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Director, Marketing Communications Atlanta, GA The Director, Marketing Communications, is accountable for the development of an effective, comprehensive and branded marketing communications program that advances KP's successful sales and retention efforts in the Georgia market. This role is accountable for the development and promotion of an end to end workflow process, encompassing marketing communication strategy through management of operations and leveraging of shared services provided through the program office. This is primarily accomplished by consulting with regional strategic marketing, sales, and product teams on market opportunity, identifying the right message targeted for each member or purchaser segment/channel, leveraging local and shared services for collateral production to effectively promote the Kaiser Permanente brand in the Georgia marketplace resulting, ultimately in increased membership and revenue. The Director provides the vision and sponsors the development of a regional Marketing Communications strategy through analysis of needs for member and customer (in multiple segments/channels) and, in partnership with Shared Services, creates, implements and updates the comprehensive Marketing Communications plan that integrates the messaging, vehicles and opportunities throughout the region. Message strategy builds from national (e.g., KP HealthConnect) as well as regional direction, and consistently deploys that strategy across multiple channel sales, renewal, enrollment and retention processes. Deliverables include new business and retention marketing collateral, RFP content, health plan marketing and health services communication. Essential Functions: - In coordination with national initiatives and messaging, develops and executes the regional Marketing Communications strategy for Kaiser Permanente, integrating and aligning the requirements and needs for multiple target audiences, customer segments and lines of business through multiple channels. - In coordination with national initiatives and Shared Services, provides local leadership to translate Kaiser Permanente's brand into a coordinated event environment. This is accomplished through the management and coordination of a Regional event planning calendar aligned to marketing opportunities to exploit the event marketing capability as a strategic component of Kaiser Permanente's customer engagement strategy. - Leads staffing, performance management, talent development and other staff development activities to ensure a high-performing team and community of practice. - Develops and manages resources that enables region to execute on marketing strategies at lowest cost to the organization, making excellent use of shared service and national resources. - Manages key relationships to insure proper stakeholder interest representation and alignment with National initiatives Qualifications: Basic Qualifications: • Fifteen years of progressively responsible experience in Marketing, Business Administration, Sales and/or Communications. • Successful experience in the leadership, coordination and management of large initiatives, including the change management capability to deliver a successfully aligned outcome in a large complex matrixed organization (multi-regional or multi-product). • Successful experience leading teams of people, including those reporting directly into the position toward development of a leveraged, and outstanding marketing communications function. • Knowledge of the U.S. Health Care industry including familiarity with the marketing, sale and distribution of health benefit products and programs. A clear understanding of the market forces at play that influence change in the Health care industry and the ability to define the business strategy implications of these changes. • Demonstrated ability to collaborate, communicate and work effectively with senior leadership and a broad cross section of business and project management leadership from a broad range of functional areas. • Demonstrated ability to influence and motivate interdisciplinary teams and individuals who do not report directly to the Leader. • Familiarity and experience within Kaiser Permanente, including an understanding of its organization and cultural strengths and weaknesses, preferred. • Demonstrated ability in integrating numerous complex projects, integrating multiple strategic and operational models, assessing outcomes/gaps and managing resources to meet project timelines. • Clear and effectively written and verbal communication skills. Able to clearly and quickly communicate complex subjects and issues to a broad range of audiences and to tailor communications and presentations to meet the audience needs. • A positive and optimistic leadership style that is maintained despite tight deadlines and competing priorities. • The ability to build and improve relationship effectiveness and manage discussion to promote diversity of thought and conflicting points of view regarding issues of significant economic and strategic significance. Brings these conflicting points of view to productive resolution in a timely manner.
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