augmented realit y c o n f e r e n c e s e pte m b e r 27. 2 010
To gain insight into the latest developments in the field of augmented
reality, metaio welcomes you to insideAR. Discover the current and
future applications of augmented reality technology by getting in
touch with practical examples, live demonstrations, and research
insights from the recognized leader in the field of augmented reality.
Join metaio for a look insideAR, based on 10 years of experience
in development and deployment.
Product Presentation
E-Commerce
The Future of Print
Point of Sale & Web
Solutions
Enhanced Consumer
Products
Mobile Gaming and
Navigation
Design and Prototype
Evaluation
Factory Planning
Service and
previous attendees Maintenance
ABB • adidas • Airbus • Audi • Bertelsmann • BMW • Bosch Projection Based AR
Daimler • Deutsche Post • DNP • EADS • GM • Intel • KMWEG
Kraft • KUKA • LEGO • LG • Microsoft • Nokia • NVIDIA 3D Reconstruction
O2 • OTTO • PSA • Škoda • Siemens • Sony • Sony Ericsson
T-Mobile • Toyota • Universal • Vodafone • Volkswagen Large Scale Tracking
Innovations b et we en the vir tual & t h e re a l wo r l d
augmented realit y c o n f e r e n c e www.metaio.com/insideAR
s c h e d u l e of events s e pte m b e r 27. 2 010
REGISTRATION 8:30
WELCOME SPEECH and KEY NOTE I 9:00
Welcome & the Vision of AR main stage
Thomas Alt, CEO and Peter Meier, CTO - metaio
KEY NOTE II 10:00
AR Roadmaps with Q & A main stage
Dr. Horst Haussecker, Director Research Interactions & Experiences - Intel
Riku Suomela, Business Development Manager - Nokia
WORKSHOP SESSION I and experienceAR 11:00
Partner Success Stories [panel] main stage
Alex Cortes, CEO - Eria
Bruno Mettler, CEO - Vanija GmbH
Simon Jobling, Commercial Director - HH&S Ltd.
metaio Solutions & Customer Satisfaction Survey workshop
Tobias Kammann, R & D Manager - RTT AG
Michael Kuhn - metaio
Stella Smiljkovic - metaio
SPEAKER SESSION I 11:45
Brand Solutions and the Future of Mobile main stage
Tony Cartwright, Advancing Technology Manager - Hallmark
Till Krause, Editor - Süddeutsche Zeitung Magazin
Peter Meier, CTO - metaio
Special Guest
BUFFET LUNCH 1:00
SPEAKER SESSION II 2:00
Industrial AR and Research and Development main stage
Ricki Godfrey, Market Segment Engineering Manager - Intel
Ralf Rabätje, Director VR-Lab - Volkswagen
Mehdi Hamadou - Siemens AG Industry
Selim Ben Himane - metaio
WORKSHOP SESSION II and experienceAR 3:15
AR in Marketing [panel] main stage
Sandy Toneman - Sid Lee
Nick Brown - Crossplatform
Amy Ludlow - All Things Media
Mobile Development workshop
Stephane Cheikh, Innovation Manager - SITA Lab
John Swords - Circ.us
Frank Angermann - metaio
augmented realit y c o n f e r e n c e www.metaio.com/insideAR
e x p e r i e n c eAR s e pte m b e r 27. 2 010
consumer marketing
1. LEGO Digital Box
2. CEWE Virtual Photobook
3. Hallmark AR Greeting
Cards
7 3 1
4. JC Penney Virtual
17 Dressing Room
D
7
2
7 5 5. AR Brand Solutions
4
7
E 5
5
5
gaming & mobile
15
C
F 6. AR Drone
7. Mobile SDK Solutions
18 16 8
8. junaio insideAR Channel
19
10 B i n d u s t r i a l A R
11 9. Service & Maintenance
10. Unifeye Prototyping 4.0
9
12
A 11. Projective AR
19. RTT
R & D / Developer
6
A Entrance 14 13 12. 3D Outdoor Tracking
13. Mobile Manual
14. Extensible Tracking
B Registration 15. Mobile Face Tracking
16. Unifeye Platform
C Workshop Sessions 17. junaio: Developers and
Content Providers
D experienceAR e x p e r i e n c e
18. Interactive Media Wall
E Speaker Sessions Main Stage
F Relaxation
Innovations b et we en the vir tual & t h e re a l wo r l d
augmented realit y c o n f e r e n c e www.metaio.com/insideAR
information s e pte m b e r 27. 2 010
Venue
Avalon – Das Kraftwerk, Bahnhofstr. 30,
85609 Dornach/Munich
accommodations
How to get there?
By public transport: near metaio:
Suburban railway (S-Bahn) S2 stop: Riem hotel “Vitalis” Munich
Take the underground walkway to reach the Avalon visit webpage
or Bus line 263 stop: Riem/Dornach Tel: +49 (0)89 120 08-0
By car info@hotel-vitalis.de
Take the Autobahn A 94, exit: Riem, continue in the direction of Dornach, at the Best Western
roundabout, follow it around and take the 3rd right onto Otto-Hahn-Strasse. Follow Apart Hotel München
the street till it ends and take a left into Karl-Hammerschmidt-Strasse. Follow the visit webpage
street, cross the roundabout (take the second right) and then take a sharp right Tel: +49 (0)89 159257-0
after 150 meters into Bahnhofstrasse 30. You can park your car directly in front of info@apart.bestwestern.de
the Avalon.
View Map
near insideAR location:
INNSIDE München Neue
Distance to location Messe Hotel
Fairground Messe München-Riem: 5 minutes visit webpage
Railway Station Hauptbahnhof / city center: 15 minutes Tel: +49 (0)89 94 005-0
muenchen@innside.de
Airport: 25 minutes
B & B Hotel München Messe
Registration visit webpage
Tel: +49 (0)89 330 3583-0
Participants are requested to register online as soon as possible, using the
muenchen-messe@hotelbb.com
following website: www.metaio.com/insideAR A confirmation E-mail will be sent
to all participants. Participants will be required to show the confirmation E-mail Etap Hotel München
at the conference welcome desk. visit webpage
Tel: +49 (0)89 435493420
Language Hotel Prinzregent
English is the official language of the conference.
visit webpage
Tel: +49 (0)89 945 39-0
Fees messe@prinzregent.de
Registration Fee - € 195
NH München Dornach
metaio partners, selected guests and press receive free entrance. visit webpage
Please contact insideAR@metaio.com for more information. Tel: +49 (0)89 9400960
nhmuenchendornach@nh-hotels.com
Travel & Accommodation
Participants are expected to organize their own travel and accommodation. Consider making a hotel reser vation as
metaio GmbH will not reimburse these expenses. soon as possible, sinc e during this time
spac e is limited. If you need help with
ar ranging acc ommodations for your visit
please let us know.
Innovations b et we en the vir tual & t h e re a l wo r l d
augmented realit y c o n f e r e n c e www.metaio.com/insideAR