FOR IMMEDIATE RELEASE
Contact: Andrea Burnett
Chronicle Books
(415) 537-4258
andrea_burnett@chroniclebooks.com
www.chroniclebooks.com
Chronicle Books Announces Growth of
Custom Publishing Program
SAN FRANCISCO (FEBRUARY 14, 2007) How do you tell a story in today’s
media-frenzied world when most people are exposed to 3000-5000 advertising
messages a day? How do you communicate authenticity, originality and
expertise? Custom publishing transcends traditional marketing and advertising
formats giving readers valuable content, while promoting a company’s
marketing platform. With Chronicle Books expertise in design, editorial, and
format innovation, their products make a connection in a way that no other
marketing tool can.
Chronicle Books today announces the growth of their Custom Publishing
initiative. Chronicle Books has specialized in producing award-winning books,
decks, kits, stationery, journals and other gift products for forty years and the
Custom Publishing group extends that expertise and level of excellence to their
clients. Chronicle Books Custom Publishing can customize exquisite targeted
products that will enhance marketing strategies to position an organization,
build brand loyalty, and increase a company's image.
“Chronicle Books has dedicated its collective creative resources to custom
publishing. From books to brochures, from marketing campaigns to company
histories, our team has the experience and understanding that’s crucial to
meeting the objectives of each organization with whom we work.” explains
Sarah Williams, Executive Director of Business Development.
Every company in every market--restaurants, packaged goods manufacturers,
hotels, wineries, cultural institutions, specialty retailers, and more--can benefit
from Chronicle Books’ innovative customized products, the value those products
convey about a brand’s value and a visibility that surpasses conventional
advertising models.
Chronicle Books specializes in the following areas:
• Consumer Goods
• Corporate Histories & Anniversaries
• Cultural Institutions
• Entertainment & Media
• Food
• Hospitality
Chronicle Books’ full-service creative team develops proprietary book and
stationery products that allow their clients to deliver targeted content to their
customers. Chronicle’s expertise covers every aspect of the book publishing
process, including: Creative Development, Writing, Editorial, Design, Art
Direction, Photography, Printing, Marketing, and Publicity. A sampling of
Chronicle’s custom publishing clients include: Macy’s, dacor, Old Navy,
Williams Sonoma, Splenda, Krups, Costco, Allied Domecq Wines, Pernod Ricard,
and See’s Candies.
John Clem, Vice President of Nordstrom and return custom publishing client
says, “Publishing a book for the second time further validated the successful
integration of a foodservice division within a specialty retail empire. The
learning curve from the first venture we embarked upon in 2003/2004 helped us
streamline the creative process with greater efficiency and accuracy, especially
with the partnership of a knowledgeable team at Chronicle.
Why Chronicle? “Every client hopes to garner an evolutionary relationship with
its vendor partners on creative missions like book publishing” adds Clem.
“Chronicle has demonstrated a consistent attitude and behavior of wanting to
serve both the clients changing needs, as well as the integrity of publishing
quality work. Their ability to guide the process with a balance of responsiveness
and industry pride has been a great pleasure to see and to benefit from.”
There are many ways to get people to pay attention to an organization’s message,
but a book remains the most potent medium. A book informs and educates as it
entertains. A book communicates authenticity, credibility, authority, and
accessibility.
Ten Reasons Why Chronicle Books Custom Publishing
Can Help Build A Business
1. Brand Extension—Chronicle Books helps extend a brand beyond a company’s
core business goals by using "on-brand" products to promote a message.
2. Build Market Share—Turn ideas into a book that can be used to help position
the company and promote brand loyalty.
3. Corporate Philanthropy—Chronicle Books Custom Publishing is proud to
help companies forge partnerships by working together to create custom
products that support philanthropic giving.
4. Cross-Merchandising Support—With retailer input, Chronicle Books can
create specialty books and stationery products that can support and help define
seasonal themes and trends. By cross-merchandising with customized products,
Chronicle Books can help you tell a story and build a brand.
5. Custom Merchandise—Chronicle Books Custom Publishing can customize
their existing material to create new products that an organization can use to
increase sales, promote their brand, or enhance their visual message, while
integrating their company's culture and vision.
6. Marketing and Publicity Campaigns—Chronicle Books interweaves its top-
rate editorial and creative services with exceptional marketing and publicity
campaigns to achieve tangible results.
7. Corporate Histories, Anniversaries & Exhibits—Be inspired by the past while
envisioning the future. Chronicle Books Custom Publishing team makes it easy
for an organization to share their history of tradition, discovery and success with
their targeted audience, and to build on it for the future.
8. Sales Tools—Chronicle Books Custom Publishing can produce targeted sales
documents that teams can use to build relationships, stay focused, and ultimately
be more effective.
9. Value Add-On Packages—Add real value with a deluxe edition expressly
created to accompany an organization’s latest product release.
10. Content Development—Chronicle Books can create design, editorial and
marketing platforms that will further brand development.
For more information about Chronicle Books Custom Publishing, visit
http://custom.chroniclebooks.com/
About Chronicle Books
One of the most admired and respected publishing companies in the U.S.,
Chronicle Books was founded in 1967 and over the years has developed a
reputation for award-winning, innovative books. Recognized as one of the 50
best small companies to work for in the U.S. (and the only independent publisher
to receive this award), the company continues to challenge conventional
publishing wisdom, setting trends in both subject and format, maintaining a list
that includes much admired illustrated books and gift products in design, art,
architecture, photography, food, lifestyle, pop culture, and acclaimed children’s
titles. Chronicle Books’ objective is to create and distribute exceptional
publishing that’s instantly recognizable for its spirit, creativity, and value. For
more information about Chronicle Books, visit www.chroniclebooks.com.
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