; And the Finalists Are
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And the Finalists Are


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									And the Finalists Are… One City Will Become Twin City
of Bushmills in America
14 February 2008

North America

Bushmills, Northern Ireland (11 February, 2008) – In celebration of the 400th anniversary of
its original license to distill, Bushmills – home of Bushmills Irish Whiskey – continues its
nationwide search to find the 'Twin City of Bushmills in America.' Today, the town
announces the three finalist cities: Boston, Mass., Louisville, Ky. and Portland, Maine and is
now inviting America to decide which city should win the title and a $40,000 grant.

Bushmills, a small town with big spirit, is looking for the one American city that best
embodies its four key personality traits:

-Pride of place: The 400th anniversary milestone is a tribute to the citizens of Bushmills,
whose enduring spirit and strong sense of community have kept alive a unique distilling
tradition for centuries.
-Hospitality: Locals love to enjoy a whiskey while swapping stories in the home of a good
-Craftsmanship: Bushmills is renowned for the craftsmanship that goes into Bushmills Irish
Whiskey as well as the arts and handiworks native to the area.
-Humor and wit: In Bushmills, there are 1,000 jokes about the overabundance of rain, and
Bushmills Irish Whiskey found a fantastic way to use it.

Boston, Louisville and Portland were selected as twin city finalists based on applications
illustrating how each city exemplifies the spirit of Bushmills. Each of the cities has its own
unique flair: Boston has been called the 'greatest Irish city in the world,' Louisville is home to
neighborhoods such as Irish Hill and Limerick, and Portland residents have such pride of
place that, though the city has burned to the ground three times, it has been rebuilt just as

People of legal purchase age are invited to vote at www.Bushmills400years.com for the city
they would like to see crowned the 'Twin City of Bushmills in America.' Voting begins 4
February, 2008 and will run through 17 March, 2008—St. Patrick’s Day. Voters can enter
for a chance to win a once-in-a-lifetime trip to Ireland to experience 'Irish at its best,'
including a private visit to the Bushmills Distillery.

The city with the most votes will be proclaimed the 'Twin City of Bushmills in America' in
April 2008. The winning city will take home a $40,000 grant from Bushmills —$20,000 for
the preservation and advancement of the city’s time-honored traditions and culture, along
with an additional $20,000 for programs that promote responsible drinking.

'Bushmills may be a small town, but our pride, like our whiskey, is outstanding,' says Gordon
Donoghue, Master Distiller of Bushmills Irish Whiskey. 'We’re looking forward to hearing
which city America thinks shares our values and should be our twin. These three cities are all
extraordinary, so I’m happy that I don’t have to decide!'
To vote for your favorite city, or for more information on Bushmills, visit

400th Anniversary of the License to Distill
In 2008, BUSHMILLS Irish Whiskey will celebrate the 400th Anniversary of the license to
distill, granted to the Bushmills region by King James I in 1608. Bushmills Irish Whiskey
continues to be crafted with time-honored skills and traditions, true to the history and spirit of
Ireland’s oldest whiskey distillery. The portfolio features five award-winning whiskies:
Bushmills Original, Black Bush, Bushmills 10-year-old Malt, Bushmills 16-year-old Malt
and Bushmills 21-year-old malt.


Notes to editor:

About Diageo
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business, with an
outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands
include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain
Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards.

Diageo is a global company, trading in some 180 countries around the world. The company is
listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at

Celebrating life, every day, everywhere, responsibly.


Hunter PR
Stacey Druker
212-679-6600 x245

Gillian Cook

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