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					Agricultural Marketing Systems
Development Programme (AMSDP)

Linking local learners for improved market
linkages
First Mile Project implementation




   Enabling the rural poor to overcome poverty
AMSDP

• 7 year programme for a total of US$48.9 million
  with an IFAD loan of US$16.3 million
• Goal is to increase rural poor people’s food
  security and incomes by improving the
  structure, conduct and performance of the
  country’s crop marketing systems




     Enabling the rural poor to overcome poverty
First Mile Project

People
   – small farmers
   – traders
   – processors


Building capacity to form collaborative
  partnerships along market chains




     Enabling the rural poor to overcome poverty
The challenges

Access by rural poor people to:
   – Information and knowledge
   – ICTs such as mobile phones, the Internet and
     email
   – other key people in the market chain, including
     traders, processors and even consumers




     Enabling the rural poor to overcome poverty
What does the First Mile do

• Facilitates local learning
• Generates good practices in building market
  chains
• Empowers smallholder farmers to gain access
  to ICTs
• Links producers and buyers




    Enabling the rural poor to overcome poverty
How does it do it

•   Ownership
•   Appropriation
•   Development of local content
•   Networking
•   Build on what exists
•   Realistic cost and skill requirements




      Enabling the rural poor to overcome poverty
Three phases of activities
Phase 1:
• Exploration and training
• Facilitation of local learning
Phase 2:
• Training for on-line learning support
• On-line mentoring
Phase 3:
• Identify commodities
• Assessment



     Enabling the rural poor to overcome poverty
First Mile Linking Local Learners programme

                                                                 Step 5
                                                            Upload First Mile
                   Step 1                                   Questions file to
             Download First                                     Internet
             Mile Questions
            file from Internet




                                                                         Step 4
                                 First Mile Team
                                                                          Input
                                                                       responses
                                                                      updating FMQ
                                                                           file
                  Step 2
                 Print out                    Step 3
                questions                  Local group
                 form on                   discuss and
                  village                respond to first
                computer                 mile questions




     Enabling the rural poor to overcome poverty
The role of information broker

              Step 1                           Step 8                    Step 8
        Discuss questions                 Carry printout                Print out
          from First Mile                 to local group            information for
              team                                                    local group



                                Continue round the circle
              Step 2                                                     Step 7
         Write responses                                           Carry diskette to
        and own questions                                          village computer




                               Step 4
           Step 3              Type                   Step 5                Step 6
          Hand to           responses                  Carry              Upload and
        info person          in village             diskette to         Download mail
                             computer              internet cafe       from LLL service

              Role of Information Contact Person




    Enabling the rural poor to overcome poverty
Progress to date

• Direct market linkages achieved between
  producers and traders/processors
• Key partners identified to eliminate middlemen
• Farmer network created
• Information is being exchanged between district
  core teams
• Better use of “Linking Local Learner” network




     Enabling the rural poor to overcome poverty
Moving forward: immediate challenges to
be addressed

• Building trust

• Poor Internet access

• Limited funds for field work




     Enabling the rural poor to overcome poverty
Questions
•   What are the conditions that need to be in place for farmers,
    traders and processors to see the benefits of sharing information,
    ideas and working collaboratively to build fairer and more efficient
    market relations?
•   What are the benefits for rural poor people of blending old and
    new technology? What is the potential impact for increasing the
    effectiveness and reach of market chains?
•   How can local appropriation of ICTs make market chains more
    efficient?
•   How can ICTs help rural poor people generate and share their
    local knowledge, particularly in relation to market chains?
•   What is the role of publicly funded agencies in fostering
    collaboration among rural entrepreneurs along a marketing
    chain?




        Enabling the rural poor to overcome poverty

				
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posted:10/28/2011
language:English
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