AD VER TISEMENT A DV E R TI SE ME N T
McCormick USA offers fresh perspective
for business partners
G REAT equipment is essential to dealer success. But the services
manufacturers offer dealers to sell great equipment may be the more
critical component of success. McCormick USA for about the last year
has been beefing up the services it offers dealer partners nationwide. In fact, CEO
Doug Rehor says better service is their primary focus.
– The XTX Series is ideal for long days
in the field for row crops. HP range of
145-162.
– The MTX Series, with the right attach-
ments, can simplify baler and loader
• McCormick Landscaping
• McCormick Rural Lifestyle
• McCormick Orchards and Vineyards
• Landini Specialty Tractors
"We realize dealers have many choices and certainly don’t have a shortage of work. HP range of 117-141.
equipment makers looking to become part of their business," says Rehor. "We ask – The new X60 Series provides great Enhancing Dealer Services
dealers to think of us from a fresh perspective. We are transforming into what versatility for both light tasks and
McCormick USA provides dealers with the
we believe is something unique in the industry. We believe the best dealers are heavy-duty open field applications. HP
opportunity to work with three recognized
successful selling and servicing any brand because it is the dealership – not the range of 92-112.
equipment brands covering a full range of
manufacturer – that attracts customers." – T-Max Series utility tractors are
applications. McCormick USA is growing
McCormick by Woods Attachments/Implements
designed for material handling and
its presence in all U.S. markets, and offering
general farm operations with flexibility
dealers several expanded services:
Strengthening the Brand equipment – including cutters, front-end in mind. HP range of 83-110.
loaders, backhoes, snow blowers and assorted – The F Series are best for orchard and • Co-op program helps dealers with retail
McCormick USA's philosophy is to vineyard applications, including low sales of equipment, parts and service.
scrapers, discs, rakes, post hole diggers,
take care of their dealers in the same clearance and specialty wheelbase
stump grinders and blades – are painted red • McCormick Advertising Resource Center Doug Rehor, CEO, McCormick USA
way that good dealers take care of options. HP range of 83-102.
with the McCormick brand. provides one-stop service to meet all
their customers. McCormick USA
Woods products are manufactured to • Compact and Utility Tractors marketing needs, including help with “We believe the best
attracts and keeps the best dealers by
American Welding Society guidelines, – The X10 Series range from 22 to 91 HP, direct mail, newspaper ads, cable and
knowing what those dealers need and
tested in rigorous real-life conditions, and
dealers are successful
making sure they get it. and may be used for such applications as network TV and radio spots, business
comply with recommended industry safety landscaping, hunting, dairy farming and cards, newsletters, brochures and more. selling and servicing
Rehor stresses that McCormick
Agricultural and Utility Tractors standards. snow removal. The tractor’s durability
USA intends to have a significant • Services such as flexible shipping options, any brand because it
presence in markets throughout the • McCormick by Woods loaders easily tackle and dependability allow for use in a pre-season parts pricing promotions,
rugged jobs. Most loader mounts feature variety of situations with a wide assort- online parts ordering and the support
is the dealership – not
country. McCormick USA does not
aspire to be the biggest tractor company a center-point attachment, which reduces ment of equipment or implements. center facilitate dealer operations. the manufacturer – that
in the U.S. Rather, McCormick USA obstructions. The mount design allows • Landini Ag and Specialty Tractors
for quick attaching and detaching of the
• "Ask Cyrus" online dealer assistance attracts customers.”
aspires to be the best tractor company in – Landini tractors are available in low to system offers enhanced customer relations.
the eyes of dealers, offering quality dealer loader boom from the tractor. medium HP ranges, and are well suited
services to complement great equipment. • McCormick by Woods compact backhoes for narrow, low-clearance applications
combine an excavator-styled curved with high productivity.
Pushing into Strong Markets boom, a construction grade bucket and
easy on-and-off mounting system. The Applications-Based Marketing
McCormick by Woods
backhoe works just as well in tight, hard- McCormick USA is focused on solutions for
McCormick USA has formed a new
strategic partnership with Woods Equip- to-reach places as it does in pastures. a broad range of applications. McCormick Learn More about McCormick USA
Compact and Utility Tractors has defined eight distinct markets for McCor- McCormick USA will continue to strengthen its focus on dealer services.
ment Company in Oregon, Ill. Woods
Tractors for Every Application mick and Landini brand tractors, giving Learn more at the new website at www.mccormickusa.com. Also check
is a leading, full-line manufacturer of
McCormick USA has tractors for every dealers the opportunity to market tractors as
high-quality attachments and implements out the ad on page 3 of this issue of NAEDA Equipment Dealer, and find
application, from 22 to 213 HP. solutions for many customer needs.
and distributor of aftermarket parts. out how to become a McCormick dealer.
McCormick USA dealers are now able to • Agricultural and Utility Tractors • McCormick Dairy Farming
obtain quality Woods products that offer a – The TTX Series is ideally suited to • McCormick Hay and Forage
single brand solution for compact, utility and demanding, large-scale farming and
agricultural tractor and attachment needs. custom applications. HP Range of • McCormick Row Crop
The full-line of agriculture and landscape 180-213. • McCormick Hunting
Landini Ag and Specialty Tractors
20 NAEDA EQUIPMENT DEALER October 2011 NAEDA EQUIPMENT DEALER October 2011 21