MARKETING ARTICLES
ASSIGNMENT
You are to complete a marketing current event project. You will search and
find “10” news articles pertaining to some aspect of marketing and/or
business. Examples include: new product(s) on the market, new technology,
consumerism, prominent business people and their accomplishments, growth
of any product or industry, green marketing, etc.
Locate articles from the newspaper, magazine, or the internet.
Cut out or print the article.
Type a one or two paragraph summary of each article.
Include a table of contents.
Your project must be TYPED.
Your project must be in a report cover or folder with a cover page.
Feel free to use graphics.
Do not plagiarize! Type the summary in your own words.
Do not wait to begin. Find 3 articles per day. Type them on day 4 or 5.
Proofread your summaries. Check for spelling and grammatical errors.
DUE DATE: January 29, 2010
You cannot submit if it is not in a report cover.
You cannot submit if it is not typed.
GRADING RUBRIC
Articles & Summaries 50
Original wording 30
Table of Contents 5
Appearance 15
TOTAL 100 Points
Consumerism, definitions:
1. The movement seeking to protect and inform consumers by requiring such practices as honest
packaging and advertising, product guarantees, and improved safety standards.
2. The theory that a progressively greater consumption of goods is economically beneficial.
3. Attachment to materialistic values or possessions: deplored the rampant consumerism of
contemporary society.