Job_Description_-_Director_of_Marketing_and_Communications by xiaohuicaicai


									Director of Marketing and Communications

TF System, a leading developer and manufacturer of innovative Insulated Concrete Forming systems
(ICF’s), headquartered in Green Bay Wisconsin, is currently seeking a Director of Marketing and
Communications to report directly to the CEO. TF’s products offer substantial benefits for both
commercial and residential construction including extreme energy efficiency and disaster resistance.

Position Summary:
TF System has recently introduced a new product line with tremendous potential. The company is
currently in an expansion mode with rapidly developing sales growth domestically and internationally and
is seeking a talented and aggressive Director of Marketing and Communications to capitalize on current
market opportunities.

Duties and Responsibilities:
   1. Oversee web site vision, development and maintenance to drive sales leads
   2. Develop communications strategy and direct implementation to include:
           a. Press release strategy and execution
           b. Marketing brochure concepts, development and production for multiple audiences/target
           c. Advertising strategy development and execution
           d. Trade show strategy development and execution
           e. Develop and implement Direct Communications strategy to include consideration of direct
                mail, web based campaigns, newsletter, etc.
           f. Develop and implement social media strategy including youtube, facebook, etc.
           g. Develop and manage corporate image materials to insure consistency across all media to
                include website, logos and graphics, brochures, trade shows, etc.
   3. Coordinate efforts with sales team for lead generation and CRM database development and
   4. Manage distributor and dealer relationship strategy, recruitment, communications and
        cooperative marketing and communications efforts
   5. Develop and manage business to business affinity relationships and co-marketing efforts with
        synergistic companies and products
   6. Additional duties as assigned

Preferred location:
Springfield Missouri

Bachelor’s degree in Marketing or related field
Minimum of 5-10 years relevant experience
Experience in the construction materials manufacturing or supply field highly preferred
Marketing experience for a construction company preferred
Creative and hands on experience with marketing plans, communications and materials development
Ability to work independently in a small company environment
Excellent written and verbal communication skills
Strong technical skills
Strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse
range of individuals
Send resume and three references to:

TF System is an Equal Opportunity Employer

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