meetings in Tomsk – Feb 2007
• TUSUR
– 14,000 full time students, research intensive (PhD)
– Industrial Electronics, Hardware & Software Development
– Programs in Toronto, Silicon Valley, Germany
– Student incubator (technology park)
– Center for Distance Learning (160 locations across Russia)
– Government grant to promote innovations (2006-2008).
TUSUR main building, Tomsk, Russia
Marketing technological innovations:
Student business incubator in Tomsk
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Goals (Tomsk)
• Specialist training in the field of technology transfer and
commercialization of technologies
• Preparation of future management coaches for the Tomsk
technological park (student business incubator)
• Development of a world class business program leading to
a SUNY Bachelor’s degree
• A cost effective double degree program, with a full scale
credit transfer (96 credits from TUSUR)
• Subsequent development of a collaborative distance
learning program to be promoted in Russia and within the
Russian-speaking community in other countries
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Goals (CDL ESC)
• Development of International Distance Learning
• An organized program, support from TUSUR
(320 credits)
• A possibility to continue with CDL TUSUR
• Other polytechnic universities interested
(Kharkiv, Ukraine)
• A possible model for India
• A laboratory (bilingual transitional courses)
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Degree: Bachelor of Business (ESC)
Concentration: Marketing of Technological Innovations
• Credit transfer: 92 - 96 credits from TUSUR
• ESC courses: 32 - 36 credits
– Marketing Management (bilingual transitional course) (AL) Fall 2007
– Business Communications / Educational Planning (AL) Spring 2008
– (bilingual transition course) (AL) Spring 2008
– Accounting I Summer 2008
– International Business (AL) Fall 2008
– Marketing Research (AL) Fall 2008
– Project Management (or New Product Development) (AL) Spring 2009
– Legal Environment of Business in U.S. I Spring 2009
– Marketing Elective (Marketing Strategy, Internet Marketing) Summer 2009
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Credit transfer: 96 credits from TUSUR
• In Russia, the students are studying full time at TUSUR (5 years)
• Most of them will earn degrees in industrial electronics and innovation
management
• TUSUR will have to update some of the existing/develop new courses
• Existing TUSUR courses: • TUSUR courses to update:
– Lower level and advanced level Math – Management and Organizations
– Science (Physics) – Marketing Principles
– Other Gen Education – Economics
– Information Management
– Industrial Electronics • TUSUR courses to develop:
– Ethics – General Education (SUNY requirement)
– Innovation Management – Academic Writing (English)
– 1-2 courses in English
Program Structure
Russian Degree Program
(Accredited in Russia)
Russian-American program at TUSUR
Existing courses in TUSUR English as a second language (TOEFL)
+
Updated courses in TUSUR + Newly developed TUSUR courses
(in Russian and in English)
SUNY ESC Courses online
32 - 36 credits
Russian
Degree SUNY ESC Degree
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
SUNY ESC distance learning courses
• 1-2 courses per term beginning Fall 2007
• Fall 2007 – Summer 2009
• One-two bilingual transitional “bridging” courses
• TOEFL 550 will be needed before matriculation
(after 12 credits with ESC)
• Short time faculty visits to Tomsk (September
2007, May-June 2008)
• Faculty coordinators in Tomsk and Saratoga.
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Major decisions and the timeline
• Contract to be signed (April - May 2007)
• Students selected (May 2007)
• Students sent to Oxford, UK (July 2007)
• Contract pre-paid (May – July 2007)
• First “bridging” course developed (May-August 2007)
• Student registration (August 2007)
• VC to visit Tomsk (September 2007)
• Generic degree program developed (September 2007)
• “Bridging” course to begin (September 2007)
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Bilingual transitional “bridging” course(s)
• Based upon existing CDL course
• With additional modules in a language other than
English (LOTE) – in this case, Russian
• Cross-cultural component (“What-for” modules)
• Skills development component (“How-to”)
• Context knowledge component (“Compare it”)
• Bilingual instructors and study materials.
BTW. Does Angel understand Cyrillic?
Yes! It does!
Marketing technological innovations:
A Collaborative Program between SUNY ESC and TUSUR
Possible future developments:
• Kharkiv university (Ukraine), 10 participants
• A joint online program with TUSUR
• “Bridging” bilingual courses
– U.S. Ministry of Education grants?
– Other SUNY colleges (Canton)?
– Special programs?
– Communities and other universities/students
– Russian/Slavic Studies?
– Courses in other languages (Spanish?).