Book Marketing Questionnaire Our marketing team will promote your book in a number of ways, including obtaining publicity and reviews; placing it in relevant catalogues; producing direct mail leaflets; supporting bookshop promotions; and notifying special sales accounts. We would welcome any ideas you have for helping to promote the book worldwide. In particular we value contacts and sales leads in the UK and the USA, our two largest markets. Please complete this form in as much detail as possible.
Book title: Author’s name: A. Essential Information 1. Who is the target audience of your book? Professional Student - undergraduate Student - postgraduate Others (please specify) _____________________
2. If a professional book, which industry/specialist area is it aimed at? (Please supply job titles within these areas)
3. With which associations would these people be affiliated? (Please be specific)
4. If a student text, which courses is your book written for, or which could it be used for? Please provide names of institutes and student numbers, if known.
5. Are you a member of any professional body or other organisation which may be able to help us with promotional mailing or advertising - or do you have access to any useful mailing or email lists?
B. About the Book 1. Please write between 300 and 500 words outlining the purpose, scope and approach of your book and attach to this questionnaire. Include in this section an indication of who your readers will be and why the book will appeal to them. This could be used as a basis for the ‘blurb’ for the back cover of your book so please consider this question carefully. (Please supply on a separate sheet). 2. Please briefly give three unique selling points for your book. i) ................................................................................................................................. ii) ................................................................................................................................ iii) ................................................................................................................................
3. Please list the main competing titles for your book (if appropriate): Title Author Publisher Pub. date i) ii) iii)
Price
Please comment briefly on how your book compares to these titles.
4. How long will the information in your book remain current?
C. Further Marketing 1. Which exhibitions/conferences does this target audience attend? Are you planning to attend or speak at any of these? If you are, please provide a contact name and address for the conference organiser, along with the date and venue of the event.
2. Booksellers are often willing to provide substantial support to new books by a local author. If you think your local bookshop would be willing to promote your title, please provide us with a contact name, address and telephone number.
D. Electronic Marketing 1. Please list five work-related websites which you find the most useful. We may be able to link with these websites and send information on your book to Internet companies/institutions/newsgroups. Please supply relevant web addresses.
2. Do you have your own web page/institution/company which we could link to from our website/could feature a link to our website?
3. Do you have any additional material relating to your book, or would you be interested in writing any material, which could be included in a companion website for your book (eg. supplemental software, further examples, answer sections, colour illustrations, articles etc)?
4. If you were searching for your book, or information about the content of your book, on the internet without knowing the title, what key words would you use to search?
5. If you wish, you can provide us with a short biography detailing your work and interests (about 200 words) and perhaps a colour photograph, which we could put up on our website, to be linked with your book. (Please supply on a separate page) E. Review Section 1. Your book will be sent out for review to key UK, European and US journals and magazines. If you know of any magazines and journals specific to the topic of your book, apart from the main architectural journals, please list them here. If you have any contacts at any relevant journals, please do let us know their details. Contact Name Journal Address/Telephone number
F. Special Sales 1. Can you supply details of companies or organisations that may be interested in buying multiple copies of your book? These may be mail order catalogues, specialist bookshops, internet bookshops, or professional bodies etc. Please supply contact details where possible.
Thank you for fully completing this questionnaire. The information you have provided will be invaluable in helping us to sell your book. Please return to: Catharine Steers, Associate Editor, Architectural Press, Linacre House, Jordan Hill, Oxford, OX2 8DP c.steers@elsevier.com