Introduction
Hi, my name is Zeke Camusio and I’m the CEO of The Outsourcing Company. In this step-by-step guide I’ll
show you how you can use Internet Marketing to grow your coaching business.
I set three goals for writing this report:
1. Easy to Understand
You’re not an IT person; you’re a business owner, so I’ll speak your language.
2. Easy to Implement
All the tactics I’ll cover in this report can be easily implemented by even the most computer-
challenged person.
3. To the Point
You’ll notice that I don’t mumble around for hours. First, I organized all the information in my head
and then I laid it out in a step-by-step practical format.
4. Focus
There are literally hundreds of Internet marketing tactics, but I don’t want to waste your time by
telling you about things that don’t work in your industry. All the tactics explained in this report are
perfect for business coaches.
5. Short
I have a lot of information for you but experience taught me that the shorter I keep my white
papers, the more people enjoy it. That being said, I put a lot of links to additional resources in each
of the topics I covered. If you feel like you really understand a topic, move on to the next one. If you
want more information on a given topic, click on the link provided and come back to this guide later.
I also want to ask you two favors:
Ask for Help
I’m here for you. As you work through this guide, a lot of questions will come to your mind. Please
feel free to contact me with all your questions; no strings attached. My email address is
info@TheOutsourcingCompany.com. I’ll get back to you as soon as I can.
Share this Knowledge
Do you know other business coaches or clients who could benefit from reading this report? Then
please email this guide to them; they’ll thank you for it.
Your Website
Let’s start talking about your website. I’ll give you some suggestions on how you can transform your current
website into a leads-generating machine.
Work on Getting Leads Before You Work on Getting Clients
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People use the Internet to RESEARCH much more than they use it to BUY stuff. In fact, 99% of your
visitors aren’t ready to hire your services.
Does this mean that you should disregard them and focus on the other 1% only? Absolutely not! You
need to do two things:
o Help them do their research (it’s OK if you tip the scale a little bit toward your own product,
but be as objective as possible and tell people what their options are).
o Ask people for their contact information (so you can slowly earn their trust and market to
them). If they leave your site without leaving their contact information, they’re gone
forever.
A great way to accomplish the two goals mentioned above is to put together a buyer’s guide to hire
the perfect business coach and give it away in exchange for an email address (and possibly a phone
number if you want fewer, more qualified leads).
Use Social Proof
Every business coach out there claims to be the best one. Saying you’re the best won’t help you at
all, but what if you could PROVE it? That’s what social proof is all about. This is a list of the most
effective social proof tactics.
Become a Great Copywriter
Copywriting is, by far, the most important skill in Internet marketing. If you can effectively use words
to persuade your prospects that you can give them what they want, there’s no limit to how much
you can grow your business. This is a summary of the most important copywriting tips ever.
Use the “Magic Formula”
Writing effective copy is very important, but when you mix that with the “Magic Formula”, the
results are even better. This is a four-step process that will help you engage your visitors and get
them to take action. Check out the “Magic Formula” here.
Learn to Overcome the Most Common Objections
When you’re selling one-on-one, you can ask questions and you get a chance to listen to what your
prospects have to say. On the Internet, that’s not the case, so you need to find out what the most
common objections (a.k.a. “reasons not to hire a business coach or you as their business coach”) and
overcome them. This is a great article on overcoming objections online.
Understand How the Subsconscious Mind Works
Buying decisions are made at a subconscious level. Once you understand how the subconscious
mind works and how your visitors really think, you’ll have a huge advantage over your competitors.
This article explains the nine most powerful psychological triggers.
Discover How to Create Effective Landing Pages
You’ll want to create a lot of micro-campaigns to give knowledge away in exchange for your visitors’
contact information so you can later market to them. Just because you’re giving away white papers,
reports, videos, tools or whatever you’re giving away, it doesn’t mean that you don’t need to “sell”
the opt-in. This is a great guide on creating effective landing pages. 3
Make Your Text Easy to Read
Here you have some tips to make your copy easy to read:
o Use simple words instead of complex ones (write as you speak)
o Use short sentences
o Use short paragraphs
o Use bold subheads to break down big chunks of text into shorter sections
o Use bullets
o Use images
o Take a quick glance at this blog post to see what easy-to-read text looks like
In this article I explain how I used powerful marketing tactics to transform a regular website that got two
leads per day into a sales machine that curently generates over 25 leads per day.
Search Engine Optimization
Tens of thousands of people use Google every day to search for a business coach. Those people click on the
first results Google returns. Nobody goes beyond the first page. This means that only the websites that are in
the top few positions get found.
So, the question is, “how do you get to the top of Google?”
There are five things you need to do well to get to the top of Google:
Keyword Research
You need to find out what keywords your prospects are using to find a business coach. This guide
will show you how to find your perfect keywords.
Competitive Analysis
You need to measure your website against your competitors’ in several different areas and
understand what you need to do to rank above them. This article will teach you all you need to know
about competitive analysis.
On-site Optimization
You’ll need to make a “Google-compliant” website. This step-by-step guide shows you how.
Content Creation
You’ll need to write a lot of high quality, keyword-rich articles.This article teaches you how to create
killer content that your visitors and Google love.
Link Building
Search engines see links as votes. The more you have, the higher you rank. That being said, not all
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links are built equal. Learn the basics of link building. Check out my favorite link building tactic here.
Discover how to use article marketing to build links here. More resources:
o http://www.theoutsourcingcompany.com/blog/search-engine-optimization/link-building-
tactics-33-link-building-tactics-to-boost-your-online-traffic/
o http://www.theoutsourcingcompany.com/blog/search-engine-optimization/15-awesome-
link-building-strategies/
o http://www.theoutsourcingcompany.com/blog/search-engine-optimization/link-baiting-the-
art-of-getting-links-instead-of-asking-for-them/
Analyze and Optimize
You’ll need to constantly analyze what keywords generate traffic and leads, what keywords don’t,
what tactics work and which ones don’t. Knowing what works and what doesn’t and adjusting your
plan of action accordingly is one of the most important parts of any marketing campaign.
Pay per Click Marketing
Pay per Click is very similar to Search Engine Optimization. The main difference is that you don’t need to
tweak your site, create content and build links to get Google to like you. Instead, you “buy” Google’s love.
You pay them for each visitor they send to your site.
The other difference is that with the location on the search engine results page of the SEO and the PPC
listings:
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I put together a step-by-step PPC guide that will teach you all you need to know about PPC:
http://www.theoutsourcingcompany.com/blog/pay-per-click/the-only-ppc-guide-youll-ever-need-to-read/
Social Media Marketing
Social Media Marketing is one of the most powerful and cost-effective ways to connect with your target
audience. These are the most important tips to use social media successfully to grow your business.
Understand What Social Media Marketing is Really About
The number one reason 90% of the people who use social media to promote their companies fail is
that they just don’t get it. Understand the ultimate goal of Social Media Marketing by reading this
article.
Understand the Dynamics of Social Media Marketing
Social media is a lot more than Facebook and Twitter. This step-by-step guide will show you the big
picture of Social Media Marketing and how you can take advantage of it to grow your company.
Twitter
This micro-blogging tool is an excellent way to reach your target audience. Learn how to use it by
reading this Twitter Marketing guide.
Facebook
Facebook is the largest social network in the world and it provides you with an amazing opportunity
to market your services. Read the Facebook Marketing guide here.
LinkedIn Marketing
LinkedIn is the social network you’ll use the most as a business coach to connect with potential
clients. This LinkedIn Marketing guide will show you all the tricks you need to know.
YouTube Marketing
One of the best ways you can position yourself as an expert in your field is by using video. YouTube
is, by far, the largest video sharing community on the web. This YouTube Marketing guide will teach
you the most effective YouTube tricks.
Social Media Etiquette
If you’re new to the social media world, you might want to check out the most important do’s and
don’ts of the social media world.
Blogs, Forums and Groups
Finding your audience online is easier than you think. This guide shows you how.
Growing Your Networks
The larger your networks are, the more prospects you can reach. Learn how to grow your social
networks.
Make Your Website Social Media-Friendly
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Your website will be the hub of your social media campaign. Making it social-media compatible is
crucial. This guide shows you how.
Thank you
I hope you enjoyed reading this guide; I had a lot of fun writing it. Remember:
1. If you have questions, please ask me. My email address is info@TheOutsourcingCompany.com.
2. Feel free to email this report to all your friends.
3. Don’t forget to subscribe to my blog: www.TheOutsourcingCompany.com/blog
Have a great day! I look forward to hearing from you.
Zeke Camusio
CEO - The Outsourcing Company
www.TheOutsourcingCompany.com
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