One in Five Challenge
Endorsements
“I would like to compliment WWF’s campaign for reducing by
20 percent flights that companies take in the course of their
work over a set period. The problem of climate change is so
serious that every little step can make a difference in
reducing the emissions of greenhouse gases, and the One in
Five Challenge is an extremely effective and practical way for
organisations round the world to be part of the solution.”
Nobel Laureate Rajendra Pachauri
Chair, Intergovernmental Panel on Climate Change
“There’s no doubt that the latest videoconferencing
technology can play a significant role in controlling
and reducing the carbon footprint of business travel.
Changing behaviour is vital – cutting 1 in 5 flights, the
central theme of the WWF-UK campaign, is an
entirely realistic way forward, environmentally and
economically. So too is taking the train whenever
possible.”
Lord Faulkner of Worcester, All-party Parliamentary
Sustainable Aviation Group Chair
"I warmly welcome the One in Five Challenge from WWF as
a robust prompt to reduce emissions from business travel
and help move towards lower carbon ways of working.
The initiative will encourage businesses to continue on the
journey of addressing their full carbon impact – including
Scope 3 emissions. Organisations which meet the challenge
will be well placed to achieve the Carbon Trust Standard for
measuring, managing and reducing their corporate carbon
footprint.”
Harry Morrison
General Manager, Carbon Trust Standard Company
"The Carbon Disclosure Project strongly supports WWF's
One in Five Challenge. Videoconferencing is improving
every year, but the problem now is with the software. Not
the computer software but rather business people
themselves. We have to get people to change the way
they work. WWF can do that, if we listen to reason. Can
we behave logically and change our behaviour to reduce
emissions? Yes, we can.“
Paul Dickinson
Chief Executive, Carbon Disclosure Project
"Traditional transport debate is about concrete and
steel, moving more metal boxes further and faster. The
One in Five Challenge is an opportunity to think about
business travel differently, using communication
technologies properly. This is not just an environmental
or business imperative, it is about liberating people
from the tyranny of long distance business travel."
Stephen Joseph
Executive Director, Campaign for Better Transport
"The One in Five Challenge is perfectly aligned with
the broader business travel emission reduction goals
of ITM's Project ICARUS. The association welcomes
the focus WWF-UK is taking on our sector and is
proud to be working in tandem to create more
sustainable corporate travel programmes."
Paul Tilstone
Chief Executive
Institute of Travel & Meetings (ITM)
Creators of Project ICARUS
“The National Business Travel Network fully supports
WWF’s One in Five Challenge as a way for
businesses to reduce the environmental, economic
and social impacts of their employees’ business
travel. The business benefits of reducing non-
essential air miles have been proven and NBTN
urges organisations, particularly in these
economically challenging times, to join the One in
Five Challenge and see for themselves.”
Heather McInroy
Programme Director
National Business Travel Network (NBTN)