PUSH VOD
VIDEO-ON-DEMAND MARKET TRENDS Push VOD technology brings several advantages to the
operator:
Video-on-demand (VOD) is now experiencing a boom in • The solution can be used over a broadcast network
viewer uptake and a rapid growth is expected. or an IP network;
According to Ovum, VOD worldwide revenues will • It is particularly cost-effective for broadcasters as they
increase threefold in the next three years, to reach close re-use their existing broadcast infrastructure and the
to €10 billion by the end of 2011. This is being content is pushed during the off-peak hours.
stimulated by new TV platform operators, with services The operator does not need any return channel;
such as IPTV. • The broadcasters can differentiate themselves from
other TV platforms with high-definition quality and
immediately available VOD content;
OPERATORS NEEDS • The end users get better value out of their personal
video recorder (PVR) enabled set-top boxes (STB);
The competitive pressure for broadcasters is increasing • Push VOD is the only way to deliver on demand
and VOD is a priority battlefield for them because the content in the geographic areas where broadband
service is now a ‘must have’ for TV consumers. They is missing.
may deliver their on-demand content using two possible
methods: push VOD or pull VOD over the IP network. The pushed content is expected to be premium
content, such as blockbuster movies, so a robust
The ultimate goals for the broadcasters are to reduce protection solution is necessary.
potential churn towards new TV platforms offering VOD
services and also to generate up sell revenues with this
new time-shifted content.
How it works: The content is pushed by the operator
onto the customer’s STB. The customer then orders the
desired programmes from the ‘pushed’ content on the
YOUR BENEFITS STB and the licence is sent over the air. The protection
Fast time to market with solution is based on a secure chipset in the STB.
ready to deploy solution.
Immediate availability of The Viaccess solution is fully integrated within an
VOD for the end user. ecosystem of partners, giving operators the benefit of
a quick time-to-market for the launch of the push VOD
Reuse existing broadcast
service.
infrastructure.
Improve customer loyalty Viaccess has designed a range of VOD solutions to
& Average Revenue Per address current and future operators’ needs enabling
User (ARPU).
them to smoothly migrate from broadcast push VOD to
an IP based VOD solution. If the operator decides later
to implement hybrid VOD (i.e. with an IP return path),
the same scrambled content files can be reused for
the hybrid STB.
In addition to its proven expertise and reliability in
security technology, Viaccess offers a unique 360°
security approach that keeps operators at the forefront
of anti-piracy:
VIACCESS’ SOLUTION
• Legal protection through the prosecution of pirates;
Viaccess protection solution for push VOD enables the • An open communication policy on technology security
operator to offer a variety of commercial options to its status;
customers, such as subscription, rental or catch up and to • A continuous monitoring of security risks.
precisely manage their rights such as the number of times
the programme can be watched, the viewing period of
time (for instance, 24 hours) or the viewing deadline.
Video-on-demand DVB-S/T/C CUSTOMER
over INTERNET NETWORK
Scrambled
Clear VOD VOD
content content
DRM
Viaccess
Les Collines de l’Arche
Tour Opéra C
92057 Paris-La Défense Cedex
France
T +33 1 44 45 64 65
F +33 1 44 45 64 03
E info@viaccess.com
www.viaccess.com