HDTV
Market situation in Germany
Dietrich WESTERKAMP, Thomson
Chairman of German HDTV Working Group
Programs available in Germany
Football World-cup 2006 was the trigger Free-to-air broadcasters Pro7 und Sat1 started on 26.10.2005 HDTV simulcast
Some HDTV blockbusters mostly converted from SDTV
Premiere officially started 3.12.2005
3 channels (movies, sports, documentaries) Offer reduced to two channels
Annixe HD as free-to-air HD channel Pro7 and Sat1 ceased their offer April 2008 for commercial reasons ARTE goes on air July 1, 2008 Cable and IPTV operators feed Premiere into their networks
2 HD Masters 2008, London, June 24, 2008
Public Service Broadcasters‘ HDTV Roadmap
ARD and ZDF emphasize the improvement of image quality
Within the existing SDTV offers first >Increased bitrates by transponder changes HDTV only as a second step
ARD offered showcases
At IFA 2005 >720p/50 signal revealed interoperability problems Easter 2008 >No technical problems reported >Very positive feedback
3
HD Masters 2008, London, June 24, 2008
HDTV – Status & Roadmap of German Public Service Broadcasters
The HDTV Roadmap of ARD & ZDF
Events
Easter 21.03.-24.03.2008
IFA Berlin 29.08.-03.09.2008 Christmas 20.12.08-01.01.09
Eckhard Matzel – Technical Innovation Office
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HDTV – Status & Roadmap of German Public Service Broadcasters
The HDTV Roadmap of ARD & ZDF
Events
Athletics World Championship 15.08.-23.08.2009 IFA Berlin 26.08.-31.08.2009 Christmas 19.12.-28.02.2009
Eckhard Matzel – Technical Innovation Office
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HDTV – Status & Roadmap of German Public Service Broadcasters
The HDTV Roadmap of ARD & ZDF
Events
Olympic Winter Games Vancouver 12.02.-28.02.2010
Football World Championship 11.06.-11.07.2010
Switch-off of analogue transponder & first ARD HD transponder
*
Switch-off of analogue transponder & first ARD HD transponder
*
* No date decided yet
Eckhard Matzel – Technical Innovation Office
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HDTV in consumers homes
HDready flat panel displays flood the German market
Average screen diagonal growing
Premiere payTV STB from 3 vendors
130 k subscriptions by May 2008
Wide variety of FTA set-top boxes
Some with PVR functionality
250 k STB by February 2008 (GfK) iDTVs are reaching the market
Push expected for IFA 2008
7 HD Masters 2008, London, June 24, 2008
GfK Retail and Technology
Steht HD 2008 vor dem Durchbruch?
March 10th, 2008
Consumer Electronics
Verkauf Umsatz % 2004 - 2007
2004
Deutschland Panelmarkt
8
2005
2006
2007
10,5 20 32,8
HD Ready 26%
4,6
HD Ready 69,1%
HD Ready 87,1%
CRT-TV LCD-/PDP-TV/Rear VCR DVD-PLAYER/REC. SET-TOP-BOXES CAMCORDER HIFI Seperates AUDIO HOME SYS. Portable Audio
HD Ready 4,3%
30,7
48,8
57,8
14,6
13,4 7,4 6,9 5,3 8,6 8,9
12,2 6,5 6 4,4 6,8 12,3 9,9 5,1 5 3,8 5,8 10,6 8,1 5,2 4,2
3,5
5,7 10,6
Summary
HDTV consumer equipment reaching households in Germany PayTV offers running smoothly Free-to-air programming offers lagging behind ARD HDTV showcases revealed some interoperability problems EBU and EICTA are jointly working on harmonizing European HDTV requirements and receiver specifications
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HD Masters 2008, London, June 24, 2008
Thank you very much for your attention dietrich.westerkamp@thomson.net
10 HD Masters 2008, London, June 24, 2008