LEVEL 4
WHERE ARE WE?
To be competed by: [Click here and type]
1. Why are we in business?
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2. What business are we in?
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3. Where are we in the life cycle of the industry?
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4. Where are we in the life cycle of the company?
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5. How did we get here?
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a. Narrative background of major events
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b. Historical financial information
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6. What market factors affect us?
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a. Input side
* Personnel
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* Materials
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* Financing
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* Equipment
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b. Output side
* Primary customers
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* Secondary customers
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7. What internal factors affect us?
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a. Our strengths
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b. Our weaknesses
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8. What other external factors affect us?
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a. Regulation
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b. Legislation
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c. Competition
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