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Interactive TV brings privacy concerns

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Sunday, July 1, 2001 Laredo Morning Times PAGE 17A



LOCAL/ENTERTAINMENT



Interactive TV brings privacy concerns

BY D. IAN HOPPER an unprecedented power to satellite companies or tor Ben Isaacson said. “We

AP Technology Writer collect customer data, from devices like TiVo or want to give self-regulation

how often you use the Microsoft’s UltimateTV, as much of an opportunity

WASHINGTON — Privacy remote control to which which use a phone line to as possible.”

advocates warn that the commercials you skip to connect with a central net- NCTA hasn’t yet taken a

gee-whiz technology behind how long you linger over an work. Earlier this year, TiVo position yet on whether

the upcoming interactive episode of “Baywatch.” said that it collected detailed viewers should have to vol-

television could also be Market research firm information about its sub- unteer to be tracked or have

used to invade your privacy. Carmel Group estimates scribers, like when they to opt out of tracking.

Jeff Chester, executive that there will be 61.5 million pressed the volume buttons The report identifies the

director of the Center for interactive television users on their remotes, but has top players in the burgeon-

Digital Democracy, said that by the end of 2006. stopped the practice. ing industry, including AT&T,

Internet privacy pales in A cable industry represen- The Association for Microsoft and Scientific-

comparison to how much a tative said Tuesday that a Interactive Media, which Atlanta, which makes digital

television can gather about 1984 federal law puts their represents interactive TV cable boxes.

viewers. industry under more scrutiny. companies, is trying to keep One of those companies,

Times courtesy photo “This is a device that peo- The law requires cable lawmakers from passing ACTV, has software that will

ESTUDIANTES: Michael Hetland, left, and Dr. Kimberly Folse, ple use regularly for seven providers to tell viewers what laws that require a viewer’s let advertisers target con-

right, pose with their host, Margarita Zavala, center. Hetland and to eight hours,” Chester information they’re collecting permission first. sumers after learning every-

Folse are part of a group of Texas A&M International University fac- said. “This is not a PC, this and give consumers the AIM spent $18,000 to lobby thing it can about them.

ulty and staff members studying Spanish in Guanajuato, Mexico. is a piece of furniture. chance to opt out. Washington in 1999, accord- The company’s statement

People rely on it.” “The fact that we’ve been ing to the most recent avail- to the Securities and



TAMIU faculty, staff Most television watchers

haven’t seen interactive

television yet, but a host of

dealing with that for the past

15 years actually gives us a

heightened sensitivity and

able information from the

Center for Responsive

Politics. AIM’s parent group,

Exchange Commission

reads, “We collect and

store personal information



study in Mexico companies are pushing to

bring it to the living room. It

could include Web access,

expertise to the issue,” said

Mark Smith of the National

Cable and

the Direct Marketing

Association, spent $360,000

in lobbying efforts that year

from users of our One To

One TV and HyperTV

applications and plan to

video on demand, shopping Te l e c o m m u n i c a t i o n s and $1 million the year before. use such information to

A group of Texas A&M exploring a country rich in and targeted advertising Association. “No other “We’re trying to make sure develop our businesses

International University fac- culture and history. based on what’s known industry has been dealing that everyone knows that and generate revenues.”

ulty and staff members are “Guanajuato is a beautiful about the viewer. with this stuff like we have.” this group is working on

taking advantage of a colonial city, where many With those features come The law doesn’t cover this,” AIM’s executive direc-

unique exchange study pro- cultural and social activities

gram this summer to learn take place around the

Spanish at the University of ‘Jardin Union’, a plaza in

Guanajuato in Guanajuato, downtown Guanajuato. The

Mexico. staff of the University of

The Language Program Guanajuato has been most

for Faculty and Staff is a welcoming to the A&M

four-week intensive pro- International group, and we

gram designed for those are very much impressed

interested in learning with their hospitality,”

Spanish. Currently partici- García said.

pating in the program are The University of

Dr. Kimberly Folse, assis- Guanajuato, with which

tant professor of sociology; A&M International has an

Dr. Sean Chadwell, assis- agreement, was founded in

tant professor of English; 1732. Its Language School

and Michael Hetland, ser- offers courses in English,

vice specialist for Computer French, German, Russian,

and Telecommunication Japanese, Italian, Greek,

Services. Latin and Spanish.

The program consists of García said that a group of

language instruction includ- five University of

ing grammar, conversation- Guanajuato faculty mem-

al Spanish, Mexican history bers will visit A&M

and Latin American litera- International July 8 - Aug. 4

ture. for intensive English

Participants are hosted by lessons.

their Mexican host families For further information,

for the duration of their stay. please contact García at

Jannet García, director of 326-2566, visit offices locat-

the Office for International ed in Pellegrino Hall 312F

Programs, said the summer or e-mail

language program offers jannetg@tamiu.edu.

both faculty members and University office hours are

staff the opportunity to learn 8 a.m. - 5 p.m. Monday

a new language while through Friday.







LISD hires former city

engineer in operations

Laredo Independent

School District recently

hired Alejandro Labrada,

former Laredo assistant city

engineer, as administrative

assistant for Operations.

Labrada will be in charge

of all LISD construction and

will supervise the manage-

ment of the Division of

Operations.

Born in Culiacan, Mexico,

on the Pacific Ocean near

Mazatlan, Labrada attend-

ed the Instituto

Technologico de Monterrey.

ALEJANDRO LABRADA

He lived in San Antonio for

10 years and attended the Public Works Service

University of Texas-Austin, Center. I was also involved

where he earned a degree in assisting other city engi-

in civil engineering and a neers in numerous other

master’s degree in con- projects.

struction management. “I am joining the Laredo

Labrada also attended Independent School District

Illinois University where he at a very challenging time

studied English. with the construction and

“My 10 years’ experience renovation of the district

with the city of Laredo were facilities. I feel confident

very fruitful as it related to that the experience, and

my profession,” Labrada knowledge gained over the

said. “I was the project engi- past 10 years with the city

neer for numerous projects, will help me carry out my

including the new airport duties with the LISD family,”

terminal, a new police sta- he said.

tion, the new main library, El Married to Diana Luisa, the

Metro Downtown Center couple has a 9-year-old

and the Department of daughter, Diana Victoria.





Aldrin, space tourist call for public

WASHINGTON (AP) — vate space efforts alike.”

Selling unused space Aldrin, who was on the

shuttle seats to tourists Apollo 11 mission in 1969,

could help the cash- said that NASA is “hostile”

strapped space program to space tourism and that

make ends meet, a for- Congress should intervene

mer astronaut told with the agency to encour-

Congress on Tuesday. age spaceflight for ordinary

Edwin E. “Buzz” Aldrin, the citizens.

second man on the moon, He said trips to space

said that space tourism “can could be sold to the highest

be the solution to the prob- bidder or even offered to the

lem of high space costs that public by lottery.

plague government and pri-



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