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					                                                    2011 CASE STUDY: MANUFACTURING

Cianna Medical and iQ for Business four years later…

Cianna Medical, Inc. is focused on women’s health and dedicated to the innovative treatment of early-stage
breast cancer. The company manufactures and markets the SAVI™ breast brachytherapy applicator which
provides physicians with an alternative method to deliver radiation to the breast that extends the benefits of
APBI to more women. Its unique design enables physicians to customize the radiation dose to the lumpectomy
cavity and patient specific anatomy. This selective radiation delivery reduces exposure of healthy tissue
                                        resulting in a lower toxicity profile. The SAVI applicator allows
                                        physicians to treat patients who otherwise would have been eliminated
    “ROI is hard to quantify,           as candidates for breast brachytherapy.
    “said Neuharth. “Yes, iQ
    for Business has helped us            The company was formed in 2007 and from inception; CFO Hugh
    proactively work with our             Neuharth knew the company needed a Business Intelligence software
    customers, enabling our               application to maximize the company’s chances of success at start up.
    Account Managers to
                                           “Having been a long time BI user, I knew the benefits. I’d actually
    identify trends in real time
                                          implemented iQ for Business at another company called C&C Vision
    and respond quickly, but it
                                          in 2003,” Neuharth explains. “The company’s ERP software at that
    is hard to put a number to
                                          time was a program called Expandable, which is pretty germane to the
    improved customer service
                                          technology and life science industry.”
    and the impact on customer
    satisfaction and retention.           Four years later, Cianna Medical is still using iQ for Business and
    We just know that the                 credits the company’s rapid implementation process, flexible and
    solution has paid for itself          responsive consultants and timely updates for his long-term
    many times over.”                     commitment to the Business Intelligence software.

                                        “At Cianna, we use Great Plains. The iQ for Business people
partnered with us to develop a sales analysis solution for Great Plains – they contributed their excellent BI
technical team and we brought knowledge of Great Plains and its database table structure.”

Cianna Medical participated in a new Customer Case Study which outlined their projections for iQ for
Business’s ROI goals.

In addition to sales analysis and reporting needs, Cianna Medical is now poised to use iQ for Business as a
spending analysis tool. “With the latest product release, we are excited to extend the software uses into another
area within the company.”

iQ for Business is an international Business Intelligence software company with over 300 clients world-wide
and offices in the United States, APAC and Europe. For more information, please visit our website at

iQ for Business 9449 Balboa Ave., #311, San Diego, CA 92123 p 858.565.4238 f 858.815.4560

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