Content Type Subject Intended Audience Title Can be Shared Via Link Location Abstract
Brian interviews Anne Holland on MarketingSherpa just
released their “Business Technology Marketing
Podcast Technology Marketing Benchmarks B2B Marketers Interview with MarketingSherpa's Anne Holland Email link, Online http://www.startwithalead.com/podcasts/podcast_20070626.mp3 InTouch website Benchmark Guide 2007-08”
In this article from Marketing News, a publication of the
American Marketing Association, Brian Carroll, CEO of
InTouch, was interviewed by staff writer Allison Enright.
The article focuses on how marketers can effectively
connect with decision makers in big companies. If you're
doing lead generation for a complex sale, you'll want to
Aricle CRM and Relevant Lists B2B Marketing Leaders It Takes a Committee to Buy Into B2B (Marketing News) Email link, Online http://www.startwithalead.com/downloads/FEB15_Spotlight_B2BMarketing.pdf MarketingNews read this article.
ON24's Wednesday Webcast with Experts Series - Part
4 of 5. ON24 Sponsors this popular webinar, led by
Brian Carroll, CEO of InTouch and author of Lead
Webinar Lead Nurturing B2B Marketing/Sales Leaders Multimodal approach to Lead Nurturing for Complex Sales
A Email link, Online http://www.startwithalead.com/article.asp?ARTICLEID=286 InTouch website & ON24 Generation for the Complex Sale.
InTouch CEO Brian Carroll is quoted in a BtoB
Magazine article on one of the hottest direct marketing
Aricle Word-of-Mouth Marketing B2B Marketers Word-of-Mouth Marketing Gets People Buzzing Email link, Direct Mail http://www.btobonline.com/apps/pbcs.dll/article?AID=/20050613/FREE/506130740&SearchID=73286843932144
BtoB Magazine topics today, word-of-mouth marketing.
For the November issue of Target Marketing Magazine,
InTouch CEO, Brian Carroll, provides the cover story.
"What's a Lead? - End the marketing/sales tug of war
(and improve ROI) with a better lead qualification
process" talks not only about just that, but how the
phone is also an important tool that is often overlooked in
Aricle Lead Qualification B2B Marketers Target Marketing Magazine - What's a Lead? Email link only http://www.targetmarketingmag.com/story/story.bsp?sid=39121&var=story Target Marketing Online lead qualification.