Managing Your SEO – A SPN Exclusive
By Andy Wynn in SE Optimization
So you’ve got your nice shiny new website. You’ve told all your friends
and family to go and see it and to Like it on your Facebook page.
Now it’s been two weeks and the traffic has stopped. Only so many friends and family members!
So now what? You need to decide on the following points: Who is your website aimed at? How
do you reach them? How much time and money are you prepared to put into it?
If you don’t know the answer to any of these questions, please stop what you’re doing. Sit down
and spend a day answering them. If you don’t know who your market is then there is no point
even starting your SEO.
Once you’ve decided who you want on your site you need to put your product in front of them
and get them clicking.
The following is my recommendation for what to do to start the ball rolling:
1. Submit: The first thing I do is submit my site to all the search engines. Get yourself a
Webmaster account with Google, Yahoo and Bing. Submit sitemaps to them all too. Do this
early to get it started. It can take time to get listed in the engines so don’t wait until your site is
2. Keywords: Deciding which keywords to use is the hard part. With so much competition on
the web it’s hard to know which keywords will be the most successful. Try to think of how you
would begin to search for your product. What would you enter in Google to find you?
3. Meta: Ensure your meta Title is relevant to your content and contains keywords. When people
search this is the first bit Google will see so make it count!
4. H1: H1 tags are like the headline in a newspaper. They act as an anchor grabbing the bot and
telling him “Oi, look at this!”. Including a keyword in your H1 will also help. NB. There are H2,
H3 and H4 tags too so use them!
4. Content: Ensure your content is original, unique, relevant and contains keywords. Try to
change the content of your homepage regularly. If you can’t think of new content each day or it
really doesn’t apply to your site then you could include a news feed as this will change daily.
5. Socialise: Facebook, Twitter and the rest have all moved into the view of SEO. With so many
users all over the world it’s a great way to get the exposure you need. Once again though, take
time and put effort into creating your pages. A good Facebook page can send tonnes of traffic to
you but a bad one will not only send none, it may even lose you some.
6. Persist: “If at first you don’t succeed…” SEO is not an overnight thing. You can’t submit to
Google today and expect to see your site on top tomorrow. It takes time and effort to get top
positions. SEO can take months or even longer. Don’t give up or be downhearted if you’re still
not there after a few weeks.
After all is said and done the main thing to remember is your content. I recently posted on an
SEO forum the following analogy: In real-estate they say “Location, location, location”. The
equivalent in SEO is “Content, content, content”.
Andy has been developing websites for 15 years. Optimisation has been a major part of this for a
long time. Andy now works as a consultant advising on website design, development and SEO
for companies across Europe.