conv-breakdown

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					Targeting Criteria                                             Clicks* Conversions Conversion Ratio
Car - No                                                             59          17           22.37%
Smoke - Often                                                        67          17           20.24%
Education - High School                                             236          58           19.73%
Body Type - Didnt Answer                                             41          10           19.61%
Intent - Looking for casual dating/No commitment                     88          19           17.76%
Relationship - Other Relationship                                    29           6           17.14%
Relationship - Friends                                               34           7           17.07%
Intent - Want a relationship                                        300          58           16.20%
Relationship - Long Term                                            104          19           15.45%
Car - NA                                                             84          15           15.15%
Income - Less Than 25,000                                           293          50           14.58%
Income - 25,001 to 35,000                                           172          29           14.43%
Drinking - Socially                                                 488          82           14.39%
Income - 50,001 to 75,000                                            48           8           14.29%
Country - USA                                                       663         109           14.12%
Marital Status - Single                                             651         107           14.12%
Male - Age 18-30                                                    663         109           14.08%
Body Type - Average                                                 190          31           14.03%
Body Type - Slightly Overweight                                      37           6           13.95%
Income - 35,001 to 50,000                                           105          17           13.93%
Drinking - No                                                       118          19           13.87%
Smoke - Occasionally                                                138          22           13.75%
Body Type - Athletic                                                333          52           13.51%
Relationship - Hang Out                                              91          14           13.33%
Smoke - No                                                          459          70           13.23%
Body Type - Thin                                                     60           9           13.04%
Car - Yes                                                           522          77           12.86%
Relationship - Dating                                               354          51           12.59%
Intent - Putting in serious effort to find someone                   67           9           11.84%
Intent - Want to date but nothing serious                           150          19           11.24%
Education - Some College                                            257          31           10.76%
Education - Bachelors Degree                                         68           6            8.11%
                                     Targeting Criteria < 5 Conversions
Income - 100,001 to 150,000                                           3           2           40.00%
Education - Masters Degree                                            2           1           33.33%
Relationship - Talk/E-mail                                           13           5           27.78%
Relationship - Activity Partner                                       9           3           25.00%
Body Type - Big & Tall/BBW                                            4           1           20.00%
Marital Status - Separated                                            5           1           16.67%
Education - Graduate Degree                                          15           3           16.67%
Drinking - Often                                                     29           4           12.12%
Education - Some University                                          37           5           11.91%
Drinking - NA                                                        30           4           11.77%
Relationship - Intimate Encounter                                    31           4           11.43%
Income - 150,000+                                                    17           2           10.53%
Marital Status - Divorced                                             9           1           10.00%
Education - Associates Degree                        50   5   9.09%
Intent - Serious and want to find someone to marry   23   2   8.00%
Income - 75,001 to 100,000                           12   1   7.69%
Intent - NA                                          37   2   5.13%

				
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posted:10/28/2011
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