CURRICULUM VITAE
MATILDA DOROTIĆ, Ph.D.
Name: Matilda Dorotic
Nationality: Croatian
Maritial status: Married
Contact details: Department of Marketing, Faculty of Economics, University of Split, Croatia
E-mail address: matilda.dorotic@efst.hr or m.dorotic@rug.nl
Web address: www.efst.hr or www.rug.nl
Telephone: +385 21 430 662
Fax: +385 21 430 701
Positions: Assistant Researcher and Teaching Assistant, Faculty of Economics, University of Split
Visiting researcher, Faculty of Economics and Business, University of Groningen, The Netherlands
EDUCATION
2006 – 2010 UNIVERSITY OF GRONINGEN, FACULTY OF ECONOMICS AND BUSINESS, The
Netherlands
Ph.D. in Economics and Business, Thesis: The Influence of Marketing Instruments and Rewarding on
Cardholders’ Behavior in Coalition Loyalty Programs
Mentors: prof. Peter C.Verhoef and prof. Tammo H.A. Bijmolt, University of Groningen
Thesis Committee: Prof. Praveen K. Kopalle, Tuck School of Business at Dartmouth
Prof. Els Gijsbrechts, Tilburg University
Prof. Peter S. H. Leeflang, University of Groningen
2001 - 2003. STAFFORDSHIRE UNIVERSITY BUSINESS SCHOOL, United Kingdom
Master degree in Global Marketing, magna cum laude
1995 - 1999. UNIVERSITY OF SPLIT, FACULTY OF ECONOMICS
Bachelor degree in Economics, Major in Marketing, magna cum laude
AWARDS
2 009. AMA – Sheth Foundation Doctoral Consortium Fellow, June 2009.
2 004. University of Split, Faculty of Economics' Award for achievements as a junior staff member in
academic year 2003/2004.
2 003. Staffordshire University Master of Science Diploma with distinction
2 002. Staffordshire University Student Award based on academic results
Staffordshire University Postgraduate Diploma with distinction
1 997. University of Split, Rector's award for distinguished results
TEACHING Customer Relationship Management, Global Marketing Strategies, Marketing Strategy
INTERESTS &
SUBJECTS
THOUGHT:
RESEARCH Loyalty Programs and Multi-Vendor Loyalty Programs (PhD thesis)
INTERESTS: Relationship marketing, Customer Loyalty and Customer Relationship Management
Internationalisation of Business Education (master dissertation)
OTHER
REFERENCES:
2010. Seminar in Dynamic Structural Equation Modelling, by Andrew Ching, University of Toronto.
Advanced Model Building in Marketing, by Peter Leeflang and colleagues, University of Groningen –
2008. University of Munster
Advanced methodology course on Behavioural Decision Theory, by Stijn van Osselaer, ERASMUS
University, Rotterdam
2007. Course in Structural Modelling, by Michel Wedel, University of Maryland
2006. Course in Dynamic Linear Models, by Harald van Heerde and Bark Ataman, ERASMUS University,
2004.-2005. Rotterdam
IOPS course “Current methods for Meta Analysis”, University of Maastricht
In 2004. and 2005. teaching at The COIMBRA Group Postgraduate Winter School
EDAMBA Initial Stages Doctoral Summer Academy
EUDOKMA Seminar in Quantitative Research Methods
WORK IN
PROGRESS: Dorotic, M., Bijmolt, T.H.A and Verhoef, P.C. (2011) “Loyalty Programs – Current Knowledge and
Research Directions”, International Journal of Management Reviews, in the 3rd round of review
after a minor-changes decision.
Based on Chapter2 of my Ph.D. thesis, with profs. P.Verhoef and T. Bijmolt I am contracted to write a
chapter on loyalty programs for Foundations and Trends in Marketing. Submission January
2011.
Dorotic, M., Verhoef, P.C. and Bijmolt, T.H.A. “Effects of Rewarding in a Continuous Loyalty Program:
Does Reward Redemption Matter?”, manuscript revision.
PUBLICATIONS:
Dorotic, M., Fok, D., Verhoef, P.C. and Bijmolt, T.H.A. (2010) “Do Vendors Benefit From Promotions
In A Multi-Vendor Loyalty Program?”, Marketing Letters, (OnlineFirst 2 November 2010), pp.
1-16.
Wayne D. Hoyer, Rajesh Chandy, Matilda Dorotic, Manfred Krafft, and Siddharth S. Singh (2010).
“Consumer Cocreation in New Product Development “, Journal of Service Research, Vol. 13,
No. 3, pp. 283-296 .
Verhoef, P.C., Van Doorn, J. and Dorotic, M (2007) “Customer Value Management: An Overview and
Research Agenda”, Marketing – Journal of Research and Management, Vol. 3, No. 2, pp. 105-
120.
Dorotić, M. (2005) "Promjena strateškog fokusa u marketingu - razvoj relationship marketing paradigme;
Strategic Focus Shift in Marketing - Evolution of the Relationship Marketing Paradigm", Market
- Tržište, Vol. 17, No. 1/2, pp.7-24
Dorotić, M. (2005) "The Moderating Role of the Level of Involvement and Customer Relationship
Proneness on Customer Relationship Perception and Consequent Customer Behaviour",
Proceedings of the 14th EDAMBA Research Summer Academy, Soreze, France.
URL:http://edamba.wu-wien.ac.at/event_summer_school_soreze_04_papers.htm
Wetwood, J. M.; Borić, M. (2003): "Do Theories Developed in One Cultural Environment Apply
Abroad?: Countries in Transition", Proceedings of the 5th International Conference “Enterprise
in Transition”, Croatia, Faculty of Economics (ed.), pp. 218-221 (full text on CD ROM)
Borić, M. (2002) "Meeting the Challenge of Future: Internationalisation of Business Education at
Staffordshire University", master dissertation, Staffordshire University Business School