Commercial Bank
Company background
• The biggest commercial bank in the world
• The first financial services company in the U.S.
• Have branches in more than 100 countries world-wide
• delivers a wide array of banking, lending and investment
services
• Specific products and services include basic banking
accounts, investment services, CitiTerm life insurance,
CitiPhone banking, and CitiGold accounts
Citibank’s objective
• Highest standards of moral and ethical conduct
• Leader in global financial services
• A company where the best people want to work
• An organization with credibility on doing what
they say and report results with accuracy and
objectivity.
• A company dedicated to community service,
taking a leadership role in every local
community around the world
Opportunities for Citibank
• China market especially after
entering WTO
• Expected greatly growth in
retirement products in Asian market
• Expected huge growth potential in
new emerging countries.
Challenges for Citibank
• Constraints in entering China market
• Foreign and local Competitors in China market
Citibank Strategy
• Citibank Online
-- My Citi – personalized by customers’
fingertips
-- eg. Review non-Citi account
• CitiDirect Online
-- linked back office system in 90 countries
-- 19 different languages
-- allow MNEs connect with suppliers over the
world
Citibank Strategy
• In Germany
-- national language speech-recognition
technology
-- Reduced from 17 to 4 second per
phone
• In Hong Kong
-- FundWatch service
-- email to customers alters the last
movement of their mutual funds portfolio
Investment Bank
Credit Suisse
First Boston
Overview & Vision
Overview
• a leading global investment bank
• advising clients in all aspects of finance
• Operates in over 77 locations across more than 36
countries
Vision
• Create and anticipate changes to meet any new
challenges
• Delivering strong performance for clients,
investing in core business and technology and
maintaining strategic momentum
Business segments:
Investment banking, financial services and Securities
Investment Banking
• The largest merchant banking business
of any investment banks
• The investment banking division is
well positioned to meet the needs of
their clients and to help them capitalize
on change
Investment Banking
• Merger and acquisitions
– One of the world’s top advisors
– Consists of more than 250 experienced
professionals
• Loan syndication
Operates globally with 80 professionals in
different countries
Helping clients in acquisition-related, project
finance and emerging markets transactions
Investment Banking
Industry expertise
• CSFB provides advanced industry knowledge
for the clients in different industries.
E.g. Real Estate Industry
Technology Industry
Product expertise
• Helps clients meet their strategic goals by
providing different kinds of investment
banking product expertise
Regional expertise
• Offers a broad array of services to the clients
around the world
Financial Services
Private Client Service (PCS)
• Serve wealthy individuals and families with
highly personalized service
• Services such as securities research and
underwriting
• Include traditional and managed services
Financial Services
Private Client Service (PCS)
• Traditional services:IPO related service,
Investment advisory service and Corporate
Programs
• Managed services: Preferred Advisors,
Asset Allocation Planning
Securities
Equity Division
– sales, trading, brokerage and market-making in
equity and related securities
– exchange-traded and over-the-counter traded
securities e.g. ADR
– strategic platform strengthened by successful
integration and organic growth
Securities
Fixed Income Division
– organize an unified group to deliver product-
based solutions
– Fixed Income cash & derivative products and
assets & liabilities management
– grouped the similar complementary activities
together to enhance quality of services