Relevance Ad to Custom Banner Migration Guide
Required
Relevance Ad Custom Banner
Element Relevance Ad Usage Custom Banner Usage for Custom
Parameter Name Parameter Name
Banner
yes
JavaScript // document.write('' width Width width= yes
era_height
era_layout
era_height Height era_height='' height Height height=
era_layout
Layout Options: format Layout Options:
Image Template era_layout='img' contentType Text and Image Template contentType=TEXT_AND_IMAGE&showKwCatLink=n
Text Template era_layout='txt' showKwCatLink Text Only Template contentType=TEXT_ONLY&showKwCatLink=n
Mixed Template era_layout='mxd' Mixed Template - Text and Image contentType=TEXT_AND_IMAGE&showKwCatLink=y
Ad Layout Mixed Template - Text Only contentType=TEXT_ONLY&showKwCatLink=y
Display Search Box enableSearch=y
Do Not Display Search Box enableSearch=n
Fade Template era_layout='fade' Fade Template N/A
Image Template, Rounded Corners era_layout='img_r' Rounded Corners N/A
Text Template, Rounded Corners era_layout='txt_r'
Mixed Template, Rounded Corners era_layout='mxd_r'
Fade Template, Rounded Corners era_layout='fade_r' Format Options:
HTML format=Html
Flash format=Flash
era_siteid Options: programId Options: yes
era_platform
era_platform eBay DE era_siteid='77' eBay DE programId=11
era_platform='77'
Site eBay AT eBay AT programId=3
era_siteid='16'
era_platform='16'
era_color_bg Background Color era_color_bg='FFFFFF' color 2 Background Color color2= yes
era_color_border Border Color era_color_border='
Hexadecimal Color>'
era_color_text Text Color era_color_text='
Hexadecimal Color>'
era_color_title Title Color - White era_color_title='FFFFFF' Title Color N/A
Title Color - Black era_color_title='000000'
era_color_link Link Color era_color_link='
Color Options Hexadecimal Color>'
arrowColor Arrow Color (Flash Only) arrowColor=
font Font Options:
Arial Medium font=1
Verdana Medium font=2
Times Medium font=3
Verdana Small font=4
Times Small font=5
era_thread Options: Options: no
eBay Thread No eBay Thread era_thread='0'; useeBayT=n No eBay Thread useeBayT=n
Use eBay Thread era_thread='1' Use eBay Thread useeBayT=y
era_itemType Options: showItems=1 Options: no
All Listings era_itemType='0' All Listings
Listing Type Filters
Auction Only era_itemType='3' Auction Only showItems=1
BIN Only era_itemType='1' BIN Only showItems=2
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Required
Relevance Ad Custom Banner
Element Relevance Ad Usage Custom Banner Usage for Custom
Parameter Name Parameter Name
Banner
era_minprice=''
era_minprice
minPrice minPrice= no
Price Filters Value>' Value>
era_maxprice era_maxprice=' Options:
n/a document.write('
options below
Targeting Type
Contextual Targeting No parameter required, use appropriate Contextual Targeting ctx=y
options below
era_usepulse Use Top Searches era_usepulse='1' usePopularSearches Use Popular Searches usePopularSearches=y&ctx=n
era_hint Single/Multiple Inputs (Comma separated values): Single/Multiple Inputs (Values must be encoded, shown in plain text here): no
Keyword Hints (up to 5) era_hint=',,…,'
Contextual Targeting
era_desiredcategory Category Hints (up to 2) era_desiredcategory=',,
Options
1>,'
(Automatic Content
era_notkeyword Exclude Keywords (up to 5) era_notkeyword=',,,…,)
2>,…,'
era_notcategory Exclude Categories (up to 2) era_notcategory=',,' 2>,
era_categoryid Single/Multiple Inputs: Single/Multiple Inputs: no
era_query Category ID(s) era_categoryid=',,
1>,'
Keyword(s era_query=',||…|,…,)
Manual Targeting
Specified String 5>'
Options
excludeKeyword Exclude Keywords (up to 5) excludeKeyword=(,,…,)
excludeCatId Exclude Categories (up to 3) excludeCatId=,,
Campaign ID era_publisher era_publisher='' campId campId= yes
Custom ID era_custom era_custom='' customId customId= no
Free Shipping Filter n/a freeShipping freeShipping=y no
eBay Top Rated Seller n/a topRatedSeller topRatedSeller=y no
Filter
PayPal Filter n/a itemsWithPayPal itemsWithPayPal=y no
n/a disWithin Max Distance disWithin= no
Distance Filter zCode Postal Code zCode=
n/a sellerIds= Single/Multiple Inputs: no
Single Seller ID sellerIds=
Seller ID Filter
Multiple Seller ID's (Up to 10) sellerIds=,,
n/a sortBy Options: no
Best Match
Items Ending First sortBy=2
Sort Order Options
Newly-Listed Items First sortBy=3
Lowest Prices First sortBy=4
Highest Prices First sortBy=5
Search Title and n/a descriptionSearch descriptionSearch=y no
Description Option
JavaScript // ]]> --> &toolId=10026...&flashEnabled=' + isFlashEnabled + '&pageTitle=' + _epn__pageTitle + '">' ); yes
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Custom Banner Options
Size Image Text Mixed Search
728*90
468*150
468*100
468*60
400*400
350*60
300*250
250*250
234*60 *
200*300
160*600
160*284
160*205
120*600
120*240
120*120 *
=available in Custom Banner
* =available in Relevance Ad but not in Custom Banner
=not available in Relevance Ad or Custom Banner