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BANK OF INDIA
HEAD OFFICE
MUMBAI
EXPRESSION OF INTEREST (EOI)
REFERENCE NO. HO/P&PR/MS/2011-12/04 DATED 21.10. 2011
EMPANELMENT OF ADVERTISING AGENCIES
FOR THE FINANCIAL YEARS 2011-12 & 2012-13
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CONTENTS
S.NO. PARTICULARS PAGE NO.
1 EXPRESSION OF INTEREST (EOI) FOR EMPANELMENT 3
OF ADVERTISING AGENCIES FOR THE FINANCIAL
YEARS 2011-12 & 2012-13
2 PRE-QUALIFICATION CRITERIA AND TERMS & 3-10
CONDITIONS FOR THE EMPANELMENT OF
ADVERTISING AGENCIES
3 ANNEXURE –APPLICATION FOR EMPANELMENT OF 11 - 13
ADVERTISING AGENCIES
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EXPRESSION OF INTEREST - REFERENCE NO. HO/P&PR/MS/2011-12/04 DATED
21.10. 2011
EMPANELMENT OF ADVERTISING AGENCIES
FOR THE FINANCIAL YEARS 2011-12 & 2012-13
Bank of India invites Sealed Expression of Interest (EOI) from the interested
Advertising Agencies for the Corporate Communications requirement of the
Bank at Head Office, Mumbai through Creative Art Works & Comprehensive
Advertisement (Strategy and Execution) in various media (Print , Electronic,
Outdoor etc.) for the financial year 2011-12 & 2012-13 as per the following
schedule.
Date Time
Issue of Tender forms 24.10.2011 to 23.11.2011 10.00 a.m. to 5.00 p.m.
(i.e. during office hours)
Pre- Bid Meeting 21.11.2011 3 p.m.
Last date of submission 28.11.2011 Upto 1 p.m.
Opening of Expression of 29.11.2011 3 p.m
Interest (EOI) and
Technical Evaluation
The date for the presentation for final empanelment shall be communicated
separately to the technically evaluated short listed Advertising Agencies. It may
please be noted that only technically eligible short listed advertising agencies
shall be requested for the presentation before the committee of bank formed for
the purpose. Meantime servicing of the bank through existing agencies may
continue.
PRE-QUALIFICATION CRITERIA AND TERMS & CONDITIONS FOR THE EMPANELMENT
OF ADVERTISING AGENCIES
1. It is specifically clarified that at present the applications are invited only for
the purpose of drawing up a panel of advertising agencies for the National
requirement of the Bank at Mumbai.
2. The award of the work will be at the sole discretion of the Bank irrespective
of the Empanelment of the Advertising Agencies at National and Regional
Level. It is further clarified that the empanelment of any agency does not
tantamount to an assurance by the Bank for the purpose of awarding any
services / release of the advertisement.
3. The agency should have full –fledged office, having independent media &
creative facilities to plan & execute campaigns. The agency should have
all basic communication facilities like, telephone, fax, e- mail etc. at their
respective place of functioning. The agency should have full fledged
office at Mumbai.
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4. The agency should have a good creative team consisting of the following-
(a) Creative Director (b) Art Director (c) Visualiser (d) Illustrator (e) Artists
with Experience (f) Experienced Copy Writers with multi language
proficiency (g) A team to do creative as well as marketing research, if
required (h) Talented Team for essential client servicing. All the applications
for empanelment should be supported by the requisite documents as
mentioned in the criteria above.
5. The agency should have preferably uninterrupted full accreditation with
the Indian Newspapers Society (INS), for a minimum period of 5 years as on
March, 2011. Agency must also preferably be accredited / approved with
DoorDarshan and All India Radio as on March, 2011. Membership of the
advertising agency with Advertising Standard council of India and Audit
Bureau of Circulation (ABC) shall also be preferable.
6. Preference will be given to the agencies who are empanelled with Public /
Private Sector Bank/s for a period of 5 years. Certificate from the
concerned Bank to be attached, for having completed the job
satisfactorily.
7. For empanelment of advertisement agencies at National Level it is
proposed that the agency should have a minimum billing of ` 5 crores per
year, for the last three consecutive years (2008-09, 2009-10, 2010-11)as per
the audited Balance Sheet.
8. For empanelment of advertisement agencies it is proposed that the
agency should preferably have a continuous net profit for the last three
consecutive years (2008-09, 2009-10, 2010-11)as per the audited Balance
Sheet.
9. For empanelment as an Advertising Agency of the Bank, the agency
should submit proven established credentials for Corporate Brand Building
and Products & Services.
10. The Bank reserves right to reject any application for empanelment without
assigning any reason whatsoever. Similarly, even after empanelment the
Bank reserves the right to remove the name/ names of the agencies from
the panel without assigning any reason.
11. Bank of India reserves the right to remove any agency from their
empanelled list, by giving a notice of one month at Bank’s discretion
without assigning any reason.
12. The Agreement can be terminated by either party without assigning any
reasons, by giving a written notice of 30 days to the other at its address.
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13. The approval of creative work submitted by the empanelled advertising
agencies for the Bank would be the sole- discretion of the Bank. The Bank
reserves the right to accept or reject any creative art work at its sole
discretion. The artwork of advertisement shall be prepared by the
empanelled advertising agency at their own cost and no special/extra
charges will be paid to the agency for their unapproved artwork.
14. Artwork/Commercial once selected will be the property of the bank and it
can be repeatedly used in different media like print, outdoor, electronic etc.
without seeking permission from concerned advertising agencies or paying
any commission. Agency has to provide original soft copy of open file to the
bank. The agency can’t use the concept, artwork, picture, film and jingle
for other clients once the bank selects it. Bank reserves the right to make
necessary modification to the selected artwork, concept, film etc.
15. For selection of artwork for print media or for preparation of TV commercial
bank will invite concept from all/or selected empanelled agencies and
release order will be given through the media buying agency whose
design/concept is approved. The selection of the media will be the sole
discretion of the Bank.
16. Conditional application for empanelment are liable to be rejected.
17. The bank will not make any advance payment. However, the selected
agency shall be paid at reasonably competitive rates negotiated and
agreed upon by both Bank of India and the Agency. All applicable taxes
including Income Tax etc. will be deducted at source (TDS) from the final
bills as required under Income Tax Act.
18. No other charges shall be payable for releases of advertisements except
for the commission as applicable, for which duly certified copies of the
media bill/s should be submitted by the empanelled advertising agency/
media buying agency along with their bill.
19. If the creative sent to media is not found to be of good quality then the
Bank will have the right to make suitable deductions from the payable
amount or reject the media payment bill to the agency on its sole
discretion. The decision of the Bank in this regard will be final.
20. The Earnest Money Deposit (EMD) for the application related to
Empanelment of advertising agencies shall be ` 200000/- (Rupees Two lac
only) payable by Demand Draft or Pay Order favoring “Bank of India”
payable at Mumbai is to be submitted along with the application Form and
is refundable only on the non- acceptance of the offer. Application
submitted without EMD will not be entertained.
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21. Tender Form will be available with Asstt. General Manager, Publicity & PR
Department, Bank of India, Head Office, 2nd Floor, C-5, G Block, Star House,
Bandra Kurla Complex, Bandra (East), Mumbai- 400 051 on payment of fee
of ` 10000/- (non -refundable) payable by Pay Order or Demand Draft
favouring “Bank of India” payable at Mumbai. Tender Form will also be
available on Bank’s website (www.bankofindia.co.in) which can be
downloaded and to be submitted along with form charges of ` 10000/-
(non refundable) by way of Pay Order / Demand Draft favouring Bank of
India, Mumbai.
22. The Bank will reject the incomplete applications.
23. The applicant must submit their application in sealed cover addressed to
the Asstt. General Manager, Publicity & PR Department, Bank of India, Head
Office, 2nd floor, C-5, G Block, Star House, Bandra Kurla Complex, Bandra
(East), Mumbai – 400 051 superscribed as :
“APPLICATION FOR EMPANELMENT OF ADVERTISING AGENCIES FOR THE
FINANCIAL YEARS 2011-12 & 2012-13’’ SEPARATELY (see Annexure 1) and
shall contain the following information:
(a) Bio-data in the enclosed format, along with audited financial
statements of March 2009, March 2010 and March 2011.
(b) It should be duly signed by authorized persons with date and seal
of the firm/ company.
(c) Account Payee Demand Draft or Pay Order of `2,00,000/- (Rupees
Two lac only) for application for Empanelment of Advertising
agencies favouring “ Bank of India”, payable at Mumbai towards
the Earnest Money Deposit (EMD).
(d) If tender form is downloaded from website, form charges of
` 10,000/- (non refundable) to be paid by DD/PO while submitting
the application form.
22. Short-listing of application will be done on the basis of following criteria :
(A) The agency should have full –fledged office, having independent
media & creative Facilities to plan & execute campaigns. The agency
should have all basic communication facilities like, telephone, fax, e- mail
etc. at their respective place of functioning. The agency should have full
fledged office at Mumbai.
(B) The agency should have a good creative team as specified in
qualification criterion.
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(C) The agency should have preferably uninterrupted full accreditation
with the Indian Newspapers Society (INS), for a minimum period of 5
years as on March, 2011. Agency must have preferably accredited /
approved with DoorDarshan and All India Radio as on March, 2011.
Membership of the advertising agency with Advertising Standard council
of India and Audit Bureau of Circulation (ABC) shall also be preferable.
(D) Preference will be given to those agencies who are empanelled for
Public / Private Sector Bank/s for a period of 5 years. Certificate from the
concerned Bank to be attached, for having completed the job
satisfactorily.
(E) For empanelment of advertisement agencies the agency should
have a minimum billing of ` 5 crore per year for the last three consecutive
years ( 2008-09, 2009-10 and 2010-11)as per the audited Balance Sheet.
(F) the agency should have a continuous net profit for the last three
consecutive years (2008-09, 2009-10 and 2010-11)as per the audited
Balance Sheet.
(G) The Earnest Money Deposit (EMD) for the application related to
Empanelment of advertising agencies shall be ` 200000/- (Rupees Two lac
only) payable by Demand Draft or Pay Order favouring “ Bank of India”
payable at Mumbai is to be submitted along with the application Form
and is refundable only on the non- acceptance of the offer. Application
submitted without EMD will not be entertained.
(H) Payment of fee of ` 10000/- (non refundable) by Pay Order or
Demand Draft favouring “ Bank of India” payable at Mumbai along with
the application form.
(I) For empanelment as an Advertising Agency of the Bank, the agency
should submit proven established credentials for Corporate Brand Building
and Products & Services.
(23) The applicants short-listed as per the above criteria will be informed by mail/
courier about the date, time and place for the presentation before a
Committee of the Bank formed for the purpose.
(24) Pre Bid meeting on 21.11.2011 at 3 p.m., Last date of submission of
application form up to 1 p.m. on 28.11.2011 to Asstt. General Manager,
Publicity & PR Department, Bank of India, Head Office, 2nd floor, C-5, G
Block, Star House, Bandra Kurla Complex, Bandra (East), Mumbai – 400 051
and opening of Expression of Interest (EOI) and Technical Evaluation shall
be carried out by a sub committee on 29/11/2011 at 3 p.m.
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(25) Taxes and Duties : The Agencies shall fully familiarize themselves about the
applicable Domestic Taxes (such as VAT, Service Tax, Income Tax, duties,
fees, levies etc. ) on amount payable by Department of Information
Technology under the contract. The Agencies, sub Agencies and
personnel shall pay such domestic tax, duties, fees and other impositions
(wherever applicable) levied under the applicable law.
(26) Bank of India reserves the rights to amend, modify, add or delete, accept or
reject in part or full any conditions mentioned as above without assigning
any reason thereof. The decision of the Bank will be final.
(27) Any dispute arising will be subject to the jurisdiction of the courts at Mumbai.
Scope of work for the Advertising Agency :
a) Preparation of Artwork for different advertisement campaigns as well as
Brochures, posters or any other art material.
b) Suggestions/preparation of plans for different advertising campaigns from
time to time.
c) Preparation of TVC and Radio Jingle/Song, etc. for the Bank.
d) Artwork for Hoardings, Banners, posters, designs of all other outdoor media
advertisement.
e) Artwork for leaflets, magazines and souvenirs etc.
f) Organizing events ATL/BTL for the bank whenever required.
g) Any other work related to Publicity and Corporate Communications of the
Bank.
Documents to be submitted :
a) Document in support of accreditation with INS, Prasar Bharati and AIR &
DD.
b) Document in support of Empanelment with banks/PSUs/Financial
Institutions/Corporate Houses etc.
c) Brief Profile of the Agency consisting of : 1) Constitution – Ltd.
Company/Pvt. Ltd., Partnership, Proprietorship. Ii) Address of Head Office
and Branch Offices all over India. iii) Total number of employees working
with the company all over India and total employees, creative persons in
Head Office at Mumbai/Branch office, if any.
d) List of reputed organizations for which agency has worked earlier
(Certificate/Testimonials to be enclosed).
e) Credentials (Presentation regarding publicity campaigns carried in
Electronic & Print Media for any reputed organization).
f) Copies of audited balance sheet for last three years i.e. 2008-09, 2009-10
and 2010-11 supported by IT returns and turnover certificate by Chartered
Accountant.
g) Copy of Pan Card and Service Tax registration certificate
h) Copy of Registration/Trade Certificate
i) Solvency certificate from the Banker of the Advertising Agency
j) EMD – DD / Pay Order for `. 2,00,000.00
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ANNEXURE - I
APPLICATION FOR EMPANELMENT OF ADVERTISEMENT AGENCIES
FOR THE FINANCIAL YEARS 2011-12 & 2012-13
Date : / /
The Asstt. General Manager,
Publicity & PR Department,
Bank of India,
Head Office,
2nd floor, C-5, G Block,
Star House, Bandra Kurla Complex,
Bandra (East),
Mumbai – 400 051
We hereby offer to submit our request for empanelment of advertisement
agency of the Bank of India for the financial years 2011-12 & 2012-13 as per
proposal reference no. HO/P&PR/MS/2011-12/04 DATED 04.10.2011. We
unconditionally agree to abide by the Terms & Conditions specified therein.
As per the terms & conditions we have enclosed an Account Payee Demand
Draft / Pay order of ` 1,00,000/- (Rupees one lac only) towards Earnest Money
Deposit (EMD) in favour of Bank of India payable at Mumbai .
Our brief profile is as under :
1. Name of the
Advertising Agency
2. Address & Telephone Number
2.A Reg./Head Office
2.B Addresses of other
offices in the Country
(Please enclose
separate sheet if space
is not sufficient)
3. Name of
Proprietor/Partners/Dire
ctors
4 Name of authorized
contact person/s,
Contact Telephone/
Mobile Number and e-
mail address for
communication, if any
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5 Date of Establishment
6 Accreditation details (Date/Month/ Year)
With Indian Newspaper
Society
With All India Radio
With Doordarshan
7 Empanelment Details- Name of Public/ Private Sector Bank & Others, if
any, along with (Date/Month/ Year)- Please enclose separate sheet if
required
With Public Sector
Banks
With Private Sector
Banks
Others (If any)
8 Infrastructure
8.A Name and
Designation of
Creative Team
Members
8.B No. of Other support
staff (If any)
9 Other Details
9A Income Tax No.
9B Sales Tax No.
9C Vat / Works Contract
Tax No.
9D Service Tax No.
10 Nature of Main
Activities
11 Membership with the following organizations (YES/ NO)
11- Advertising Standard
a Council of India
(ASCI)
11- Audit Bureau of
b Circulation (ABC)
12 Turnover Details (Copies of Audited financial statement to be enclosed)
in lacs
Year Gross Turnover Net Profit
2008-09
2009-10
2010-11
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13 Principal Banker & Their
Address
14 PPO/DD No. Drawn on Dated
For ` 2,00,000/- / enclosed for E.M.D.
15 For the empanelment as an Advertising Agency of the Bank, the agency
should submit proven established credentials for Corporate Brand Building
and Products & Services in a summary sheet along with this application
form.
15. Declaration – Self-declaration on the firm/ company’s letter head that there
are no outstanding Income Tax/ Sale Tax dues.
16. Any other information -
Yours faithfully,
(Signature of the Authorized person)
Full name of the Authorized person : ______________________________________
Designation : ____________________________
Seal of the firm and date
Encl : as above.
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