What is Travel Trade?
What is Travel Trade?
• Travel Agencies
What is Travel Trade?
• Travel Agencies
• Wholesalers
What is Travel Trade?
• Travel Agencies
• Wholesalers
• The Travel Industry Media
Travel Industry Media
Travel Trends
• Top travel considerations:
– Safety
– Personal comfort
– Control
– Value
Travel Trends (cont.)
• “Let’s do it while we can!”
• “Bargain Brained”
• Growth in high-end leisure travel
• Travel is becoming experiential
• Growth in theme and emersion travel
• Growth in permission based and referral
marketing
• Shorter trips from the west coast continue
• Last minute travel is up
The Future Of Travel Agents
And Wholesalers
• Good news!
• Changing channels
• Technology - Deal with it!
• Marketing shifts
• The role of the travel agent-
“The Interpreter”
How Is The HVCB Travel Trade
Supporting Festivals & Events?
• Co-op marketing with wholesalers
How Is The HVCB Travel Trade
Supporting Festivals & Events? (cont.)
• Travel Agents
e-newsletter
- up to 75,000
How Is The HVCB Travel Trade
Supporting Festivals & Events? (cont.)
• Travel Agents
e-newsletter
- up to 75,000
How Is The HVCB Travel Trade
Supporting Festivals & Events? (cont.)
• Hawaii Destination Specialist pre-arrival
welcome packets – calendar of events
• Trade shows
• Agent/Wholesaler websites
• www.gohawaii.com and www.hvcb.org/travelpro
Future Opportunities
• New Travel
Trade website
Future Opportunities (cont.)
• Wholesaler/Agency websites
• Training & Education
• Major festivals and events
• Lots of Ah-haas!