International USA, Inc.
Becoming a New McCormick or Landini Dealer
Adding exceptional value to your business
WWW.MCCORMICKUSA.COM
International USA, Inc.
A Commitment To Our Dealers
A Word from Our CEO, Doug Rehor
Dear Sir or Madam:
We are very appreciative of you taking the time to consider McCormick USA as a potential
business partner. We realize that you have many choices, and you certainly don’t have a
shortage of equipment makers looking to become part of your business.
You likely know of our brands, know something about our history, and perhaps have even
formed an opinion. But I ask you to think of us from a fresh perspective, because we are
transforming into something unique in the industry. Let me explain.
Most manufacturers think that it is their products that make the difference in this business. But in reality,
the true differentiator is service, not the equipment itself. Good dealers understand this, and so do their
customers. The best dealers can be successful selling and servicing anyone’s brand because it is the dealership that people buy
equipment from, not the manufacturer. Agree?
At McCormick USA, we think that if we take care of our dealers – our customers – in the same way that good dealers take care of
their customers, those same good dealers will buy our tractors. So, our plan is very simple: attract and keep the best dealers by
knowing what they need from us and making sure they continually get it. That’s it. This business really isn’t any more
complicated.
In the following pages you will see a company that is creating something special. We intend to have a significant presence in
markets throughout this great country through continual focus on understanding and meeting the needs of our dealers.
We do not aspire to be the biggest tractor company in the U.S. Rather, we aspire to be the best in the eyes of our dealers, and
the company that becomes identified by the quality of services to complement our great equipment brands.
And by the way, we make great tractors and offer great implements and attachments too!
Best Regards,
Doug Rehor
CEO
INSIDE
Section 1: Company and Brand History 1-3
Section 2: Our Products 4 - 18
Section 3: Sales and Marketing 19 - 26
Section 4: Parts and Service Support 27 - 30
Section 5: Ease of Doing Business with McCormick 31 - 32
Section 6: Becoming a McCormick Dealer 33 - 34
Section 8: McCormick USA at a Glance 35
International USA, Inc.
WWW.MCCORMICKUSA.COM
History of the McCormick Brand
In 1831, a man named Cyrus McCormick reinvented agriculture in America. His
innovation, leadership and smart business sense ultimately helped agriculture’s
earliest manufacturing pioneers create International Harvester – one of America’s
most renowned agricultural companies.
McCormick’s proud history is a tribute to over 100 years of International
Harvester and the role McCormick played in its formation, its evolution, and
ultimately the rebirth of the McCormick tractor a century later.
In the early 1800’s, the United States was very much an agricultural country.
Nine out of 10 people were employed in labor intensive farming. Good farmers
were lucky to harvest two acres in a single day.
Things changed in 1831. At age 22, Cyrus McCormick took over the design of
his father’s unsuccessful reaper. Within six weeks, Cyrus redesigned, built,
tested and remodeled the reaper. This redesign was subsequently patented
and increased production six-fold.
By 1849, less than 15 years later, production of the reaper moved from
Walnut Grove, VA to a three story building in Chicago, IL, employing over
120 people. Production continued to grow, and in 1871 McCormick was
manufacturing more than 10,000 units annually. It was at this same time
that the unfortunate “Great Chicago Fire” destroyed the works of the
McCormick Reaper. Amazingly the building was rebuilt and production
resumed within one year.
Upon the death of Cyrus McCormick in 1884, the McCormick brand had
an impressive 50% market share in harvesting implements.
Cyrus McCormick Jr. followed in his father’s footsteps and in 1902
formed the International Harvester Company with several leading
equipment manufacturers including Champion, Deering, Milwaukee,
and Plano. The partnership gave the new company 95% market share
in harvesting implements.
1
History of the McCormick Brand
In 1924, production of the McCormick Farmall tractor began; it is still considered to be the
tractor that industrialized the United States. Farmall tractors were painted red for safety
reasons, replacing the familiar gray color. This marked the beginning of “Big Red”. Other
impressive tractors introduced during that time included the McCormick-Deering 10-20
tractor.
Production of the tractors was moved to new plant facilities in Doncaster, Yorkshire, England
in the 1940’s, stopping only for one year, in 1945, to produce ammunition during World War II.
This location continued to produce tractors throughout the 50’s, 60’s, 70’s. In 1985, the
International Harvester Farm Equipment Division was purchased by J.I. Case Company; all
products were rebranded as Case International. In 2000, the Doncaster plant was purchased by
ARGO SpA of Italy, from Case Corporation and became the global headquarters for McCormick
Tractors International LTD.
With this transaction, the ARGO Group became the fourth largest tractor manufacturer in the
world. In 2001, through an alliance with Vermeer Manufacturing Co., the first modern United States
McCormick tractors were introduced in Pella, IA. By 2006, ARGO relocated to Norcross, GA and
merged McCormick USA and its sister brand, Landini, to create one company with two very
successful brands .
By 2004, over 35 tractor models ranging from 37 HP to 280 HP were available to dealers
nationwide. In 2008, McCormick USA introduced the latest versions of the CX, MC and MC Power6
models. McCormick also moved from its Norcross location to the current location in Duluth, GA in
2009. This move was made to accommodate additional space required for assembly and future growth.
As part of the expansion, the company consolidated the Kiel, Wisconsin and Baltimore, Maryland
operations into the new facility to handle light assembly of the tractors.
Today, McCormick USA and its employees continue the same traditions of quality and innovation that
have been synonymous with McCormick for over 180 years.
International USA, Inc.
2
History of ARGO Tractors
With a rich family history in the agricultural industry, Valerio and Pierangelo Morra established ARGO SpA in 1988 to combine several
businesses into one company. This decision allowed for the businesses to be more efficiently and strategically managed. In the same
year, ARGO SpA purchased Fort of Luzzara, a manufacturer of agricultural machines.
Between 1988 and 2000, ARGO SpA purchased additional manufacturers of low powered specialized tractors, combine harvesters and
big balers. Because of its specialty in the medium power bracket with 35-230 HP tractors used in vineyards and orchards, Valpadana
and Landini were two key additions to the agricultural portfolio.
In 2001, as part of its strategic international development, ARGO SpA purchased the widely recognized and historic McCormick brand.
This purchase included plants in England and France where tractors and transmissions were manufactured.
The following years gave way to tactical efforts and focus on agricultural tractors, specifically, the merger of Landini, McCormick and
Valpadana with ARGO Tractors SpA in 2007. Since the unity of the three brands, ARGO SpA has been able to take advantage of
technological and business synergies. This has resulted in a complementary range of technologically advanced tractors that meet the
diverse agricultural needs of customers throughout the world.
3
Agricultural and Utility Tractors
TTX Series (HP Range: 180 - 213)
The McCormick TTX Series brings to the market a generation of
quality-built, performance-driven tractors, ideally suited to demanding large-
scale farming and custom applications. The TTX is equipped with a McCormick
BetaPower 24-valve, 6-cylinder turbocharged engine. These engines feature a
high-pressure electronic Common Rail and Power Management system providing
extra power as needed for PTO work. The innovative XtraSpeed powershift
transmission offers eight progressive speeds in each of four ranges –
resulting in a total of 32 forward and 24 reverse speeds. The powerful hitch and the
new high-visibility cab are just some of the new innovative features of this range.
Model Engine HP PTO HP
TTX190 180 173
TTX210 198 187
TTX230 213 198
XTX Series (HP Range: 145 - 162)
The XTX series is equipped with an all-round comfortable four-post cab
and sloped hood reflecting the family feeling of McCormick’s larger TTX
tractor. BetaPower engines utilize a mechanical fuel injection system
delivering a maximum power of up to 162 HP. Units are equipped with
turbocharger and air-to-air intercooler maximizing power outputs and
ensuring enhanced efficiency with decreased fuel consumption, while
complying with standards. The XTX is the ideal tractor for long days in
the field for row crops. These 134 to 147 PTO HP tractors are loaded with
features to make the customer’s job easier and work more efficient.
Model Engine HP PTO HP
XTX145 145 134
XTX165 162 147
4
Agricultural and Utility Tractors
MTX Series (HP Range: 117 - 141)
The MTX Series features a 6-cylinder turbocharged diesel engine that is ISO mounted
on a full cast-steel frame to prolong engine life and reduce noise levels. A full
powershuttle transmission provides for directional changes without clutching. A
simple fingertip forward/neutral/reverse control conveniently mounted to the left
side of the steering column simplifies baler and loader work. The highly responsive
load-sensing hydraulic system constantly monitors hydraulic demand and adjusts
flow and pressure output to reduce fuel consumption. A full 4-speed powershift in
each of the four ranges enables easy, on-the-go speed changes.
Model Engine HP PTO HP
MTX120 117 100
MTX135 133 114
MTX150 141 117
X60 Series (HP Range: 92 - 112)
Developed as an evolution of the McCormick CX range, the new X60 Series is
designed to be even more powerful and reliable than its predecessor. This new
tractor range provides the ideal choice for both light tasks and heavy-duty
open-field applications. Major innovations include an Xtrashift transmission that
combines a 12-speed gearbox (Speed Four) with a hydraulic ThreeShift option which
triples the available gears under load. With the hydraulic powershuttle, this
configuration provides 36 forward and 12 reverse speeds. Customers can take
control in total comfort with leading class luxury and panoramic vision from the new
stylish and ergonomically-designed deluxe cab.
Model Engine HP PTO HP
X60.20 92 83
X60.30 102 92
X60.40 110 99
X60.50 112 (121 w/boosts) 100 (109 w/boosts)
5
Agricultural and Utility Tractors
T-Max Series (HP Range: 83 - 110)
T-Max Series utility tractors are designed to meet the needs of material-
handling and general farming operations. The T-Max was designed with
flexibility in mind. This tractor line has the power and flexibility to adapt to
numerous tasks on the farm, such as light tillage, baling hay and loader work
with a choice of three transmission options.
Model Engine HP PTO HP
T-Max 90 83 71
T-Max 100 93 79
T-Max 110 102 87
T-Max 115 110 95
International USA, Inc.
6
Agricultural and Utility Tractors
F Series (HP Range: 83 - 102)
The F Series is designed for orchard and vineyard applications including low
clearance and specialty wheelbase options, as well as deluxe cab or ROPS
configurations. All models are powered by Perkins 4-cylinder engines. The
F Series features a smooth, simple speed shuttle transmission with available
creep and under-drive options to provide maximum performance in specialty
applications.
Model Engine HP PTO HP
F90 F/GE/XL 83 77
F100 F/GE/XL 93 86
F105 F/GE/XL 99 82
F110 F/GE/XL 102 96
7
McCormick Ag Loaders
The McCormick L100 Series tractor loaders
feature frames designed to handle torsion
and bending rigidity, matching today’s higher
horsepower tractors, for improved visibility
and a cleaner appearance.
The loader line features eight models,
including non-self-leveling and self-leveling
models especially designed for the McCormick
line of Ag tractors.
These heavy-duty loaders have been
developed with livestock and acreage owners
in mind to tackle any material-handling job on
the farm, and can be outfitted with a broad
McCormick Ag & Utility Loaders range of quality attachments.
Model L130 L140 L160 L135 L145 L155 L165 L175
TMAX 90 • •
TMAX 100 • •
TMAX 110 • •
TMAX 115 • •
CX 90 • • • •
CX 100 • •
CX 110 • •
MTX 120 • • •
MTX 135 • • •
MTX 145 • • • International USA, Inc.
XTX 145 • • •
XTX 165 • • •
TTX 190 •
TTX 210 •
TTX 230 •
8
Compact and Utility Tractors
X-10 Series (HP Range: 22 - 91)
McCormick offers the new X10 series for those in need of a
smaller, yet dependable tractor. The compact tractors come
with a range of engines, providing rugged dependability and
operating with the best noise reduction technology on the
market. Some of the features found on a McCormick tractor
are hydrostatic or mechanical transmission, mechanical hitch
control for durability, and ergonomic design for ease of use.
Several attachments can be used, including front loaders,
backhoes, mowers, rotary cutters, box blades and
landscaping rakes.
McCormick compact tractors are used for many applications
including landscaping, rural lifestyle, hunting, dairy farming
and snow removal. The tractor’s durability and dependability
allows owners to put their tractors to use in a variety of
situations. With so many options, the McCormick Compact
Model Engine HP PTO HP Transmission Tractor is one of the best choices on the market.
X10.25H 22 17 Hydrostatic
X10.30H 28 21 Hydrostatic
X10.35M 34 28 Mechanical
X10.35H 34 27 Hydrostatic
X10.40M 41 34 Mechanical
X10.40H 41 33 Hydrostatic
X10.40H Cab 41 33 Hydrostatic
X10.50M 49 42 Mechanical
X10.50H 49 38 Hydrostatic
X10.50H Cab 49 38 Hydrostatic
X10.55M 54 45 Mechanical
X10.55M Cab 54 45 Mechanical
X10.75M Cab 74 58 Mechanical
X10.90M Cab 91 78 Mechanical Versatility. Reliability. Durability.
9
9
X10 Series Tractors
X10.25H X10.30H 2
X10.35H,M
Engine HP: 22 Engine HP: 28 Hydrostatic/Mechanical
PTO HP: 17 PTO HP: 21 Engine HP: 34
Transmission: Hydrostatic Transmission: Hydrostatic PTO HP: 27/28
(2 Range) (3 Range) Transmission: Hydrostatic
(3 Range), Mechanical (8F x 8R
w/ Synchro Shuttle)
X10.25H, X10.30H, X10.35H, M
The X10.25 and X10.35 models are especially designed to perform light farm tasks as well as lawn and landscape maintenance jobs,
municipal applications and food plots for hunting. They are powered by 3-cylinder, water-cooled diesel engines delivering 22, 28, and 34
HP, respectively. The X10.35 is available in both hydrostatic and mechanical transmissions.
10
Compact and Utility Equipment
X10.40H, M X10.50H, M X10.55M
Hydrostatic/Mechanical Hydrostatic/Mechanical Engine HP: 54
Engine HP: 41 Engine HP: 49 PTO HP: 45
PTO HP: 33/34 PTO HP: 38/42 Transmission: Mechanical
Transmission: Hydrostatic Transmission: Hydrostatic 12F x 12R with Synchro Shuttle
(3 Range), Mechanical (3 Range), Mechanical
(12F x 12R w/ Synchro Shuttle) (12F x 12R w/ Synchro Shuttle)
X10.40M, H, Cab, and X10.50M, H, Cab X10.55M
The X10.40 and X10.50 Series Tractors are designed to combine high performance, Available with either ROPS or cab, the
versatility and comfort in a compact footprint. Both models are available in ROPS or cab X10.55 Series Tractor offers a
with either a mechanical or hydrostatic transmission providing reliable performance in comfortable and ergonomic driving
any situation. The synchro-shuttle lever, integrated into the steering column, has a neutral position. The stylish, sloping engine
feature for ease of operation between vineyard and orchard rows or inside greenhouses. hood design and the rounded fender
These tractors are perfect for landscaping, small farm jobs and hunting. shape make for outstanding all-round
11 visibility and excellent maneuverability.
Compact and Utility Equipment
X10.75 X10.90
Engine HP: 74 Engine HP: 91
PTO HP: 58 PTO HP: 78
Transmission: Mechanical Transmission: Mechanical
12F x 12R with Synchro Shuttle 16F x 16R with Synchro Shuttle
X10.75 and X10.90
The X10.75 and X10.90 utility tractors have been designed for high
performance and long-term reliability. They feature all of the
technical characteristics expected from a traditional tractor. They
are comfortable to operate and have good all-around visibility.
The cab features heating, air conditioning, radio, sunroof, four
field lights and a roof hatch. A mechanical suspension seat adds
further comfort to these high-performance utility tractors. 12
International USA, Inc.
McCormick by Woods
McCormick USA and Woods Equipment Company have formed a strategic
partnership. This alliance covers a full line of agricultural and landscaping
equipment, including cutters, finish and zero-turn mowers, front-end loaders,
backhoes, snow blowers, and assorted scrapers, discs, rakes, posthole diggers,
stump grinders and blades.
Woods Equipment Company, headquartered in Oregon, Illinois, is a leading
full line manufacturer of high quality attachments and implements. With a reputa-
tion for durability and reliability, Woods’ products are tested in rigorous real-life
conditions and manufactured to American Welding Society standards.
“Being able to offer quality Woods products in red with the McCormick brand will
truly strengthen our full offering of compact, utility and Ag tractors. Now our
customers can get a single brand solution for their tractor and attachment needs.”
– Doug Rehor, CEO, McCormick International USA
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McCormick by Woods X10 Compact Backhoes and Loaders
Compact Loaders
McCormick by Woods loaders provide users with
the ability to complete virtually every rugged job
faced, while delivering years of worry-free service.
Loader mounts utilize the structural integrity
inherent to the tractors for which they are
designed and feature a center-point attachment
(for most models), reducing obstructions and
providing a cleaner, more integrated look. A
wrenchless, two pin mount design allows for quick
attaching and detaching of the loader boom from
the tractor. Simply set the bucket on the ground,
roll to release pressure on attachment pins, and set
the loader stand. Pull the attachment pins by hand,
Backhoes detach hydraulics and drive out. It’s that simple!
Model BH10.72 BH10.84 BH10.96 BH10.108
• • Loaders
•
X10.25
•
X10.30
•
X10.35
•
X10.40
Model L10.84 L10.96 L10.102 L10.108 L10.114 L10.126 L10.132
• •
X10.50
X10.55
•
• •
X10.25
• •
X10.30
Compact Backhoes
• •
X10.35
•
X10.40
McCormick by Woods backhoes for compact tractors combine an X10.50
•
excavator-styled curved boom, a construction grade bucket, and X10.55
• •
Woods’ easy on/off mounting system. These powerful diggers are
• •
•
X10.75
simple to service and require no tools to attach or detach the
• • • • • •
X10.90
equipment.
• • • • •
Bale Spear
• • • • • •
Bolt-On Cutting Edges
From yards and gardens, to pastures and farms, we have backhoes
• •
specifically engineered for tight and hard-to-reach places. The strong Manure Fork & Grapple
• • • • •
curved boom reaches over objects and further under sidewalks and Pallet Forks
obstacles than does a straight boom. And these loaders can just as Quick Attach Bucket
easily excavate a pond for a rock garden, or dig a hole for planting
trees. 14
McCormick by Woods Landscaping Equipment
McCormick carries a full line of Woods
Landscaping equipment. Whatever the
season, McCormick has the attachment
for that.
• Box Scrapers
• Chippers/Shredders
• Disc Harrows
• Grading Scrapers Single & Multi Spindle Rotary Cutters Flex Wing Rotary Cutters
• Landscape Rakes
• Pluggers/Core Aerators McCormick by Woods Rotary Cutters
• Posthole Diggers/Augers/Accessories
• Power Rakes McCormick by Woods cutters are versatile, rugged and built to handle a host
• Pulverizers of applications. Solid performers, these cutters meet the individual challenges,
• Quick Hitches whether it is simply mowing grass or cutting brush, up to 4” in diameter. No
• Rear Grading Blades longer do users have to buy more cutter than they need.
• Snow Blowers
• Stump Grinders McCormick by Woods cutters come in a variety of models both single and multi
• Tillers spindle, as well as Flex Wing cutters with single or dual wing control.
15
16
For the customers who have specialty applications around the vineyards and
orchards, the Landini tractors represent the very best in narrow, low clearance
and high productivity tractors. Landini models from 48 to 102 HP fit well with a
wide range of general agriculture and utility uses.
Mistral Series Rex Series Powerfarm Series
48 - 54 HP 82 - 102 HP 82 - 102 HP
Model Engine HP PTO HP Model Engine HP PTO HP Model Engine HP PTO HP
Mistral 50 48 43 Rex 90 82 70 Powerfarm 90 82 71
Mistral 55 54 51 Rex 100 93 78 Powerfarm 100 93 79
Rex 110 102 86 Powerfarm 110 102 87
The Mistral, compact in size, combined with
versatility, agility, and power, is unique in its
class. The Landini Mistral is easily driven and The Rex features are leading in the sector The Powerfarm is an all-round tractor of
handled. It’s perfect for gardening, green of orchard and vineyard specialty machines. simple and modern concept. Combining
areas, municipal ground care and tight It has been specially designed to maneuver excellent performance, outstanding ergo-
spaces, such as vineyards, orchards, and a variety of orchard and vineyard growing nomics, optimum functionality and rugged
greenhouses. The Mistral is an all-purpose practices. The basic transmission, combined design, the Powerfarm provides maximum
tractor and is available in both ROPS and with a variety of transaxle, front and rear reliability and durability. The series’ 3-cyl-
Cab. axle solutions, and different wheelbase and inder and 4-cylinder natural-aspirated and
track dimensions, enables this tractor to be turbo engines offer high torque backup,
used in a variety of applications. outstanding fuel efficiency, low-noise and
reduced emissions.
17
Trekker Crawler Standard Series (93 - 99 HP)
Crawler tractors are specialized machines
Model Engine HP PTO HP designed to work on rough grounds, steep
inclines and sandy or stony soils. The
Trekker C100 93 86
Trekker Standard Series offers performance,
Trekker C105 99 91 ergonomic, functionality and design features
that make this range of crawler tractors ideal
for arable land work. Low center of gravity,
high tractive capacity and reduced soil
compaction make this crawler tractor ideal for
working on steep inclines in complete safety.
Trekker Crawler F&M Series (82 - 99 HP)
The F & M tractors are specialized crawler
Model Engine HP PTO HP tractors offering enhanced features in terms of
Trekker CF100 93 86 performance, ergonomic, functionality and
design. Featuring rounded hood, rear side
Trekker CF105 99 91
valances, foldable two-post ROPS and 12 inch
Trekker CM90 82 77 track shoes giving a total tractor width of 55.5
Trekker CM100 93 91 inches, the Trekker F Series is ideal for use in
limited spaces like vineyards and orchards.
18
Application-Based Marketing
McCormick has identified eight discrete markets in which the McCormick and Landini
brand tractors are used. Application-based marketing helps dealers advertise to
specific consumers. Whatever their need, We have a tractor for that.
Consumer Market Examples:
DAIRY FARMING
You need a tractor that can handle all of the “dirty” work to clean the barn.
You need a tractor that is versatile to move hay around the pasture to feed
the dairy cows. We have a tractor for that.
HAY & FORAGE
Baling hay is hard work and you need a tractor with horsepower that can
handle the load without sacrificing maneuverability. You need versatility and
attachments that are easy to change. We have a tractor for that.
Whatever the need...We have a tractor for that.
19
ROW CROP RURAL LIFESTYLE
You need a powerful tractor to We know there are a lot of projects
work the fields. Traction and power around the home. From hauling feed to
to haul any agricultural machinery animals, mowing the fields, or doing odd
is needed. We have a tractor for jobs, you need a tractor that can you can
that. depend on. We have a tractor for that.
ORCHARDS & VINEYARDS
We know that you want your food We know tree limbs hang low and the
plot to produce the next trophy tree and fruit rows get narrow. We
buck. You need a tractor that can know you need a tractor that fits in
help prepare as well as maintain the those tight places, but can still get the
land. We have a tractor for that. job done. We have a tractor for that.
LANDSCAPING SPECIALTY TRACTORS
Hauling mulch and stone, preparing Looking for the perfect fit for orchards
the soil and creating a beautiful or vineyards? The Landini tractors
finish requires a machine that is represent the very best in narrow, low
versatile and easy to operate. We clearance and high productivity tractors.
have a tractor for that. We have a tractor for that.
McCormick is a tractor solutions company.
20
Co-Op Made Easy
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to help our dealers with their retail sales of McCormick and Landini
tractor equipment, parts and service.
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McCormick will help with direct mail, newspaper, cable TV, network TV, radio, business
cards, brochures, newsletters and more!
21
Simple and Effective
McCormick has teamed with Calypso Media Group, a full-service advertising
agency specializing in turnkey co-op advertising plans and marketing
materials.
What you get:
• Dedicated account representative assigned to handle the dealership’s
marketing and advertising needs
• Access to a full creative department to develop marketing material at no
additional cost
• Media buying power through Calypso’s established media relationships
• A team to develop and plan a full year marketing strategy
• A marketing partner that understands the outdoor power equipment industry
Calypso’s no-lose policy:
“We only take on clients if we can help them buy at a less expensive rate than they are
currently purchasing, or deliver more advertising for the same budget, or both.
McCormick dealers will not pay a penny more to use Calypso’s services.”
www.calypsoadvertising.com
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McCormick Advertising Resource Center is a one-stop shop for
all of your marketing needs.
Advertising
Resource Center
Get Access to:
• Ad Slicks
• Logos
• Images
• Radio Commercials
• TV Commercials
• Direct Mail
• Posters
• Banners
• Apparel
• Current Promotions
• AND MUCH MORE!
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The McCormick Advertising Resource Center (MARC) is set-up with the dealer in mind. It contains
available print, radio, and TV material with which dealers may work with their Calypso representative
to create, customize, proof, and order ad material.
1. Login to the Resource Center Site
Each McCormick dealer can register their own acount to access the “Resource Center” site.
2. Browse Available Marketing Materials and Advertisements
View current and pre-approved McCormick print, radio, TV, direct mail advertisements, images
and much more.
3. Choose and Order Online
Customers can select the marketing material and place their order with a Calypso representative or
through the online ordering system.
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McCormick Website - www.mccormickusa.com
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Easy to use dealer locator
Industry marketing categories
Current offers and promotions
McCormick by Woods
attachments and implements
Learn more about each McCormick
or Landini tractor series and the
vertical marketing category
Scroll down to learn details about
each tractor model including
features, specs, loader information
and product brochures
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In order for dealers to meet the demands of retail customers,
McCormick USA understands that we must provide outstanding
parts and service support to our dealer partners. The following
sections provide an overview of our Parts and Service Operations.
Parts & Service
Parts Warehouse Operations
Over 50% of our 120,000 square foot building in Duluth, GA is dedicated
to stocking replacement parts to meet the needs of dealers and
customers. The parts warehouse is fully stocked to assure a high fill rate
which is measured against dealer requested ship dates. McCormick USA’s
warehouse is backed up by parts depots in Europe and major vendors in
Asia. Parts can be received from each of these locations in three business
days or less.
Flexibility with Shipping Options
Because parts orders must meet the demands of retail customers, Parts
Managers have the option of placing orders as: emergency - shipped same
day, daily - shipped next day, or as stock - shipped ground with free freight.
Additionally, we offer direct ship options, should the need be critical.
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Partnership to Support Business Growth
In order for dealers to best manage expenses and inventory levels, McCormick offers a
Pre-Season sale. Typically occuring in the fall, Parts Managers may place additionally-discounted orders
with delivery scheduled in time for maintenance season. To further increase dealer profitability, we
regularly offer parts pricing promotions.
Parts Ordering Process
Cyrus Parts On-line, McCormick’s parts ordering system, is easily accessed from Dealer Portal. Parts Man-
agers are provided the flexibility to order parts in three convenient ways: add parts to a
shopping cart, import an order from an Excel spreadsheet, or type in part numbers to place the
order. Cyrus Parts On-line allows Parts Managers to view the status of their orders. The stock status of our
parts warehouses in Europe can also be viewed if the warehouse in Duluth is unable to fulfill the order
immediately.
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Parts and Service Support
Upon confirmation of the partnership, McCormick will schedule an on-site visit to ensure familiarity with
Parts and Service Operations. Our Service Representative will “walk through” many topics, such as the parts
ordering process, warranty claim submission, and the multitude of ways in which we can support the needs
of the partner.
Service
Technical Service Support Specialists are assigned to each of the districts throughout the United States.
Our goal is to assist dealer technicians in resolving technical issues effectively and efficiently. When
necessary, a Technical Service Support Specialist will make an on-site visit to work on specific issues.
Dealer Support Center
Utilizing a toll-free number, dealers may contact McCormick’s support
center for any number of reasons. Technology facilitates the
management of calls through recognition of phone numbers and
subsequent routing to an assigned representative.
Ask Cyrus
Cyrus is a means for communication between dealers and McCormick.
Ask Cyrus offers a case management capability which allows dealers to
submit questions, comments and issues electronically. As part of the
Ask Cyrus case development, dealers have the opportunity to indicate a
priority level (critical, high, medium, low), which drives escalation rules.
International USA, Inc.
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On-line, Rapid Warranty Processing and Payment
Prior to performing any repairs, dealers have listings of flat rates allowable for warranty reimbursement.
Service Specialists are readily available to provide technical information and tips to fit the repairs within these
allowances.
Warranty Administrators utilize Xchange to submit and track warranty claims. Our commitment to dealers
is to process all claims within 14 days or less with immediate payment for approved claims. McCormick pays
dealers first and recovers from OEMs afterward.
Training
McCormick offers instructor-led technical training in strategic locations, including headquarters in Duluth,
GA, where we enjoy the opportunity to acquaint dealer employees with operations. For short topics, such as
updates to systems, we offer web meetings and other on-line media delivery for each dealer’s
convenience. Dealers may also access Cyrus at any time to obtain training guides offering instructions
on various topics.
Extended Service Plans
To support customer satisfaction efforts, McCormick has partnered with EPG, a major provider of extended
service plans (ESPs) to the Ag Industry. Not only does an extended service plan offer peace of mind to the
customer, it encourages customer loyalty and becomes a dealer revenue enhancement through commissions
on sales. ESPs for both new and used tractors for full machine and powertrain may be purchased using
floor-plan financing.
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Ease of Doing Business with McCormick
Introducing “Cyrus,” our simple,
online dealer assistance system
Dealers continually mention responsiveness as one of the
most important measures as to how well they are supported
by their equipment partners. In recognition of this, we
developed Cyrus, an online dealer assistance system which
is named in honor of our founder, Cyrus McCormick.
With “Ask Cyrus,” dealers can simply tell us what we can do
to help with any area of the business: sales, parts, service,
finance, marketing, or transportation. The request is sent to
the correct department, where the dealer can view the name,
picture, and contact information of the employee that is
responsible for providing assistance. Through this process
each query is tracked. If not resolved quickly, the case is
escalated. This simple capability puts organization, structure
and accountability into solving problems. It works!
This use of technology with a human face has made a huge
difference. Issues no longer linger. No more missed phone
calls, unanswered voicemails or confusion over what is need-
ed and when. It has made for a more efficient and responsive
company.
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“Cyrus” Online Dealer Assistance System
Cyrus offers many more capabilities to help dealers manage
their business. We continue to learn about the information
and tools dealers require in order to sell more, and better
service equipment. Therefore, we put a lot of information
at our dealers’ fingertips.
With Cyrus, dealers can access almost everything they need
to sell and service McCormick products. Here are a
few examples of what Cyrus offers:
• Review all open and completed “Ask Cyrus” inquiries
• See industry market share information by county and region
• See their complete wholegood sales history; what was sold, when and to whom
• Review the status of parts orders; what is on order and when it will arrive
• View wholegoods inventory
• See the inventory of fellow dealers, which helps in situations with a retail
prospect
• See what tractors McCormick has in inventory
• Access all documents related to Sales, Marketing, Finance, Parts, Service, Communications,
and Training
• Search for technical solutions through “Cyrus Solutions”
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Becoming a McCormick or Landini Dealer
What are we looking for in a dealer?
We are looking for dealers that are already successful in this business and are looking to add value to their
dealership. This means dealers that already offer tractors of another brand, but are looking to improve product
availability, extend business to other applications, round out equipment offering or are looking for a better, more
dealer-friendly partner with whom to work.
Getting started with McCormick USA
How to contact us
• Call us at 1-866-924-4733 or 1-866 (9-Big Red)
• Email us at newdealer@mccormickusa.com
• Visit our website at www.mccormickusa.com
We will answer your questions, learn more about your business, and together decide if we are a good fit.
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The Application Process
McCormick Dealer Application Process
Our application process is easy to complete. A few simple forms, most of
which are online. We want to show from the start that doing business is
easy.
Step One: Provide Basic Information
We will help get started by gathering some basic information
such as:
• Number of years in business
• Major brands sold
• Reason for your interest
Step Two: Provide Financial Documents
(Requirements below are examples of documents required)
• Dealer profile
• Warranty labor rate application
• Personal financial and income statements
• Business plan
• Business Impact Analysis (BIA)
Step Three: Complete Credit Approval Process
Once the credit approval process is complete, you are on your way to
selling McCormick tractors. This is just the beginning of our partnership.
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McCormick USA at a Glance
• Three industry recognized equipment brands covering a full range of applications, including Row
Crop, Rural Lifestyle, Hay & Forage, Dairy, Hunting, Landscaping, Orchards, Vineyards and just about
any other use
- McCormick Tractors, McCormick by Woods and Landini Tractors
• A strong, creative and easy-to-use co-op advertising program
• Great terms and incentives for new and existing dealers
• A company focused on providing the best dealer services as a key differentiator in the
marketplace
“We are growing our presence in all U.S. markets and we seek equipment dealers
that want to grow with us.”
- Doug Rehor, CEO
International USA, Inc.
35
McCormick McCormick McCormick by Woods Landini
Agricultural Tractors Compact Tractors Attachments/implements Specialty Tractors
International USA, Inc.
Becoming a New McCormick or Landini Dealer
Adding exceptional value to your business
WWW.MCCORMICKUSA.COM
International USA, Inc.