WEB SITES FOR CONTEMPORARY STRATEGIC
MARKETING 2nd EDITION
1. Sites for Chapters 1-8, 10 & 11
www.upmystreet.com
www.caci.co.uk
www.lidl.co.uk
www.tchibo.com
www.tkmaxx.co.uk
www.cips.org.uk
www.impgroup.org
www.cic.org.uk
www.ciria.org.uk
www.hm-treasury.gov.uk
www.nrs.co.uk
www.cim.co.uk
www.marketingpower.com
www.cia.gov
www.boeing.com
www.wto.org
www.heineken.com
www.forbes.com
www.saatchi.co.uk
www.starbucks.co.uk
www.airbus.com
www.prsgroup.com
www.Aon.com
www.ft.com
www.bbc.co.uk
2. Sites for Chapter 9
Successful e-marketing websites
Auctions Financial services Books/CDs
eBay Egg Amazon
http://www.ebay.co.uk http://www.egg.com http://www.amazon.com
Computing hardware Computing software Education/Scholarship
Dell Tucows e-Lab
http://www.dell.com http://www.tucows.com http://elab2.ogsm.vanderbilt.edu
Music Flowers Gaming
Napster FTD Sony
http://www.napster.com http://www.ftd.com http://www.sony.com
Groceries Investing Online publications
Tesco Direct Schwabb Ziff-Davis
http://www.tesco.co.uk http://www.schwabb.com http://www.ziffdavis.com
Travel
easyJet
http://www.easyjet.com
Useful sources of e-consumer psychographic data
CommerceNet Research Center eMarketer http://www.emarketer.com/
http://www.commerce.net/research/stats/
InternetTrack http://www.zdnet.com Nielsenmedia http://www.nielsenmedia.com/
NOP Research Group SRI Consulting http://www.sric-
http://www.gfknop.co.uk bi.com/vals/presurvey.shtml
The Internet Index The World Factbook
http://www.openmarket.com http://www.odci.gov/cia/publications/factbook/index.html
Web Marketing Information Center Yahoo! Internet Statistics and
http://www.wilsonweb.com http://dir.yahoo.com/Computers_and_Internet/Internet/
Demographics hierarchy
Statistics_and_Demographics/
Other websites
www.utubevideoclip.com
www.myspace.com
www.nocards.org
www.spychips.com
3. Sites for Case studies
www.bt.com
www.att.com – major American telecommunications operator
www.cw.com – Cable and Wireless
www.mci.com – major American telecommunications operator
www.ofcom.org.uk
www.accenture.com
www.bt.com
www.cisco.com
www.csc.com
www.hp.com
www.intel.com
www.microsoft.com
www.nortel.com
www.benjerry.com – Ben & Jerry’s site
www.mars.com – Mars Inc.
www.nestle.com – Nestlé SA
www.unilever.com – Unilever plc
www.london2012.com
www.olympic.org
www.abbey.co.uk – Abbey
www.cml.org.uk – Council of Mortgage Lenders
www.gsk.com – GlaxoSmithKline site
www.msf.org – Médecins Sans Frontières, international charity
www.oxfam.org – Oxfam, international charity
www.phrma.org – industry association site for pharmaceutical manufacturers
www.ups.com
Financial Times – www.ft.com
The Guardian – www.guardian.com
Hollinger International Incorporated – www.hollinger.com
News Corporation – www.newscorp.com
OFT (The Office of Fair Trading) – www.oft.gov.uk
The Sun – www.the-sun.co.uk
The Times – www.the-times.co.uk
www.jacobscreek.com.au – Jacob’s Creek site
www.winetitles.com.au – Australian Wine Online
www.ford.com – Ford site
www.gm.com – General Motors site
www.toyota.co.uk – Toyota site
www.nissan.co.uk – Nissan site
www.mini.co.uk – BMW (Mini) site
www.cardiff.ac.uk/carbs/research/cair/research.html
www.smmt.co.uk – The Society of Motor Manufacturers and Traders
www.british-airways.com – British Airways site
www.easyjet.com – easyJet site
www.qantas.com – Qantas site
www.ryanair.com – Ryanair site
www.accorhotels.com – Accor Hotels site
http://hiltonworldwide.hilton.com– Hilton Hotels site
www.rezidor.com – The Rezidor Hotel Group site
www.rezidorparkinn.com – Park Inn site
www.afta.com.au – Australian Federation of Travel Agents
www.atec.net.au – Australian Tourism Export Council
www.industry.gov.au – Australian government site with tourism resources
www.isr.gov.au – Department of Industry, Science and Resources
www.ecotourism.org.au – Ecotourism Association of Australia
www.pata.org – Pacific Asia Travel Association
www.ttf.org.au – Tourism Task Force (of Australia)
www.coca-cola.com