Buckeye Shepherd Symposium 2011 tentative agenda

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					                                            Tentative Draft Schedule
                                         Buckeye Shepherd’s Symposium
                                                 ATI - Wooster
                                               December 11, 2010

Saturday, December 11, 2010

7:30 a.m. – 9:30 a.m. – Buckeye Shepherd’s Symposium Registration and Trade Show

8:00 a.m. – 9:00 a.m. – Ohio Sheep Improvement Association Annual Meeting

9:00 a.m. - 9:30 a.m. – Keynote Address, Susan Schoenian, Sheep and Goat Specialist, University of Maryland
                           Extension, “An Overview of Sheep and Lamb Marketing – History, Demand,
                                   Demographics, Outlets, Slaughter Options, Future”

9:30 a.m. – 11:30 a.m. / 1:30 p.m. – 3:30 p.m. – Full Day Session – “Marketing with Social Media” Training
                            i.e., Facebook, Twitter, Blog – Dan Toland, OFBF Communications Specialist,
                            Pre-registration for “Marketing with Social Media” required

9:30 a.m. – 11:30 a.m. – Breakout Tracks #1, #2, and #3 - Choose one to attend

        Track #1 - Feeder Lamb Production and Marketing
                Speaker A: Curt Cline, Cline Farms, Albany, OH
                         “Producing and Marketing Lambs for the Feedlot Operation”

                 Speaker B: Don Hawk, Skyline Farms, Danville, OH
                         “Purchasing the Ideal Native (Ohio) Feedlot Lamb for the Feedlot”

                 Speaker C: Rick Reynolds, United Producers, Inc., Mt. Vernon, OH
                         “Obtaining and Marketing an Ideal Native (Ohio) Feedlot Lamb

                 Speaker D: Roundtable Question and Answer Session with Session Speakers

        Track #2 - Ethnic Marketing of Sheep and Lambs
                Speaker A: Susan Schoenian, Sheep and Goat Specialist, University of Maryland Extension,
                          “Producing and Marketing Lambs to the Ethnic Markets – Ethnic Groups, Holidays,
                                  Religious Slaughter, Slaughter Options, Outlets”

                 Speaker B: Cynthia Koonce, Blue Heron Farms, Lisbon, OH
                         “Producing and Marketing the Ideal Ethnic-type Lamb for the White Table Cloth
                           Markets”

                 Speaker C: Katherine Harrison, Canal Winchester, OH
                         “Marketing to the Ethnic Population, What is the Ethnic Population purchasing?”

                 Speaker D: Jim and Debbie Morris, Shreve, OH
                         “Producing and Marketing the Ideal Ethnic-type Lamb for the Mainstream Market

                 Speaker E: Roundtable Question and Answer Session with Session Speakers

        Track # 3 – Purebred Breeding Stock Marketing

                 Speaker A: Eric Bruns, Riverwood Farms, Powell, OH
                                  “Marketing Strategies that Makes Riverwood Farms a Profitable Sheep
                                    Farm”
                 Speaker B: Sam and Pat Wiford, Wiford Suffolk’s, Wapakoneta, OH
                                 “Purchasing Purebred Breeding Sheep for Flock Advancement”

                 Speaker C: Larry Mead, Mead Sale Management, Columbia, MO
                                  “History of a Successful Purebred Sheep Sale”

                 Speaker D: Gary Saylor, Saylor Sale Management, Belle Center, OH
                                 “Basics of a Successful Purebred Breeding Sheep Sale”

                 Speaker F: Greg Deakin, Banner Sale Management, Cuba, IL
                                 “Basics of a Successful Purebred Breeding Sheep Sale”

                 Speaker E: Roundtable Question and Answer Session with Session Speakers

11:30 a.m. – 12:30 p.m. – Lamb Luncheon
                          Visit Trade Show

12:30 p.m. – 1:00 p.m. – Awards Program
                 - Distinguished Service Awards
                 - Charles Boyles Master Shepherd Award

1:00 p.m. – 1:30 p.m. – Ohio Sheep and Wool Program Update

1:30 p.m. – 3:30 p.m. – Breakout Tracks #4, #5, and #6 - Choose one to attend

        Track #4 – 4-H and FFA Club Lamb Marketing
                Speaker A: Mike Stitzlein, Stitzlein Club Lambs, Ashland, OH
                         “What Marketing Strategies makes Stitzlein Club Lamb Sheep Farm Profitable?”

                 Speaker B: John and Lori Shroyer, Shroyer Club Lambs. DeGraff, OH
                         “Marketing Strategies that Create Profitability for Shroyer Club Lamb’s Sheep Farm”

                 Speaker C: Barb Banbury, Banbury Family Club Lambs, Danville, OH
                         “What Marketing Strategies makes Banbury Family Club Lamb
                                  Sheep Farm Profitable?”

                 Speaker D: Roger Hunker, Hunker Sale Management, Bellevue, OH
                         “Basics of a Successful Club Lamb Sale”

                 Speaker E: Roundtable Question and Answer Session with Session Speakers


        Track #5 - Specialty and Direct Marketing

                 Speaker A: Susan Schoenian, Sheep and Goat Specialist, University of Maryland Extension
                         “Specialty Marketing of Sheep and Lambs – Organic, Grass-fed, Natural
                                  Humane, Branded”


                 Speaker B: Ben Calkins, Shady Lane Farms, Newbury, OH
                         “"Retail Marketing of Lamb Meat Cuts, Sheep Skins, and Wool Blankets, Including
                                  Internet Marketing”

                 Speaker C: Bob Hendershot, Windy Hill Farms, Circleville. OH
                         “Producing and Marketing a Specialty Grass Fed Lamb”
               Speaker D: Bruce Rickard, Fox Hollow Farm, Fredericktown, OH
                          “Producing and Marketing lambs for the Farm Market”

               Speaker E: Paul Hunter, Laramie Lamb Company, Ft. Laramie, OH
                        "Marketing of Laramie Lamb Company Lamb Products to the Whole Foods
                                Specialty Stores”

               Speaker F: Roundtable Question and Answer Session with Session Speakers

       Track # 6 – Value-Added Marketing

               Speaker A: David Rowe or Stanley Strode, Mid-States Wool Growers, Inc., Canal
                               Winchester, OH
                       “Marketing a Profitable Wool Clip from the Sheep Flock”

               Speaker B: Don Brown, Promised Land and Livestock Company, Fresno, OH
                       “Marketing Quality Wool, Wool Products and Other Products from our Sheep Farm”

               Speaker C: Bob Hendershot, NRCS Grazing Specialist, Circleville, OH
                       “Marketing a Sheep Flock for Targeted Grazing”

               Speaker D: Abbe Turner: Ohio Sheep Milk and Cheese Initiative, Garrettsville, OH
                       “Producing and Marketing Sheep Milk and Cheese in Ohio”

               Speaker E: Roundtable Question and Answer Session with Session Speakers


3:30 – USDA-APHIS Scrapie Program ID Compliance Update
              - Wrap-up of Buckeye Shepherd’s Symposium Program

4:00 p.m. –Buckeye Shepherd’s Symposium Adjournment

				
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