Bonnie_Stevenson_Resume_MarketingCommunicationsStrategist by gegeshandong


									                                             BONNIE P. STEVENSON
               Atlanta, GA | 770.317.4347 | |

                                   Marketing communications strategist
Accomplished marketing communications strategist with over 10 years experience in executing marketing plans that
positively impact an organization’s image and brand while driving visibility, profitability and performance. Expertise in
improving internal and external communications and processes into image and business-building activities while increasing
customer satisfaction and return on investment.

                                                                  Areas of expertise

    Internal and External Communications | Creative Design | Account Management |Project Management | Contract
     Management | Strategic Planning | Team Leadership | Brand Building | Budgeting and Forecasting | Social Media


          Master of Business Administration, Troy University, 2007
          Bachelor of Business Administration in Marketing, Emphasis in Marketing Communications, Kennesaw State
           University, 2003
          Project Management Certification, Kennesaw State University, In Progress

                                                            Professional Experience

Marketing Manager, Atlantel, 2011
          Heads the marketing functions of all business units to ensure achievement of company sales goals.
          Applies market research, available technology, and industry knowledge to develop strategies for continued
           business growth.
          Develops marketing programs effectively to increase sales and further market penetration.
          Executes e-marketing campaigns utilizing email/CRM tools.
          Creates ads and price lists for trade magazines Telecom Gear and IT Gear.
          Maintains company’s websites and trade publication websites utilizing Dreamweaver and content management
           tools, Magento and Joomla.
          Developed and manages a diverse social media campaign, further positioning Atlantel as a leader in the telecom
     Select Achievements:
        Created and re-launched a professional Web presence for Ander Communications:
        Created and distributed Ander Communications’ first e-blast to 300 contractors. Within 24 hours, the e-blast had an
         open-rate and click-thru rate of 42.2% and 31.1% (respectively); both exceeding the industry open-rate and click-
         thru rate averages of 23.3% and 5.9% (respectively).
        More than doubled Web sales during Q3 2011 when compared to sales from Q2 2011.
        Developed social media presence via Facebook, YouTube and LinkedIn.

Sales Support Manager, Verizon Business, 2007-2011

          Headed an award winning public information program for the Georgia Enhanced Inspection and Maintenance
           (I/M) program including all advertising, public relations, marketing, and outreach initiatives.
          Conceptualized, researched, planned, developed copy and managed the production of a diverse
           communications program including ads, brochures, letters, direct mail, newsletters, flyers, posters, and web
           presence via program website and Facebook page.
          Developed communication strategies and tailored messaging to specific audiences while ensuring messaging
Bonnie P. Stevenson Resume_Marketing Communications Strategist                                                       Page 1 of 3
770.317.4347 | |
          Directed feedback programs including research studies, surveys, comment cards, and call center and website

     Select Achievements:
        Obtained a 91 percent scoring from motorists on awareness that keeping their vehicle properly maintained can
         increase the likelihood of passing the emission test.
        Obtained an 88 percent scoring from metro Atlanta residents regarding the ease of understanding and obtaining
         information on the state’s vehicle emission testing program.
        Created first vehicle emissions Facebook page in the United States.
        Increased e-newsletter readership by more than 250 percent.
        Added dynamic content to e-newsletters, which increased open rates to 50 percent above the industry-average.
        Secured Atlanta Marketer of the Year (Gold) award for state’s vehicle emission testing program, further positioning
         the Georgia I/M program as the premier decentralized program in the United States.

Sales Support Specialist, Verizon Business, 2004-2007

          Assisted in the development of outreach collateral materials and communication strategies.
          Monitored local, state and federal governments, including the EPA, on issues surrounding clean air and inspection
           and maintenance (I/M) programs.
          Created communication plans and ensured accurate dissemination of program information by the call center and
           service centers.
          Assisted in planning and coordinating stakeholder trainings and meetings; assisted in the creation of associated
     Select Achievements:
        Obtained a 97 percent scoring for RFP efforts, aiding a successful contract renewal worth $28M.
        Attained an 83 percent overall program acceptance rating and 90 percent rating for information quality and
        Revamped graphics; created and updated in-house collateral to portray a more professional and modern image
         for the program.

Account Manager, Property Works, 2003-2004

          Created and managed sub-tenant billing program for a national big box retailer.
          Abstracted and updated proposals and contracts.
          Maintained a client billing database and processed monthly client billing.
          Set-up individualized accounts payable programs for clients; processed monthly payments to landlords on the
           clients’ behalf.
     Select Achievements:
        Saved national big box retailer more than $10,000 in rental charges due to vague lease agreement language.
        Implemented sub-tenant billing program, securing more than $20,000 in unpaid rent.

Marketing Coordinator, Jackson National Life Insurance Company, 2002-2003

          Created internal communications for the sales team, which included sales activities reports, marketing reports and
           sales presentations.
          Assisted sales team with activities related to literature orders including the creation of literature kit builds and
           oversight of order fulfillment.
          Managed data entry of new literature pieces into order entry system.
     Select Achievements:
        Assisted in the creation of an electronic marketing order entry system, which streamlined the order entry process for
         the sales and order fulfillment teams.

                                                                    Technical Skills

          Adobe Acrobat, Illustrator, InDesign, LifeCycle Designer, Photoshop
          Microsoft Access, Excel, Live Meeting, Outlook, PowerPoint, Project, Publisher, SharePoint, Visio, Word
          Magento, Joomla, Wordpress, Dreamweaver, Quark, Google Analytics, Remedy, Siebel, SPSS, WebEx Online

Bonnie P. Stevenson Resume_Marketing Communications Strategist                                                          Page 2 of 3
770.317.4347 | |
          Constant Contact, Bronto, MailChimp, BuzzBuilder, Survey Monkey, Survey Console

Bonnie P. Stevenson Resume_Marketing Communications Strategist                               Page 3 of 3
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