Website Project Plan Template

Website Project Plan Outline



Please refer to the sample plans on this website for a better understanding as to what is

contained in each section, then modify and populate this outline, as appropriate, for your

own project.



1.0 Business Summary

1.1 Project Title

1.2 Project Team Members

1.3 Business Objectives (VoE)

1.3.1 Objectives

1.3.2 Success Metrics

1.3.3 Future Growth

1.4 Business Models

1.4.1 Operations Model

1.4.2 Transaction Model

2.0 Market Analysis

2.1 Industry Analysis (VoI)

2.1.1 Competitive Landscape

2.1.2 Comparative Analysis

2.1.3 Best Practices

2.2 Market Segmentation (“S”)

2.3 Target Market Demographics (“T”)

2.4 Customer Needs (VoC)

3.0 Marketing Strategy

3.1 Value Proposition

3.2 Positioning Strategy (e.g., best value, innovator, customer service)

3.4 Market Entrance Strategy

4.0 Project Plan

4.1 Milestones

5.0 Design Plan

5.1 Style Guide

5.1.1 Site View / Wireframe (Features)

5.1.2 Page View(s) / User Interface Design

5.1.3 Navigation Design

5.1.4 Visual Design

5.1.5 Editorial Style

5.2 Technical Specifications

5.2.1 User Platform Requirements

5.2.2 Developer Platform Requirements

6.0 Test Plan

6.1 Consumer Testing

6.1.1 Design / Interface Testing

6.1.2 Navigation Testing

6.1.3 Usability Testing

6.2 Business Testing

6.2.1 Content Checking

6.2.2 Functionality Testing

6.2.3 Browser / Os Compatibility Testing

7.0 Marketing Plan

7.1 Website Marketing Strategy

7.1.1 Positioning

7.1.2 Threats to Substitution

7.2 Online Sales Strategy

7.3 Channel Management

7.4 Brand Management

7.5 Customer Relationship Management