The Fashion Industry by xiuliliaofz

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									The Fashion Industry
  Fashion & Interior Design
The Role of Fashion Designers
   Work at different levels
   Some national & world recognition
   Others assist high level designers or work
    with existing designs
   Specialization is common – swimwear,
    lingerie, bridal gowns, children’s clothing
   Must be aware of target market
High Fashion Designers – “Name
Designers”
   Influential in establishing fashionable looks for a
    season
   Some own their own firm or financed by partners
   Others – Ralph Lauren – are publicly owned
    companies listed on stock exchange
   The companies of high-fashion designers are
    called Fashion Houses
   Some have special style or look – RL – Classic,
    Hilfiger, Casual, street smart
Collections
   2-4 times a year designers turn out a collection
    – group of clothes designed or produced for a
    specific season – 50-70 items
   Different collections for different customers –
    women, men, etc.
   May also have different price range – designer,
    better, moderate
   Top designers – responsible for most of the
    company’s creative decisions
   Search for new ideas, design garments,
    choose fabric & colors & establish an
    image, set prices, meet with buyers &
    clients & promote the fashions
   Approve the licenses of other products
    that are sold under their name
Apparel Industry Designers
   Most don’t have name recognition
   Work for garment manufacturers that
    provide clothing for a brand or store label
   Do create original designs
Stylists
   Adapt designs created by others, often High
    Fashion Designers
   By adapting – produce less expensive versions
    – Knock Offs –
   Choose less expensive fabric & change some
    details
   Must understand
    - garment construction
    - Manufacturing Process
    - Firms production capabilities
    - Work closely with buyers of major stores
Freelance Designers
   Work independently selling original
    designs or adaptations
   Self-employed – not involved in
    manufacturers business decisions
Business of Designing
   Create hundreds of styles – most never
    make it to store
   “A Designer is only as good as his last
    collection” – customer makes the final
    decision
   Success once depended on high prices –
    not inexpensive – just as fashionable –
    mix & match – exp. With less exp.
The Design Process
   Step 1 Idea
   Art exhibits, theater productions, movies,
    newspapers, magazines, travel, ethnicity
   New fabrics, textures, patterns, prints –
    trims, fasteners
Step 2 - Sketching
   Makes a sketch – very rough with little
    detail – some drawn on body silhouette –
    may add color
   Croquis (Kro-KEY) – preliminary sketch as
    it is developed it begins to get details –
    yokes, pockets, collars, etc.
Step 3 - Draping
   Some do instead of sketching
   Draping – arranging fabric into graceful
    folds & attractive lines. Some use live
    models
   See silhouette, proportion, details longer
    than sketching
Step 4 – Selecting Fabric & Trims
   Swatch of fabric & trim is attached to each
    design sketch
Step 5 – Making Sample
Garments
   Develop Pattern
   Sloper – preliminary pattern is made which
    fits a certain body shape
   Pattern is made – sewn together – tried
    out - revised
Designer Collections
   Were specifically made for clients
   Couture (Koo-TOOR) – french word for
    dressmaking – designing, making & selling of
    high fashion clothing
   Haute Couture (oht koo-TOOR) – High Fashion
    – most fashionable, expensive & exclusive
    designer clothing – Cost thousands of dollars
   Atelier – designers workroom - hand sewing
   Fabrics – finest available, sometimes one of a
    kind or created exclusively for the designer –
    very few people can afford
Fashion Babies
   1700’s dolls dressed in detailed copies of Queen
    Marie Antoinette’s latest clothes
   Dressmakers in London used dolls to duplicate
    the style, fabric & construction details
   Couturier- designers who make custom made
    clothing – copied the idea & sent dolls to copy –
    was popular until newspapers & fashion
    magazines
Charles Worth - 1845
   1st Designer to present gowns on live
    models
   1st Designer to sell samples to US to be
    copied
   1st to market perfume under his own name
   Father of Haute Couture
Fashion Capitals
   Paris – significant fashion always started
    in Paris until the end of WWII
   US started using more American
    Designers and started having an influence
    on other countries
Fashion Shows
   2 times a year
   July – Fall/Winter
   January – Spring/Summer
   Paris, NY, Milan – High Fashion
    Designers
   Collections – London, Tokyo, Montreal
Designer Ready to Wear
   US started
   Pret-a-Porter – Deluxe ready to wear – French
    couture house present 2 collections a year
   More practical – not as expensive – fabrics not
    as unique – no hand sewing
   Sold in Major dept. Stores
   Top designers in NY, Milan, etc. hold showings
    as well – retailers come
Licensing
   Giving legal permission to use your name
    to promote a product
   Receive a royalty - % of profits
   Licensing of moderately priced items has
    enabled more customers to buy designer
    products

								
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