Search Engines & SEO
Posts on the web search engine industry as well as on search engine optimization (SEO) and
marketing.
Google Valentine's Day Card Received with $100 AdWords Coupon
Code!
Posted on Tuesday, February 09 2010 at 11:20 EST (2 years ago) by Richard Tea
Today, we received a Valentine's Day card from Google! With a $100 AdWords Coupon and a QR
Code!
It seemed to have been sent to Canadian AdSense Publishers judging from the generic salutation on
the envelope and a quick search on Twitter. Google has decided to show some love with this little card
which includes a CAD$100 AdWords coupon code which will depreciate into a CAD$75 one the 5th of
March to finally expire on March 31st 2010. To get started, the card and the QR Code leads us
towww.google.ca/ads/abondance ("abondance" for abundance in English) read more »
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News & Reports in Online Advertising, Promotion Strategy,Search Engines & SEO
Google Unveils Google "Caffeine": Improves Search Indexing,
Speed and Accurary
Posted on Wednesday, August 12 2009 at 03:00 EDT (2 years ago) by Richard Tea
In response to the new threats in the search industry from Facebook's real-time search, Twitter
Search and Bing, Google has unveiled a secret project they worked on for some time: A next-
generation search engine.
For the last several months, a large team of Googlers has been working on a secret project: a next-
generation architecture for Google's web search. It's the first step in a process that will let us push the
envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions. The new
infrastructure sits "under the hood" of Google's search engine, which means that most users won't notice a
difference in search results. But web developers and power searchers might notice a few differences, so
we're opening up a web developer preview to collect feedback.
Although some sites such as Mashable claim to test several aspects of this Google 2.0 (if we can call it
this way) but only received criticism for over-analysis. As Matt Cutts, Principal Engineer at
Google mentioned on his blog, the main focus is the back-end code: read more »
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News & Reports in Search Engines & SEO
How-to Use: Bing Webmaster Center Tools
Posted on Tuesday, August 11 2009 at 07:40 EDT (2 years ago) by Richard Tea
Previously, we showed you how-to submit your sitemap to Bing without giving you much detail about
the full range of features from Bing Webmaster Center Tools. This web application from Bing
(Microsoft) was designed to address important questions from webmasters, such as whether your
website has been indexed or blocked by Bing or if there are website crawling issues.
In other words, Bing Webmaster Center Tools gives a look to make sure that your website is
working well with Bing's MSNBot (The Bing web crawler, a program that scans websites and indexes
their content, such as text, documents, images, and links, for searching). read more »
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How-to in Search Engines & SEO, Useful Tools, Website Optimization
How to: Submit your Sitemap to the Top 5 Places Where They
Need to Be
Posted on Thursday, August 06 2009 at 07:45 EDT (2 years ago) by Richard Tea
If you are looking to submit your URL because you just launched a new site, you might have a bit
more work to do today than in the past. Search engines have evolved and even collaborated on some
standards to facilitate their job of indexing the web.
You now have to do more than to submit a single URL and have the crawler do the rest (you can do
that but it does not guarantee your important pages will be found. There are five places where you
need to submit your Sitemap (no time and know how to ping? jump to the summary):
1. Google - The top search engine with roughly 65% market share
2. Bing - From Microsoft, formerly MSN and Live, will soon own 25% of the search market share
3. Yahoo! - Still an important player while it is being replaced by Bing
4. Ask.com - With 2.5% market share, still an important search engine
5. Moreover - a premier provider of real-time news and business information on the Web (serves
many Fortune 500 companies)
We assume you have already created your sitemap using your content management system or a
Sitemap generator and that you are ready to send it out to lead the web crawlers to your page. read
more »
2383 comments
How-to in Search Engines & SEO
HOW-TO: Use Six Essential SEO Techniques to be Search Engine
Friendly
Posted on Friday, July 31 2009 at 06:00 EDT (2 years ago) by Richard Tea
Previously, we have seen how you can removed unwanted pages from Google, now we will hit the
main topic of this website (promotion) and show you six essential SEO Techniques that will put you in
good terms with search engines and get listed! Search Engine Optimization (SEO) is a gray area for
webmasters since there are many conflicting information and unproven methods. Thankfully, there are
a set of SEO Techniques that do not fall in this gray zone since they have repeatedly been proven to
create significant improvements to your search engine visibility. read more »
2 comments
How-to in Content Development, Search Engines & SEO,Web Development, Website Optimization
10 AdSense Alternatives to Make Money Online through Pay Per
Click (PPC) Advertising in 2009
Posted on Monday, July 27 2009 at 06:00 EDT (2 years ago) by Richard Tea
One of my friends never got accepted to Google AdSense. This prompted me to write an up-to-date
List of AdSense Alternatives, here we are limiting ourselves to Pay Per Click (PPC) Advertising
Networks since Cost Per Mile ones often have higher requirements.
These alternatives to Google AdSense are being listed from a publisher's perspective. Advertisers will
always have an option to display advertising on several ad networks as opposed to publishers with
limited ad space.
Why another List?
There may be many lists available but many are outdated or try too hard by giving anecdotal evidence
as review. There are a wide array of industries and niches and judging the performance of an ad
network based on a single view would be flawed. Therefore, we made a list based on popularity as we
can logically assume that the more an ad network is being visited, the more advertisers they have and
the higher the payout can be due to the increased competition. read more »
7 comments
Showcase in Online Advertising, Search Engines & SEO
100,000 Invitations to Google Wave on September 30th
Posted on Thursday, July 23 2009 at 07:30 EDT (2 years ago) by Richard Tea
On Monday morning, Google has announced that 100,000 invitations to Google Wave will be sent on
September 30th. Announced on May 28th at the Google I/O Conference, Google Wave will be a game-
changer or that might replace email over time. But as Mashable reports:
"While it looks and feels like email in many ways, its unique hybrid of realtime and
message-based communication takes some getting used to. Using applications in-wave,
editing other people’s messages, and integrating robots into your conversations are going to
confuse and even scare people."
So signup to be notified when it is ready before it is too late. read more »
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News & Reports in Search Engines & SEO
HOW TO: Quickly Remove Your Unwanted Links from Google's
Search Results
Posted on Tuesday, July 21 2009 at 06:00 EDT (2 years ago) by Richard Tea
In the past, requesting a page to be removed from Google was a long and untracked process where
you had to send a request by using a feedback form. Since 2007, Google has rolled out an new set of
tools to speed up the URL removal process on domain names you control through Google Webmaster
Tools. As not many people know about this process, here is a quick how-to to avoid your website
promotion efforts to result in a 404 from Google.
Why Proactive Link Checking of Google Search?
Links is the technology that makes web as we know it, but as the Internet, your site may evolve fast.
Through this, there may be human-errors or required changes that may cause unwanted or broken
links to be displayed in a Google Search of your site's content.
Dead links can negatively impact your website's promotion and brand in several ways: read more »
1946 comments
How-to in Search Engines & SEO, Useful Tools, Website Optimization
Google Reader Social Update, A Step Towards Google Wave?
Posted on Thursday, July 16 2009 at 02:24 EDT (2 years ago) by Richard Tea
Over the last year, Google has been receiving increased pressure to become a real-time search
engine, something like Technorati and Twitter. They certainly have the lead in public content search
(and advertising) over the Internet but a threatening amount of private and user information have
started to surface behind the great wall of Facebook. Research publications strongly people often rely
on word of mouth or recommendations from other people to make their decisions. Although, Google's
core strength is search (and lots of math), there is a lot of progress to be done on the social front.
A few hours ago and as reported by TechCrunch and Mashable, Google Reader received a significant
upgrade which allowed following, liking and people searching. You are not the only one to
automatically see the link to Twitter and Facebook. However, they seem to have set the default
sharing method to public while offering the option of sharing only between friends. In the past they
have enabled a feature that allowed sharing but was unfortunately set to share by default to selected
groups which may not have granted the best success.
A few points of criticism can already be made: read more »
217 comments
News & Reports in Search Engines & SEO, Social Media
How to Research Two Strategic Marketing Essentials with Google
Ad Planner
Posted on Wednesday, July 15 2009 at 06:30 EDT (2 years ago) by Richard Tea
Google Ad Planner is one of my favorite free media planning tool that can help Advertisers find which
websites their target audience visits to make better-informed advertising decisions. Since the Google
AdWords team recently redesigned the user-interface to facilitates research, it prompted us to write
this article for you. Unlike other 3rd party non-Google tools, you can display data using a combination
of demographics, geography, Google Search keywords and commonly visited sites.
This is one of the first full articles I will write on promotion strategies, make sure to bookmark this site
for further reference! Bookmark + ShareThis
Using Google Ad Planner as Publishers and Bloggers
Google Ad Planner is rather limited for publishers (website owners, webmaster, bloggers, etc.), there
is a variety of other tools for their purpose but here we will show you that you should not completely
ignore this tool.
You can use this advertiser tool to can gain some valuable information which can help you better
position your website, frame your target audience and know who your competitors are. Therefore, we
will split this article in two sections:
1. Audience Targeting and Profiling: Who is your audience? I mean, really, their age, gender,
income, etc...
2. Competitive Analysis: Who are your competitors? We like to call them related sites.
As example to guide you through this, we will be using Digg.com since it is a very popular platform
aimed at technology geeks. Disclaimer: The following is not intended to be a full or professional