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More information from http://www.researchandmarkets.com/reports/1194871/




Affinity and Partnership Marketing in UK Accident and Health
Insurance

Description:    This report titled Affinity and Partnership Marketing in UK Accident and Health Insurance represents
                the most detailed research ever undertaken on this sector and is one of seven studies in a new
                series of publications. Drawing on the results of a survey of 2,500 organisations, the report
                analyses the penetration, operating models and partner market shares of affinity and partnership
                marketing schemes for accident and health insurance across a range of distributor categories.
                These include banks, building societies, charities, friendly societies, Internet, media and telecoms
                entities, on-line aggregators and brokers, professional associations, retailers, trade associations
                and trade unions. Moreover, the PartnerBASE™ database that accompanies the report provides the
                granular detail behind the analysis, detailing each of the more than 300 affinity and partnership
                marketing initiatives traced by Finaccord in this sector. In the context of this report, accident
                insurance embraces all types of policy usually encompassed by the definition, including personal
                accident insurance, accidental death insurance, accident cash plans and serious injury plans, but
                with the exception of creditor or payment protection insurance. In a similar vein, health insurance
                refers to dental expenses policies, health cash plans and private medical insurance but, again,
                omits creditor or payment protection insurance.

                You may be able to use this report and associated PartnerBASE™ database in one or more of the
                following ways: - drill down into the detail lying behind affinity and partnership marketing schemes
                for accident and health insurance in the UK;

                - gain access to research that chronicles the vast majority of affinity marketing opportunities in
                accident and health insurance;

                - benchmark the competitive position of your own organisation in affinity and partnership
                marketing of accident and health insurance and spot opportunities for displacing rivals;

                - gain a wider perspective from learning about recent innovations in partnership marketing of
                insurance in continental Europe and Ireland;

                - plan your future affinity and partnership marketing strategy for accident and health insurance
                armed with the best market and competitor intelligence available on this subject.

                Together, the report and PartnerBASE™ database will provide you with the definitive guide to
                current and potential affinity and partnership marketing opportunities in UK accident and health
                insurance.



Contents:       0.0   EXECUTIVE SUMMARY
                1.0   INTRODUCTION
                2.0   MARKET OVERVIEW
                3.0   NOT-FOR-PROFIT AFFINITY GROUPS
                3.1   Charities
                3.2   Lifestyle organisations
                3.3   Political parties
                3.4   Professional associations
                3.5   Sports organisations
                3.6   Trade associations
                3.7   Trade unions

                4.0   FINANCIAL PARTNERS
                4.1   Banks
                4.2   Building societies
                4.3   Credit unions
                4.4   Friendly societies
            4.5   Insurance companies
            4.6   Online aggregators and brokers
            4.7   Packaged accounts and payment cards
            4.8   Pawnbrokers, cheque cashers and providers of foreign exchange and remittance services
            4.9   Specialized lenders

            5.0 COMMERCIAL ENTITIES
            5.1 Airlines
            5.3 Automotive dealers, repair shops and supermarkets
            5.4 Automotive manufacturers
            5.5 Estate agents
            5.6 Football clubs
            5.7 Internet, media and telecoms entities
            5.8 Online price comparison
            5.9 Retailers
            5.10 Travel companies
            5.11 Utilities companies
            5.12 Other commercial entities



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posted:10/27/2011
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