darkened
auditorium
captive
audience
no distractions
all eyes on the big screen
cinema
media rates 2009
unrivalled advertising impact
film advertising
30-Second Four Weekly Film Advertising Rates
Cinema Seats Dhs Cinema Seats Dhs
Deira City Centre 1 482 19,000 Cinemacity 1 156 12,000
Dubai 2 438 19,000 Dubai 2* 176 14,000
3 278 11,500 3* 176 14,000
4 121 4,500 4 159 12,000
5 234 6,000 5 121 10,000
6 204 5,500 6 98 8,000
7 204 5,500 7 122 10,000
8 234 6,000 8 98 8,000
9 121 4,500 Follow an English Movie 14,000
10 301 11,500 Follow an Asian Movie 12,000
11* 283 10,000
Follow an English Movie 19,000 **
Plaza Cinema 1 1,603 8,500
Follow an Asian Movie 11,500 Dubai
Marina Mall 1 282 12,000
Mall of the Emirates 1* 225 13,000
Abu Dhabi 2 214 6,000
Dubai 2*+G# 475+42 26,000
3 173 4,500
3+G# 475+42 26,000
4 262 6,500
4 125 6,500
5*+G # 507+32 24,000
5 125 6,500
6 298 16,000
6 125 6,000
8* 214 6,000
7 125 6,000
9 282 11,500
8 125 6,000
Follow an English Movie 24,000
9 125 6,000
Follow an Asian Movie 11,500
10 125 6,000
11 125 6,000
Al Raha Mall 1 150 8,000
12 305 14,000 Abu Dhabi 2 150 8,000
Follow an English Movie 26,000 Follow an English Movie 8,000
Follow an Asian Movie 13,000
Club Cinema** 1 807 6,500
Mirdif City Centre 1*+G# 384+40 20,000 Al Ain
Dubai 2+G# 285+40 18,000
3 152 6,000 City Centre 1 374 5,000
4 255 11,500 Ajman 2 444 5,000
5 161 6,500 3 292 4,500
6 162 6,500 4 292 4,500
7 161 6,500 5* 243 4,000
8* 263 12,000 6 126 4,000
Follow an English Movie 20,000 Follow an English Movie 5,000
Follow an Asian Movie 11,500 Follow an Asian Movie 4,000
Durations Material Requirements & Minimum Standards
45 Sec 30% loading 75 Sec 75% loading l One 35mm print per screen booked
60 Sec 40% loading 90 Sec 100% loading l The print visual should be in 1.85:1 screen format and
Rates for other time lengths are available on request sound should be in Dolby Stereo at maximum 82db
# Gold Class ** Shows Asian Movies only
*Shows digital & 3D movies
film advertising packages
Emirates Blockbuster (30-Second Four Weekly Rates)
Maximise your coverage of the UAE cinema audience with the Emirates blockbuster package.
Your ad appears on 62 screens across seven cinemas. Four weekly 30-second rate Dhs 303,000 inclusive of one transfer to 35mm and commercial prints.
Multi-Screen Blockbuster (30-Second Four Weekly Rates)
Maximise your coverage in a local area by choosing any of the Multi-screen blockbuster options.
Mini Multi-Screen Blockbuster
Option 1 Option 2
Cinema Seats Dhs Cinema Seats Dhs
Abu Dhabi Marina Mall 2,5+G,9 1,035 35,500 Abu Dhabi Marina Mall 1,4,6 842 28,000
Cinemacity 1,3,5 453 26,000 Cinemacity 2,4,7 457 26,000
Deira City Centre 1,3,8 994 30,500 Deira City Centre 2,5,10 973 30,500
Mall of the Emirates 1,2+G,5 867 39,000 Mall of the Emirates 3+G,4,12 947 39,000
Mirdif City Centre 1+G,4,5 840 31,000 Mirdif City Centre 2+G,6,8 750 30,000
Maxi Multi-Screen Blockbuster
Option 1 Option 2
Cinema Seats Dhs Cinema Seats Dhs
Abu Dhabi Marina Mall 1,2,5+G,8,9 1,531 46,000 Abu Dhabi Marina Mall 1,2,4,6,8,9 1,552 46,000
Ajman City Centre 1,3,4,5,6 1,327 13,000 Ajman City Centre 2,3,4,5,6 1,397 13,000
Cinemacity 1,3,5,6,7,8 771 48,500 Cinemacity 2,4,5,6,7,8 774 48,500
Deira City Centre 1,6,7,8,10,11 1,708 44,500 Deira City Centre 2,3,5,6,8,10 1,689 44,500
Mall of the Emirates 1,2+G,5,6,8,9 1,242 50,500 Mall of the Emirates 3+G,4,7,10,11,12 1,322 50,500
Mirdif City Centre 1+G,3,4,6,7 1,955 38,000 Mirdif City Centre 2+G,5,6,7,8 1,072 37,000
Mega Multi-Screen Blockbuster (Top Three) Jumbo Multi-Screen Blockbuster (Top Four)
Cinema Seats Dhs Cinema Seats Dhs
Abu Dhabi Marina Mall 1,5+G,6 Abu Dhabi Marina Mall 1,5+G,6,9
Al Raha 1,2 Al Raha 1,2
Cinemacity 2,3,4 Cinemacity 1,2,3,4
Deira City Centre 1,2,3 5,764 219,000 Deira City Centre 1,2,3,10 6,698 250,000
Mall of the Emirates 2+G,3+G,12 Mall of the Emirates 1,2+G,3+G,12
Mirdif City Centre 1+G,2+G,8 Mirdif City Centre 1+G,2+G,4,8
Follow the Movie Package
Position your brand by targeting audience of a specific English or Asian movie.
English Movie
The commercial will play for as long as the movie runs in all seven cinema locations (Mall of the Emirates, Mirdif City
Centre, Deira City Centre, Cinemacity, Abu Dhabi Marina Mall, Al Raha and Ajman City Centre) for a guaranteed period of
4 weeks for Dhs 98,600.
Note:
l The booking should play continuously/no breaks
l If the movie runs for less than 4 weeks you will be offered another movie
playing on the screen on which your advertisement ran in its last week
l For specific cinema locations, please refer to the film advertising rates
Asian Movie
The commercial will play for as long as the movie runs in all eight cinema
locations (Mall of the Emirates, Mirdif City Centre, Deira City Centre, Cinemacity,
Plaza, Abu Dhabi Marina Mall, Al Ain Club and Ajman City Centre) for a
guaranteed period of 4 weeks for Dhs 66,725.
Note:
l The booking should play continuously/no breaks unless there is no Asian
movie playing for any particular week
l Asian movies are anticipated to run for two weeks hence you may get
2 movies
l For specific cinema locations, please refer to the film advertising rates
foyer advertising
Foyer Advertising Rates (Dhs)
Please note that no activity will be confirmed before all aspects – artworks, dimensions and availability – are approved by the cinema management.
Contracts or booking orders will not be accepted if the above condition has not been fulfilled.
Abu Dhabi Deira Mall of the Ajman Mirdif
Available Media Duration Marina Mall City Centre Emirates City Centre City Centre
Popcorn Box Sponsorship 1 Year 353,000 For all five locations
Choice of size – Maxi, Mega, Jumbo 6 Months 229,500
3 Months 141,000
Ticket Sponsorship 1 Year 282,500
For all five locations
6 Months 168,000
3 Months 94,000
Foyer/Car Displays (3 X 3 X 1.5m) 1 Month 65,000 82,500 100,000 47,000 82,500
1 Week 26,000 33,000 40,000 19,000 33,000
Concourse Displays (2 X 2 X 2m) 1 Month NA 43,500 53,000 NA 43,500
1 Week NA 17,500 21,500 NA 17,500
Sampling (1.5 X 1.5m) Weekend (3 days: Thu/Fri/Sat) 15,500 18,000 20,000 9,500 18,000
Cut Out Double Sided 1 Month 32,500 NA 40,000 18,000 35,000
Single Sided 1 Month 18,000 21,500 23,500 12,000 21,500
Lightboxes (100cm X 70cm) 1 Month 13,000 19,000 20,000 9,500 NA
Pillar Wrap (One face) 1 Month 18,500 22,500 27,000 12,000 22,500
Escalator Skylight 1 Month NA NA 34,500 NA NA
Escalator Concourse Frames 1 Month NA NA 47,000 NA NA
Escalator Glass Branding 1 Month NA NA 20,000 NA NA
Above rates are only for the medium mentioned and do not include production.
Specific requests other than the above activities will be evaluated by the cinema on a case-by-case basis.
Please contact us for production and material specifications on foyer advertising.
foyer advertising
Foyer Advertising Rates
Please note that no activity will be confirmed before all aspects – artworks, dimensions and availabilty –
are approved by the cinema management. Contracts or booking orders will not be accepted if the above
condition has not been fulfilled.
Available Media Duration Rate (Dhs)
Popcorn Box Sponsorship 1 Year 176,500
Choice of size 6 Months 106,000
3 Months 70,500
Foyer Displays (3 X 3m) 1 Month 35,000
1 Week 14,000
Ticket Sponsorship 1 Year 141,000
6 Months 88,500
3 Months 53,000
Sampling (1.5 X 1.5m) Weekend
(3 days: Thu/Fri/Sat) 7,000
Cut Out (Single Sided) 1 Month 12,000
Floor Decals - Qty 4 (1 x 1m) 1 Month 12,000
Plasma Screen Branding -
Qty 26 Screens (15 sec. stills) 1 Month 22,500
Static Light Box - Qty 2 1 Month 12,000
Table Tops - Qty 28 Tables 1 Month 6,000
Arch 1 Month 23,500
Above rates are only for the medium mentioned and do not include production.
Specific requests other than the above activities will be evaluated by the cinema on a case-by-case basis.
Please contact us for production and material specifications on foyer advertising.
Available Media Duration Al Raha Cinema Al Ain Club
Popcorn Box Sponsorship 1 Year 212,500
6 Months 113,000 For both locations
3 Months 64,000
Ticket Sponsorship 1 Year 180,000
6 Months 97,000 For both locations
3 Months 56,000
Sampling – Concourse Area 1 Week 8,000 5,000
Weekend (3 days: Thu/Fri/Sat) 5,000 3,000
Foyer/Car Displays Ground Floor (Per Month) 24,000 21,500
Upper Floor (Per Month) 19,500 -
Any Location (Per Week) 8,000 6,500
Lightbox (1) Per Month 6,000 4,000
Floor Decals (2) Per Month 6,000 4,000
Roll Ups Two Per Month 7,500 4,000
Wall Branding Per Month 14,500 12,000
Pillar Wrap Per Month 9,500 7,000
Cut Outs
1.5 x 1.8m (Single Sided) Per Month 8,500 4,000
2.5 x 1.8m (Double Sided) Per Month 24,000 11,500
Entrance Glass Each Screen Per Month 18,000 10,000
Brochure Holders/ Handouts Per Month 6,500 3,000
Please contact us for production and material specifications on foyer advertising.
Available Media Duration Price (Dhs) Available Media Duration Price (Dhs)
Popcorn Box Sponsorship 1 Year 90,000 Lightboxes Per Month 5,000
6 Months 60,000
3 Months 35,000 Standing Poster (100 x 70cm) Per Month 5,000
Ticket Sponsorship 1 Year 75,000 Banners Per Month 7,500
6 Months 45,000
3 Months 25,000 Cut Out/Roll Up Per Month 5,000
In-Season Depend upon product and availability Washroom Branding
A3 Frames/Mirrors/ Male Per Month 5,000
Sampling 3 Hours Per Day 1,000 Walls/Dispenser Female Per Month 6,000
3 Hours Per Day with POP 1,500
Full Day With Permanent POP 2,000 Danglers Five Per Month 5,000
Foyer Displays Per Day 2,000 Floor Decals Per Month 5,000
Per Week 8,500
Per Month 30,000 Brochure Holders Per Month 4,000
film production
Film Extras
In order for an existing commercial to be shown on cinema screens, Courier costs and Customs duty will be at an additional cost – this should
it must be transferred to 35mm film. If your commercial is not already be approximately Dhs3,250 for a consignment up to 30 prints plus five
finished on 35mm, existing TVCs can be transferred to cinema format per cent of the value of the transfer and prints.
with excellent results cost effectively.
Motivate Val Morgan currently has a partnership with a licensed Material Requirements
KODAK IMAGECARE and Dolby certified laboratory. This ensures Master Transfer
advertisers that the latest state-of-the-art technology is used and l Digital betacam,
guarantees the quality of both audio and visual effects. l CD/HDCAM (without mixage, separate: music, sound effects, voice
over, stereo 48kHz)
l Format 1.85:1 l Sound 82 db maximum
35mm Film Production Rates (Dhs) Duplicate Prints
l 35mm Internegative Film
Dolby SRD-Master Transfer bulk Prints l Optical Soundtrack (Stereo Dolby Digital).
(Transfer+Audio+Dolby Fee+Lab+Mix)
Duration Rates Duration Rates Conditions
15” 6,983 15” 89 l The base material from your creative agency should be supplied
20” 8,612 20” 98 in the attached format
30” 9,975 30” 108 l Photoguarding will be provided FOC as a goodwill service
40” 11,788 40” 136 l Should your material not adhere to our minimum screening
60” 13,602 60” 177 standards, post production adjustments should be done through one
90” 19,269 90” 307 of our preferred suppliers
l Delivery schedule will be two weeks on receipt of material.
STANDARD REQUIREMENTS FOR GOOD QUALITY TRANSFERS FROM DIGITAL/VIDEO TO 35MM
Picture
l Master Film within tape formats and resolutions such as HDCAM
l The entire commercial including text and graphics must not be
(1920x1080), HDCAM-SR (1920x1080), Digital betacam (720x576). rendered in ‘interlaced/field’ mode. The commercial must be
l Image sequences with uncompressed or lossless compressed file
rendered in ‘progressive/frame’ mode.
types such as targa, sgi, tiff.
Full PAL frame (720 x 576 non-square pixels)
1.85:1 area within the PAL frame (720 x 415 non-square pixels)
Safe Action:
36 pixels from left and right
21 pixels from top and bottom
Safe Title: l There should be no problem with the general image quality.
71 pixels from left and right (Colour and light inconsistency, compression defects, low sampling,
41 pixels from top and bottom underexposure, overexposure, transfers with bad connections, etc)
Sound
l Separate, unmixed audio tracks for each element such as voice-
over, music as aiff or wav files on CD or ProTools V.7 files on CD.
l Digital betacam recording with 1.85:1 frame aspect ratio. l Stereo mix for reference on the Digital betacam where the
(720 x 415 non-square pixels within the PAL frame of 720 x 576 picture is.
non-square pixels) l Separate audio channels must be unmixed and unprocessed with
l Text and graphics must be within the ‘safe title’ area. Areas outside any filters like ‘maximise’ or ‘normalise’.
the ‘safe action’ box risk being cropped during projection. l Each track must have a sync signal at the beginning.
sawa membership
The Screen Advertising World Association (SAWA) is the Companies around the world to facilitate the easier
worldwide trade body of Screen Advertising Companies buying of the cinema medium for advertisers.
and Associated Companies that have relationships with Motivate Val Morgan is a full member of SAWA, and
and supply services to the Screen Advertising Industry. as such, has extremely high standards with regard to
The aims of SAWA are to develop international audio and visual quality.
standards and practices for Screen Advertising and to Further information can be obtained from our
improve communication between Screen Advertising representative.
slide advertising
Slide Advertising Rates (Dhs)
No of Spots
Screens 4 Weeks 12 Weeks 24 Weeks 52 Weeks Per Week
Deira City Centre* 6 30,000 63,000 99,000 156,000 252
Dubai
Marina Mall* 6 24,000 50,500 79,500 125,000 252
Abu Dhabi
Al Raha Cinema 2 6,000 14,000 25,000 36,000 84
Abu Dhabi
Al Ain Club 1 3,000 8,250 15,000 24,000 28
Al Ain
Plaza Cinema 1 3,000 8,250 15,000 24,000 28
Dubai
*These are shown full screen for approximately 15 seconds and are accompanied by a dedicated audio.
Above rates include one audio and one visual production, additional production will be charged at
Dhs 3,000-4,000 depending on the number of screens booked.
Material Requirements
File To Be Supplied As Follows:
• Tiff format (uncompressed)
• No path, no layers, flattened image
• Not less than 20 Mb
Technical Guidelines For Artwork:
• Only give VISIbLE area. 35.15 cm in width x 19 cm in height (No bleed to be given)
• For Plaza Cinema, please provide 35.15 cm in width x 35.15 cm in height (No bleed to be given)
• Keep a minimum of 1.25 cm gap for placement of text/visuals/logos from all EDGES
Creative Guidelines For Artwork:
• Text: Simplicity works. Up to 10 words on screen are recommended. Phone numbers not acceptable
• Colours: Strong bold colours produce the best results. White or black backgrounds are not generally used
(Minute foreign particles get amplified against these)
• Remember that the image projected on screen is highly magnified, so errors do not go unnoticed
Technical Guidelines For Voice-Over: (Deira City Centre & Marina Mall only)
• Use a maximum of 32 words excluding prepositions and conjunction
• Specify male/female voice
• Specify any particular choice of background or, if you have any corporate guidelines for the score, please
supply a DAT, e.g. “We have to use the ZOOM ZOOM for Mazda 6”
Contact Office No 508, Building 8, Dubai Media City,
PO Box 2331, Dubai, United Arab Emirates
Phone: +971 4 3903550, Fax: +971 4 3904845,
Email: valmorgan@motivate.ae
www.motivatevalmorgan.com