VIEWS: 16 PAGES: 4 CATEGORY: Mobile Devices POSTED ON: 10/25/2011
Augmented Reality technique (referred to as AR technology) refers to the original in the real world within a certain time and space is difficult to experience the physical information (visual information, sound, taste, touch, etc.), through science and technology and then superimposed to the real simulation the world is perceived by human senses, so as to achieve beyond the reality of sensory experience, this technology is called augmented reality technology, referred to as AR technology.
TRENDWRAP SEPTEMBER 2009 AUGMENTED REALITY: A C L I C KA B L E WORLD “Virtual Reality” replaces the real world by requiring users to step into a computer- generated graphic world. “Augmented Reality” combines real-life, real- time views overlaid with sophisticated graphics, such as the ‘first down’ line seen in football TV broadcasts. This powerful convergence supplements and enhances our existing world. The result is a surging trend in the mobile and computer space with a profound impact on human interaction. In this issue of Trendwrap, we explore how the intersection between real life and the digital world has dimensionalized human interaction into an idea about anticipation, participation and access. w w w. t r e n d w r a p . c o m AUGMEN T E D R E A L I T Y AN T I C I PAT E Wouldn’t it be cool to see how furniture might look in your home or how an outfit might look on you before you buy either? Trying before buying allows one to experience a product before it becomes a reality. IKEA FURNITURE SHOPPING The Portable Interior Planner is an AR mobile app manual that gives customers a 3D look at how they might arrange furniture in their home. The customer chooses an image of the product they’re interested in and aims the camera of their phone at the area of the room where the furniture might be placed. The image of the room plus the furniture appears on screen and can be scaled to fit better in the scene. RAY BAN Ray Ban created a Virtual Mirror on their site that allows consumers to “try on” a pair of sunglasses, by simply sitting in front of their computer webcam. USPS Ever wonder how much a package will cost to ship? Thanks to AR and USPS, you can hold your item in front of your computer webcam, select an appropriate sized box with price specified. PART I C I PAT E AR enables people to have a more active and immersive role that allows them to join the experience. Levels of participation can be between person to brand or product and person to community. BMW REPAIRS BMW is currently researching an AR application to help mechanics in their workshop. The mechanic receives additional 3D info on the engine he/ she is repairing as he/she fix it to help diagnose the problem. Apart from the AUGMEN T E D R E A L I T Y PART I C I PAT E real environment, he sees virtually animated components as well as the tools to be used. He also hears step-by-step instructions through headphones inside goggles. ARHRRRR The AR shooter game known as ARhrrrr allows players to use their camera phone to transform a 2D map into a 3D world where zombies run amok. Players can even place “bombs” onto the map in the form of Skittles—an interesting integration of tangible objects with a digital environment. THE PARIS SCIENCE MUSEUM The museum is currently testing an AR system that transforms the entire museum into a clickable environment. Visitors point their mobile device at one of many “airtags” scattered throughout the museum to read about an exhibit. The system then takes user engagement to the next level–visitors are able to create their own airtags, by using their camera phone to take a picture of something in the museum, and tag it with a typed or recorded voice message for other visitors to view. ACC E SS AR breaks down barriers to grant access to deeper knowledge, exclusive entertainment, and richer information about the reality in front of us. It enables the user to access information and data that is both factual and is derived from personal opinion. WIKITUDE: access to the local travel market With Wikitude’s AR Travel Guide, one can hold up their phone to a landmark such as a local museum to find out about its art collection through information housed on Wikipedia. Using GPS, the screen then displays Wikipedia information and panoramic vistas of the landmark within eye-shot. AUGMENTED REALITY ACC E SS LAYAR: access to the local commercial market Use Layar to browse local businesses, or see all of the real estate listings on your street with details about pricing. Imagine watching Twitter status updates of the person walking down the street or finding information on ATMs, public transport, etc., in a city you’re visiting. YELP: access to the local food market With Yelp’s Monocle app for the iPhone 3GS— activated by shaking the phone three times— people are given a live camera view which overlays Yelp listings for the direction you are pointing. Driven by the compass feature of the iPhone, a person can walk around and see reviews of restaurants and services that are realtime to their movements. FROM COO L TO P E R S O N A L Using GPS and a compass with a few labels à la Google Street View is passé. Augmented reality knows what it is seeing; it can read the visual language coming into the camera to know that a building is a building; a person is a person. AR does more than just overlay information—AR transforms the “real world” into a clickable Internet browser. The future of AR technology then becomes more personal. What began from our desktops is now available wherever we are, thanks to increasing availability across a range of mobile technology. What is truly amazing about AR, however, is its potential— when it’s predicted that the next user interface is a pair of glasses, or even contacts—who knows where AR can take us. We’re now faced with new ways to excavate levels of information and deeper ways to get more out of the world in front of us.
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