Lansinoh Laboratories, Inc. Appoints New Vice President of Marketing
{Businesswire via BioPortfolio} Lansinoh Laboratories, Inc., a global leader of premium breastfeeding
products, today announced that Michael Barclay will be joining the company as Vice President of
Marketing. Mr. Barclay brings a strong foundation in technology marketing and consumer packaged
goods and extensive experience in product management, product marketing, and search engine
marketing. Barclay will coordinate all North American marketing activities while leading the brand
marketing, consumer relations, and professional relations teams. He will report to Diane Manwaring,
President of Lansinoh North America.
Prior to his position with Lansinoh, Barclay was a Brand Manager with SC Johnson Wax and
Category Manager for Frito Lay in the U.K. He parlayed his vast product experience to the technology
sector working for AOL, Network Solutions, and most recently with Apptix.
“Lansinoh has made great strides in the last several years and continues to work toward
aggressive goals for growth in 2011 and beyond,― says Kevin Vyse Peacock, CEO of Lansinoh
Laboratories. “Michael brings to the team extensive experience in product management and
consumer packaged goods. He has the strategic thinking skills needed to direct the development of
creative, effective, socially integrated marketing campaigns. We’re excited to have him on board.―
Mr. Barclay earned bachelor’s degrees in marketing and engineering from Strathclyde
University in Scotland.
ABOUT LANSINOH LABORATORIES, INC.
Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Inc., Alexandria, Va., is a
global leader of premium products by and for breastfeeding mothers. The company’s expanding
product line is available in over 25,000 retail stores nationwide. The company is committed to developing
new products that support mothers, babies, and personal health through internal product development
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and selective acquisitions.
http://www.bioportfolio.com/news/article/164702/Lansinoh-Laboratories-Inc-Appoints-New-Vice-President-Of-Marketing.html
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