1. Introduction and objectives
5. Time line
6. Assessment and follow up
INTRODUCTION AND OBJECTIVES
The Clinic Joven EMPREND@, is a pioneering training initiative in the European Union
for the young human capital. Amongst its main targets are to become a platform for
the exchange of entrepreneurial ideas, a revitalising element for entrepreneurial
initiatives, a joining point for the cooperation between young entrepreneurs, a
reference for the spreading and awareness of the entrepreneurial culture, and as a
school of entrepreneurial leaders in Asturias.
It is created as a real source of young human capital for their development, as
business people, leading their own business, as in-company entrepreneurs within a
company, or as social entrepreneurs.
CLINIC Joven EMPREND@ 2008 1
The programme is completely free for the participants.
The objectives of Clinic are:
- To promote the entrepreneurial spirit in the young generations.
- To waken up and/or mature entrepreneurial vocation amongst the young
people aged 18 to 28.
- To push forward the three main types of entrepreneurial vocation: Business
Entrepreneurs, In-company Entrepreneurs, and Social Entrepreneurs.
- To provide the comprehensive development of people, business and social
leaders, and future professionals.
The beneficiaries of the activity programme of the Campus are 30 young men and
women, selected for their entrepreneurial ideas and/or their potential as examples
of entrepreneurial culture. The selection is done by the Board of the Association
(FADE, AJE La Caixa, University of Oviedo, Gijón, Aviles and Mieres City Councils;
Gijón, Oviedo and Aviles Chambers of Commerce; Alimerka Foundation; and leading
companies, such as IKEA, ALSA, CAPSA, Friobas Basilio, etc).
The participants will be divided, for some of the technical sessions and dynamics, in
1. The average profile of this group will be that of a young person aged 18 to
22, living in any of the municipalities of the region, just about to start, either
professional training, university studies or their project, with initiative,
previous participant in some of the actions developed for the spreading of
the entrepreneurial culture for primary and secondary education students.
Main objective: to increase awareness, to consolidate the business ideas or
social projects, and to give support to in-company entrepreneur career plans.
2. The average profile of this group will be that of a young person aged 23 to
28, living in any of the municipalities of the region, having finished their
professional or university studies, with a maturing project, with initiative and
previous participant in some of the actions developed for the spreading of
the entrepreneurial culture for primary and secondary education students.
Main objective: to turn their project and idea in a business, to give them
support for the action plan of their social cause and/or to develop a personal
CLINIC Joven EMPREND@ 2008 2
The locations for the activity programme of the Clinic Joven EMPREND@ for
September 2008 are:
- Mieres (Council Culture House; University Campus; Chamber of Commerce
Company Breeding Center in Olloniego)
- Aviles (La Curtidora Company Center; Tourist Information Office; Chamber
- Gijón (Local Company Centre, Chamber of Commerce, University, Scientific
and Technological Park)
The Summer Clinic EMPREND@ is an action promoted by the Asturias EMPREND@
Association, aimed at young people living in Asturias who have a business idea and/or
the desire to start up a potential project and/or with the proactive attitude to make
things happen in the business and professional world in Asturias.
The programme Clinic Emprend@ is divided in two sub programmes, which are
perfectly adapted to the needs and the profiles of the two target groups, which
have been divided by age:
a) Group aged 18-22
b) Group aged 23-28
Along the Clinic Programme there will be ‘Meetings with…’ in which the participants
will be able to share their interests with businessmen and women, with directors
and/or relevant and successful people from different economic and social sectors.
Amongst the people invited will be, in addition to Oscar Candás, Alberto González
and Pericles, other prestigious people with a strong commitment with youth,
entrepreneurship and training of the young human capital linked to the CSR in their
organisations, such as:
- Alberto Concheso (Intermark Group)
- Pedro Llana (Climastar)
- Jacobo Cosmen (ALSA)
- Luis Noe (Alimerka)
- Beatriz Castro (Friobas Basilio)
- Ulf y Sara Cillero (IKEA Asturias)
- Julian Rus (Los Telares)
- Adriano Mones Bayo (TEMPER)
- Susana López, Student’s Vice-chancellor, University of Oviedo
CLINIC Joven EMPREND@ 2008 3
During the Clinic, brainstorming sessions will be held to analyse the possible
activities with a successful market niche and a sustainable development in the
hosting councils: Mieres, Gijón and Avilés. A document will be then produced to be
given to the Board of the Association and to the hosting Council.
In each location a round table will also be held. The title of which shall be ‘Starting
my business in...’ The services, infrastructures, potential and inner resources for the
development of entrepreneurial projects will be presented to the participants.
Those in charge of the respective local development agencies will take part in these
round tables, as well as councillor representatives and young business people from
the every council.
The Clinic will also have a distance learning part in which every participant will work
on-line on their project or business idea. They will be assisted by a tutor or coach
and therefore monitored and individually followed up.
In every location (Mieres, Avilés and Gijón) there will be a ‘Clinic Master’:
- Mieres: Alberto González
- Aviles: Pericles
- Gijón: Oscar Candás
And, in addition to this, ‘Active Observers’ have been invited. These are relevant
members of the community with a high exemplary effect who will share a whole day
with the participants.
A team of expert instructors and consultants will conduct the daily sport activities,
group dynamics, technical training sessions and personal development experiences:
- Jose Mª Martínez
- Marta Fdez Amieva
- Vanesa Alvarez Cicero
- Sandra Rodríguez
- Mª Luisa de Miguel Corrales
- Mar Rguez Alvarez Buylla
- Jesús Cisneros
Who will develop a performance report for every participant.
Enrique Riesgo leads this technical team of consultants and instructors.
Whole day sessions will start at 10 am and end at 19 pm, working lunch included.
CLINIC Joven EMPREND@ 2008 4
The programme in Avilés will consist in a “full immersion” intensive sessions which
will start with a joint breakfast at 9 am, and will finish with a session or activity
alter dinner, at about 10 pm.
Those people who take part in the programme as in-company entrepreneurs will have
access to a monitored trainee work in a company (Climastar, ALSA, Ikea, Alimerka,
CAPSA, etc) as part of their career plan proposal. Companies will receive the
individual reports of the participants to help them in the selection process.
DAILY WORKING PROGRAMME:
PART I: MIERES (5 days: 22nd to 26th September)
Monday 22: 12 am – Opening ceremony – Council House of Culture, Mieres
Opening conference: Mr. Jacobo Cosmen. President of ALSA Grupo
13:30 pm – check in – Introductions and handing over of documents
Initial meeting and division in two groups.
Brief introduction by Director of Clinic
14 pm – Welcome institutional lunch in Casa Oscar
Participants, partners, team of instructors and consultants
16 pm – Round table with participants CLINIC 2007
17 pm – Group dynamics and trust games (Campus of Mieres)
18 pm – Business abilities, leadership and teamwork
FIDA team of instructors and consultants: Sandra Rguez,
Vanesa A. Cicero, JoseMª Martínez, Mar Rguez.
Tuesday 23: 10 am – Business plan/project/career session
FIDA team of consultants: Chema Mtnez, Kike Riesgo
12 am – Visit to the Olloniego Business Centre and to entrepreneurs
Director of the Chamber of Commerce of Oviedo Mr. Javier
Companies to be visited: Coaching and consulting,
Francisco Vázquez Aira (company nr 3,000 created in the Single
Window Office); Gestión y Desarrollo TIC, Roberto Pérez Pastor;
Quesería Los Llanos
14 pm – lunch- MEETINGS WITH...: Businesspeople from the
Chamber of Commerce of Oviedo, National Commercial Development
Programme. MERMELADAS VILLAMELBA – Beatriz Pérez Díaz.
ENCAJA EMBALAJES DE MADERA S.L. – Jesús Álvarez López.
HI VIDEO PRODUCCIONES AUDIOVISUALES S.L. – Sofía Menéndez
CLINIC Joven EMPREND@ 2008 5
16 pm –Media workshop: how to be successful in written press, radio
and TV interviews.
Journalist Juan Cepeda.
18 pm – TV interviews and spots workshop with CIDISI
Wednesday 24: 10 am – Marketing, design and brand session. (Campus of Mieres)
FIDA team of consultants: Jose Mº Martínez, Kike Riesgo
12 am – visit to IKEA. Sara Cillero. Marketing Director
14 pm – lunch in the staff cantina in IKEA Asturias
Interview meeting with the Managing Director
16 pm – visit to FADE. Business presentation: the Asturian business
structure, trends and statistics. Sector analysis.
18 pm – MEETINGS WITH: Alberto González, General Secretary of
the Asturian Business Federation
Thursday 25: 10 am – Sponsorship and patronage session, CSR (Campus of Mieres)
12 am – Visit to Alimerka
Antonio Blanco. Director of Alimerka Foundation
14 pm – Lunch in Alimerka
16 pm – MEETING WITH… Luis Noe, founder ofAlimerka
18 pm – Session on management of teams and people
Jose Manuel Suárez. HH.RR. Director of ALSA
Friday 26: 10 am – ROUND TABLE: ‘Starting my business/project in Mieres’
12 am – Brainstorming session and analysis to draw conclusions on the
first part of Clinic.
13 pm – Field challenge in the Natural Park Ubiña y La Mesa
(until 19 pm in the mountains of the National Park)
CLINIC MASTER in Mieres: Alberto González
PART II: AVILÉS (3 days: 27th, 28th and 29th September)
Saturday 27: 10 am – Motivation and self motivation session
12 am – Reception by the City Council of Avilés. Visit to La Curtidora
Welcome by the Mayor
13 pm – ROUND TABLE: ‘Starting my business/project in Avilés’
14 pm – Institutional welcome lunch
16 pm – Presentation of the New Centrality of Avilés (Tourist office)
18 pm – Guided tourist visit in Avilés
21 pm – DINNER IN AVILÉS
CLINIC Joven EMPREND@ 2008 6
22:30 pm – Artistic creativity workshop – drama play
OVERNIGHT STAY IN AVILÉS, VILLALEGRE HOTEL
Sunday 28: 11 am – Trasona Reservoir: high sport performance with Manolo Busto
(canoeing world champion) and Roberto Fernández (Director of the
Sportive Technifying Center)
14 pm – Working lunch
15 pm – Artistic and musical creativity workshop: composing and
recording of the CLINIC song. César Fernández. Musician and
(Expected finish 17 pm)
Monday 29: 10 am – Session: Chamber of Commerce of Avilés. Carlos G. de la Torre
General Secretary and Pablo Castañón from the Executive Board.
12 am – Visit to the Business Park Principado de Asturias, and
successful companies from the region (Asturfeito)
15 pm – lunch– MEETING WITH... Mr. Julian Rus, Los telares
17 pm – MEETING WITH… Natalio Grueso, Director of the Cultural
Foundation Óscar Niemeyer (Tourist Office)
18 pm – ROUND TABLE ‘Starting my business/project in Avilés’
Pericles, director of Valnalón and Mª Luisa de Miguel from ASEM
CLINIC MASTER in Avilés: Pericles
PART III: GIJÓN (5 days: 30th September to 4th October)
Tuesday 30: 10 am – Personal proyect coaching sessions
12 am – Personal interviews on the development of career plan
14 pm – Lunch – MEETING WITH… Beatriz Castro, Friobas Basilio
16 pm – MEETING WITH… Oscar Candás, member of the executive
board of the Chamber of Commerce of Gijón, social entrepreneur and young
18 pm – Visit to the Chamber of Commerce of Gijón and to FIDMA.
Meeting with Javier de la Ballina, General Director.
Wednesday 1:10 am – Session on quality of service, attracting and fidelising internal
and external customers
12 am – Boat trip and teamwork: Gijón from the sea on a catamaran
14 pm – Lunch – MEETING WITH… Jesús Portilla, Presidente of AJE
16 pm – ROUND TABLE: ‘Starting my business/project in Gijón’
CLINIC Joven EMPREND@ 2008 7
18 pm – MEETING WITH… Román Villaescusa, President of the
Iberemprende Foundation, social and business entrepreneur in Colombia and
Thursday 2: 10 am – Sales techniques session
12 am – visit to the Business Center of Gijón. Meeting with
14 pm – Lunch. Cooking teamwork workshop. Making of a tasting menu in
teams. Collaboration with the Hotelling School in Gijón.
18 pm – MEETINGS WITH… Susana López, Student’s Vice-chancellor,
University of Oviedo and with the Employability Director.
21 pm – DINNER, meeting with the Mayor of Gijón
Friday 3: 10 am – Technical session on how to speak in public
12 am – Visit to the Scientific and Technological Park: Prodintec
14 pm – Lunch and visit to the Botanic Garden
16 pm – Visit to CAPSA. HH.RR. organisation session Vicente Celemín
18 pm – Brainstorming session and analysis to obtain conclusions on the
third, and last, part of the Clinic.
Saturday 4: 12 am – Closing ceremony – Gijón Town Hall.
Closing conference: Felix Baragaño, president of ASBAN and Managing
Director of SEM Group
13:30 pm – Farewell cocktail
CLINIC MASTER in Gijón: Oscar Candás
The dates for this Clinic are set to be from Monday the 22nd of September to
Saturday the 4th of October 2008, making a total of 13 days, from Monday to
Start: Monday 22nd of September
Formal opening ceremony: 12 am
End: Saturday 4th of October
Formal closing ceremony: 12 am
CLINIC Joven EMPREND@ 2008 8
Both events will be chaired by the corresponding mayors, the representatives of the
promoting entities (FADE, Councils, AJE, University of Oviedo, La Caixa, Chambers
of Commerce, etc) and by the President of the Association Asturias Emprend@,
ASSESMENT AND FOLLOW UP
In order to achieve the multidirectional assessment of the programme,
questionnaires will be designed and handed to:
- the participants
- the technical team of instructors, consultants and Clinic ‘Masters’
- the guests who have taken part in the ‘Meeting with...’ sessions
To complete the quantitative assessment, interviews with the local administration
and companies representatives will also be held, as well as with the organisations
that are involved in the support to the Clinic and in the protectorate of the
With all these contributions a final assessment document and an improvement plan
for the next edition will be drawn, so the Clinic itself will have an excellent approach
to constant improvement.
In terms of the follow up of the participants once the Clinic is over, the suggested
formula is to keep in touch through email, sms and telephone, to assure them taking
part in the entrepreneur culture activities that are foreseen in the autumn-winter
calendar (Mercaplana amongst others) , and to continue their involvement in
development and leadership processes.
TECHNICAL DIRECTION OF CLINIC – KIKE RIESGO – 618.104.22.168
CLINIC Joven EMPREND@ 2008 9