Investments
of four investments
1st: the wrong
investment
didn’t
the right
target
market
and lost everything
2nd: the easy investment
targeted a niche market
but just as quickly crashed
3rd: the red ocean
investment
followed the industry value curve
Big Circuses
Regional Circuses
which seemed a safe option
(as they say)
“nobody got fired
for buying IBM”
but it was a mistake
because red ocean competition kills
4th: the blue ocean
investment
reached unmet needs
across market boundaries
with non-customers
and brought HUGE success
10,000% return!!!
You paying attention now?
In short, we have considered...
four investment options
so it’s about you
oh, and Him
and also the word of God
so this is a parable in a case study in a competition
what’s the real meaning?
if we are all
God’s investments
which one are you?
1st: the wrong
investment
hearing the word of God but not wanting to understand it
2nd: the easy investment
liking the word of God but not taking it seriously
3rd: the red ocean
investment
PIC: ?
following the crowd
fear
focussed on and greed
4th: the blue ocean
investment
amazed by the word of God
applying & persevering
producing good fruit
so which are you?
Credits:
Original parable Luke 8:4-15 Adapted by Angus McDonald Photos sourced from flickr and stock.exchg
Creative Commons Attribution-Share Alike 2.5 Australia License