Green Book 08 P by Jordanpeterson


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                                                                                                                    PETERBOROUGH CITY COUNCIL
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The aim of Peterborough’s Educational Resource Box is to bring our environment into the classroom and target
school audiences to explain and instill environmental issues as a worthwhile lifestyle change. We feel that it is
important that children, our future generation, learn about the impact of human activity on the environment at
an early age.

The pack uses a wide range of activities aimed to give youngsters an appreciation of the importance of issues
such as recycling, composting and the impact of waste on our environment. Educating children means the
information is passed on to parents and guardians regarding the do’s and don’ts of waste and recycling services,
and the children are asked to be the waste officers/detectives to ensure everybody at home is looking after the
environment and placing the correct items in the bins provided.

Through producing an educational package including the Environmental Resource Box, talking at school
assemblies, activities and guided tours of our Materials Recycling Facility (MRF), we can promote our aim to
target school audiences across the national curriculum on environmental issues which, besides being
worthwhile, is also memorable, interesting and fun for children.

It took a year to research and develop the pack which was piloted with at six primary schools and the council
received excellent feedback. In February 2006 the pack was launched officially and distributed to 58 primary
schools within Peterborough, reaching over 4,000 children to date. Following on from this success, we are now
working on the content for a more advanced resource pack for secondary schools.

We believe that the pack has increased the teaching of environmental issues within the classroom and have
found that schools have continued to use the material, take more pride in their school grounds and do more to
reduce their impact on the environment via auditing and composting activities.

Interest from schools has increased and we have held 65 assemblies and MRF facility visits since the launch,
as well as increased interest in other projects we run in primary schools such as composting and the
Peterborough in Bloom programme. Best Value Indicator BV199 surveys have been completed around a
selection of schools to measure the levels of environmental degradation and, as a result, the children have more
awareness of enforcement of enviro-crimes, waste reduction methods and recycling.

The national curriculum was studied before the pack was developed and is designed to offer ready-made
activities for Key Stage one and two pupils. The pack includes a wide range of environmental activities and a
CD-ROM that work with teachers to provide fun and worthwhile lessons.

                                                                                                                    PETERBOROUGH CITY COUNCIL
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There are more than 40 activities across 12 subject areas from art and design to science and citizenship. The
pack includes simple ‘Spot the Difference’ illustrations, exercises to map the geography around school, using
recycled materials in art and music projects, plotting the life cycle of plastic bottles and aluminium cans,
studying the history of refuse disposal, literacy, numeracy and physical education topics. The programme is
flexible so extra activities and information may be added, updated and amended at any time.

Recently we have made further enhancements to the project to be able to quantify the improvements in the local
environment and the knowledge learnt from visits, including talks on recycling, composting, littering, 3Rs
(reduce, reuse, recycle) and MRF tours.

Pre-questionnaires are provided before all visits take place to assess children’s current environmental awareness
and the results are compared to the follow up feedback questionnaires after the activity, enabling us to
continuously review processes and educational materials. We receive very positive feedback and typical of the
comments are:
N       “The Rubbish Game, with its mats, cards, etc is a particularly good design/resource. Kirsty kept all of
        the children engaged appropriately to their age and stage of development”
                                                                               – William Law, Out of School Club
N       “We have used the resource box in many areas of the curriculum and the activities have provided the
        children with meaningful first-hand experiences. The box has encouraged children to think about how
        their actions have an impact on the environment. Year Five children have written to the local paper and
        had an article published complaining about the amount of cigarette butts outside local shops. Our
        children have helped to plan and develop the school’s environmental area and recycle bottles at break
                                                                                      – Dogsthorpe Junior School

Since the launch of the pack in February 2006, which the press, teachers, local companies and the council’s
chief executive and councillors attended, we have conducted 65 school visits and MRF tours.

A further development of this project, and following on from the success at primary schools, we are working
on the contents of a more advanced secondary school resource pack. This is a testing challenge which requires
us to pitch the activities at a harder audience and reach pupils with a different agenda on the environment. A
similar approach to the one adopted for primary schools has been used, covering each national curriculum
subject. This approach covers more than 20 activities including:
N        Design and Technology – “Designing and Making New Product
N        Literacy – “WEEE recycling, a case study” (linking in to the Eden Project’s WEEE Man sculpture)
N        Geography – “Not in My Backyard”.

 It is expected that secondary schools will respond in a similar way to the primary schools. Other plans include
running the environmental themes across all the lessons within the curriculum, as well as holding ‘waste
weeks’, ‘spring composting’, litter picks and more environmental impact assessments and auditing.

                                                                                                                    PETERBOROUGH CITY COUNCIL
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It is hoped that this will persuade secondary school children to become interested in their impact on
environmental quality through the Citizenship Programme. It would be encouraging to see “Youths/Teens” –
an often stigmatised section of the population – becoming more involved in local action and community

There is no legislation that requires local authorities to provide educational information but we have taken a
proactive stance to encourage people to care about their environment. We hope to educate the younger
generation into developing a knowledge and respect for, and to understand, the impacts and consequences of
poor environmental behaviour.

 It is difficult to quantify that this project has improved local environment quality specifically, but follow-up
work after the roll out of the packs indicate that schools have continued to use the material. As a result, the
children have more awareness of enforcement and enviro-crimes. As a city with large ethnic diversity, we find
it is the children who speak the best English who connect best and we hope that the messages are understood
and passed on to parents, thus encouraging all sections of the community to follow the environmental

External partner Masterfoods sponsored the whole Environmental Resource Box as part of its commitment to
environmental initiatives and will continue to do so for the next year, with sponsorship of £12,000 for primary
schools and £2,500 for secondary schools.

This project has not yet received any awards as the early focus was on the production of the materials being
used and the creation of a secondary school pack. Now this work has been completed, attention has been drawn
to how the pack can be quantified in terms of its educational worth, and if it instills any real change to the
physical environment or increased service use of recycling.

Due to it being hard to quantify, this project came fourth in the ENCAMS Cleaner Safer Greener Network
Awards 2007 (Innovation category). The pack surprised ENCAMS with its innovative quality and has been
included as a case study on the Government’s Best Practice website – We
strongly believe that this is the best available pack of its kind and we have sent out examples to other councils
who wish to take our lead in education delivery.

To share in this best practice we are currently considering providing the educational resources online for other
authorities to use, or provide a model in which other authorities could produce their own materials and
education campaigns. We would supply information and advice on funding and sponsorship. We are also
planning to promote more information via our website on energy saving and how to improve the local
environment. ■


     Resource Box
       ……Bringing our environment into the classroom

          Working in partnership with your community

                             What are you doing…….?

                                                                                                                   PINDAR SET
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The Pindar Set business, like most other businesses produces carbon emissions. Our priority as part of our
environmental programme is to reduce these year by year. The aim of the project was to investigate ways that
as a company we could offset or neutralise the remaining annual carbon emissions. It was hoped that by
compiling and calculating our yearly environmental figures we would discover our carbon production. From
these we could then use a suitable carbon calculator to obtain a cost.

The idea was then to donate this money to a recognised and endorsed scheme or schemes aimed at supporting
carbon reducing programmes worldwide. This would be an ongoing process, the progression being to make
each of our sites or departments individually accountable with responsibility for their own environmental
budgets for the following year.

N       It raised awareness within the company about the carbon issue. To do this we used such things as
        branding by creating a fictional, eco-friendly Polar Bear character for inclusion on our awareness
N       It made us look in more detail at the ways to reduce our carbon. We use video conferencing more than
        before, cutting air travel greatly. Awareness at all levels has meant that equipment is turned off when
        not required. A Friday mail is sent out to all personnel by our service department reminding people to
        switch off all appliances off
N       It aligns ourselves to our customer who has the same environmental goals
N       It strengthened our commitment to our 1S014001 accreditation
N       The full backing of the company to this project has ensured that it will become part of our business as
        usual, with reduction as the main priority and off setting the safety net
N       It fits within our EFQM commitment to excellence under social responsibility.

Pindar Set is a process-driven business, with a strong tradition of taking an interest in environmental matters,
so it was only a matter of time before we sought IS014001 recognition. Starting in 2004, we developed an
environmental policy, established a system to manage it, and then implemented it, ultimately achieving the
15014001standard in 2005. We were delighted when last year, even so early on in our environmental
programme, our efforts were further recognised by a Green Apple Award.

As with any ISO certification, part of the requirement is to actively seek to improve upon past achievements.
We use a set of key environmental aspects, which we monitor and report on, to help us. In addition to this, we
are always looking for other ways to improve.

We have always focused our efforts on trying to reduce the resources we use, through recycling of paper, toner
cartridges, cardboard, cans etc. We began to think seriously about how we manage unavoidable business

                                                                                                                   PINDAR SET
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activities and their impact on the environment. We decide to look at neutralising or offsetting our carbon
emissions. We considered these two approaches and initially neutralising our carbon emissions by planting trees
was the most appealing approach.

We investigated several companies and charities until we settled on a company that could supply fruit trees to
the developing world, which seemed a great idea as it potentially provided a useful crop as well as neutralising
our emissions.

We had engaged this company and were disappointed to hear at the last minute that they could not guarantee
where or how our money would be spent. They fund a range of projects, including building schools, so we could
not be sure that our money would actually be spent on trees. We therefore started to look at other options,
focusing more on offsetting rather than neutralisation of carbon emissions.

Our offset approach involved calculating our emissions for the last 12 months and putting them through a
carbon calculator to get a total, and therefore a cost. We used the carbon business calculator supplied by a
company called Climate Care. They are an environmentally focused company (although not one of the
government golden four) with an impressive list of societies, companies and government groups with whom
they work. They invest in environmental improvement programmes around the world. One clear benefit of this
type of project, when compared to our previous tree purchasing proposal, is that we can rest assured that our
money is going directly to schemes aimed at carbon reduction.

The calculator accounts for:
N      Air travel
N      Car mileage (petrol and diesel including company cars, hire cars, pool cars and taxi miles)
N      Train travel
N      Site area per square metres.

Climate Care supports numerous environmental carbon reducing projects around the world including:
N      Human energy
N      Bio and wind energy
N      Efficient lights and stoves
•      Rain forest restoration.

Our calculations:
The figures calculated for our five sites were as follows:
Air travel               566,184 miles
Train travel mileage     253,764 miles
Company car mileage 258,000 miles
Hire car mileage         543,00 miles
Pool car mileage          46,206 miles
Site area                  4,018 square metres.
(Site area includes heating, lighting etc as a calculated average)
Total company C02 emissions equated to 841 tonnes and from that we were able to gain a costing for offsetting
this amount.

                                                                                                                     PINDAR SET
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The projects in the Climate Care scheme are wide ranging and aimed at development of their local areas both
economically and environmentally. Examples include;
N      Treadle pumps in India
N      Efficient stoves in Honduras
N      Energy efficient community lighting in South Africa
N      Rain forest restoration in Uganda.

It’s worth noting that when we compared results from the last two years,they showed a 5.5% reduction in our
total company C02 emissions over the previous year:
N       April 2005 – March 2006 – Total emissions = 890.22 tonnes
N       April 2006 – March 2007 – Total emissions = 840.85 tonnes

We introduced a video conferencing system last year in a conscious effort to cut down on travel. All of our sites,
in the UK, USA and India have this facility and it was enthusiastically received. The commitment shown by
staff throughout the business in using this system is probably the most significant factor in our success.

Apart from the time and effort involved, the only cost to the business was the donation to the Climate Care
programme. While this is not innovative in itself – several companies already do similar things – the speed,
commitment and desire to get it done is exceptional for our business. Our customer sees us as being proactive
in the environmental arena, and respects our endeavours. Any business with sufficient data could do the same
- all the tools are then to enable them to do it.

We aim to drive down carbon emissions again next year through clearer ownership. We intend to make not only
each site but each department within those sites responsible for their own emissions. They will pay for an
offsetting from their own budget, rather than from a company pot. This has been approved by the business and
we presently working on implementing the plans.

We are confident that our environmental programme will continue to gain momentum and reap environmental
and business rewards. ■

                                                                                                                       P. P. H . U D R E W S M O L , P O L A N D
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P.P.H.U. Drew Smol specialises in transplanting trees in order to enable the infrastructure development without
any harm to the environment. Since 2005 we have conducted research on our own technology, which is
currently undergoing patent procedures. At the moment our method allows us to protect any tree or shrub.

Thanks to our technology we efficiently transplant large size/giant trees, much bigger than any trees
transplanted by any type of equipment used before. In this way our company manages to rescue precious trees
which not only have environmental but also historical, cultural and social value.

We show that the development of our towns and cities is possible without felling trees even if they are really huge.

Thanks to our activity we are able not only to save trees but, by transplanting them to various places, almost
instantly create and improve the recreational areas for local communities. One of the best examples of such an
activity is a park in Janikowo, in Poland, where 150 trees were transplanted during one season.

The growing demand for such services has resulted in numerous inquiries from Poland, Slovakia, Germany and
Lithuania. Since 2005 we have transplanted many trees of 150cm circumference in these countries, mainly
oaks, limes and chestnuts.

Our clients’ reference letters confirming the high quality and standards of our service, allow us to assume that
in the near future our company will be able to enter the market of the whole of Europe.

The project involves transplanting large size with new technology, not requiring the standard equipment.
P.P.H.U. Drew Smol has been transplanting trees since 1992. When we started we were able to save trees up to
50 years old which were planted by our grandparents. For this activity in 2003, we received The Green Apple

However, many older trees of great value were still felled and lost so our idea was to prepare a new effective
method of rescuing older trees. In ancient times our ancestors were able to move quite big trees without any
sophisticated machines, so we thought that in the 21st century we should be equally sophisticated but with the
use of advance technology. Besides, we have always believed that the development of our company will help
to protect the important elements of the environment but will also change people’s way of thinking.

The whole project was financed from company’s income. In two years’ time we established our own system of
preparation and moving giant plants. The system involves a few stages:
N       The plant preparation by applying the appropriate chemicals to stimulate the roots

                                                                                                                   P. P. H . U D R E W S M O L , P O L A N D
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N       The plant digging and provision of a careful form of transport
N       Planting and care in a new environment.
Owing to our system, we can say that we protect our living history by saving 100-year-old trees planted by
previous generations. Moreover, we serve local communities, by creating new recreational areas, filled with the
transplanted trees.

                 Roots of history: transplanting ancient trees is a successful business in Poland

At the moment, we are the only company in Poland offering such service, but the growing interest on the side
of individual clients, companies, local authorities and foreign customers, confirms the need of such service and
gives motivation for overcoming technological barriers.

Throughout the whole time of our company’s activity, we have learned that technological expansion does not
have to run parallel with destruction of nature. That is why we are continuing research on improving the
technology of transplanting giant plants. Soon, we would like to introduce a machine, constructed in our
company and based on the hydraulic system, which will improve the quality of the transplanting process,
decreasing the risk of plant dying. ■

                                                                                                                PRESTON CITY COUNCIL
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Our aim was to begin recycling from 125 SMEs in Preston city centre and begin addressing the following
People are –
N       Frustrated at a lack of workplace recycling
N       Generally are unaware that recycling saves them money.

Local authorities considering SME recycling have –
N       No previous experience to build on
N       No funding or obligation.

SMEs considering recycling have:
N     No space to separate and store wastes
N     Fewer staff to divert onto recycling
N     No economies of scale to exploit.

We could see from our collections that there are recyclables in refuse from our trade waste customers. Phone
calls from people frustrated with the lack of recycling facilities at work are commonplace. So our aim was to
begin providing SME recycling, learning as we progress in a completely new direction, towards a financially
sustainable scheme, that is attractive to SMEs and highlights to everyone that recycling pays.

We have successfully:
N      Recycled paper and cardboard from SMEs in Preston City Centre – 87.5 tonnes to date
N      Re-used vehicles outside their normal operating hours
N      Reduced the cost of waste disposal for SMEs by up to 25% in some cases.

We will have even recycled the time that people spend staring out of a bus window into time spent
contemplating the pleasant surprise that they did not have to pay any bus fare today. Why? Recycling paid for
it as we plan to inject profits made as a result of the scheme back in to the Preston Park and Ride scheme.

We successfully bid for funds to kick-start this scheme with WRAP (Waste & Resources Action Programme).

                                                                                                                      PRESTON CITY COUNCIL
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We understand from WRAP that ours is the best local authority scheme to which they are contributing, with
over half of our target of 125 customers already receiving collections. They add that 82 per cent of businesses
said their staff needed no encouragement to recycle, and that over a third of businesses said recycling had
improved their reputation in the local community.

N       Preston City Council provides a cardboard and paper collection service to businesses within the city
        centre area
N       We can collect six days a week as required
N       We use existing vehicles and experienced collection staff, supported by administration staff
N       We recruit from our existing customers and their neighbours. We contact them with literature and phone
        calls, following up successful leads with site visits
N       We will incentivise the scheme with an attractive price and an interesting payback
N       Saving 25% on our existing SME refuse collection charges, businesses can save money and reduce their
        environmental impact.

The payback from the scheme will reward participants and highlight the benefits of recycling. As this is an
entirely new scheme it is difficult to predict how much paper and card will be collected. Therefore an unknown
sum, raised from the sale of recyclables, will be returned to the businesses and commerce in the city centre in
the form of free trips on the Park and Ride bus service.

This will benefit the staff and customers of the scheme and can be fully scaled to suit the monies raised. The
reason for the free bus trips will be prominently advertised outside and inside the bus. Passengers will be
encouraged to take their free bus ticket and recycle it at home. The financial benefits of recycling will be easily
seen and positive media coverage is likely.

With full co-operation between the crew, administration staff and the Commercial Waste Officer, problems are
reduced and opportunities highlighted.

After eight months of operating, we will have learned enough about recycling from SMEs to have a full review.
At this point it will be possible to consider continuing the scheme, extending it to more customers, collecting
more recyclables and the price and incentives to offer in future.

We have a two stage strategy for gathering business. In the first stage we approached our existing commercial
waste customers and their close neighbours. Using the knowledge of our commercial refuse collection crews
we contacted existing customers who best match the profile, geography, and type of waste we are looking for.

Whenever a business agrees to the service, we also approach their immediate neighbours. It will be important
to sign them up to the service, both to maximise the efficiency of our collections and to reduce any chance of
‘piggy-back’ waste being added to waste put out by the paying customer.

A second stage will only be needed if this targeted approach does not achieve the required number of customers.

                                                                                                                      PRESTON CITY COUNCIL
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We will mail shot city centre businesses and follow up with phone calls a few days later. A site visit is necessary
for every customer, looking at:
N       Potential space available to store recyclables
N       Suitable containers
N       Fire risks and health and safety issues, including the size and weight of bundles
N       Frequency of collections, mirroring their stock receipts if possible
N       Responsibilities – How and when to set out recyclables for collection, how we collect, and where
        materials end up.

A first come, first served approach may be encouraging people to sign up during the first visit. This is not
always possible so follow up phone calls by administration staff and the Commercial Waste Officer seek closure
within one week. Our aim is to commence collections a week after a customer signs up for the service. After
two weeks we review the arrangements with the customer. We only invoice them for the service when both sides
are happy that the correct frequency and containers and other aspects of the service are satisfactory.

As there is no disposal cost for recycling, there is a saving of around 25% off the cost of our commercial waste
service.The scheme is priced ‘at cost’ but in the initial phase, the income that the scheme will raise from
collected recyclables is hard to predict. We are ‘banking’ money from the sale of recyclables and will return
these funds in a manner which benefits the businesses that earned it. For the second year we will know what
tonnages are likely and will review this strategy.

We will return funds ‘banked’ from selling recyclables in the form of free trips into the city centre on the Park
and Ride bus service. This benefits all recycling participants and the first free trips will be around the August
Bank Holiday period. The service is operated by Lancashire County Council which has supported this proposal.

N       Staff and customers of retail and commercial businesses in the city centre will benefit
N       There will be good media interest in this story, with a positive message about recycling resulting in a
        tangible benefit for the public at large
N       The financial benefits from recycling are a powerful message not commonly highlighted
N       Passengers will be given a recyclable ‘ticket’ by the driver explaining how their free trip was financed
        by saving and selling cardboard and paper from the city centre. Recycling Pays posters in the window
        of the bus will re-enforce this message and display it to pedestrians in the city centre. Tickets, printed
        on recycled paper, will also bear a message encouraging passengers to take it home and dispose of it in
        their household paper recycling box.
N       This method of advertising will be highly cost-effective. The surprise of expecting to pay for a service
        and not having to will reinforce messages with long lasting impact, and people waiting for a bus or on
        a bus journey are far more receptive to the messages. Recycling and the Park and Ride scheme have a
        suitable relationship as they are widely perceived as having an environmental benefit.

Our SME recycling scheme is still in its fledgling stage but is already a sustainable scheme. After the six month
review we hope to extend the service and incorporate both glass and recyclable plastics. ■

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                                                                                                                    RED RHINO CRUSHERS
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By 2012, if UK demand increases by an expected one per cent per annum, 20 million tonnes of extra aggregates
will be needed each year. The only solution to this demand is to stop paying to send valuable rubble to landfill
and to profit by crushing it into recycled or secondary aggregates.

Red Rhino Crushers Ltd have designed a range of portable compact crushing equipment with two main
N        To reduce significant levels of building site waste from entering landfill across the UK, Europe and the
         rest of the world which significantly benefits the environment everyone is trying so hard to save
N        To encourage onsite recycling within the building and construction industry which could save
         customers substantial amounts of money on skip hire, landfill charges, transportation and manpower –
         and also prevents having to purchase new aggregates.

The recyclers are simple to use, safe and within the weight restrictions and towing regulations, and are some
of the most versatile and compact crushers in the world. They represents the greatest method for any
construction and building company to be environmentally friendly while making savings from recycling.

Red Rhino have reduced by a huge amount the quanitity of demolition material going to landfill and has
encouraged the UK to crush on-site and re-use as valuable aggregate. As a consequence, it has contributed
significantly towards raising the Government’s annual recycling figures.

According to customer surveys, the Red Rhino 500 series crusher easily reaches 12 to 15 tonnes an hour, which
means that one crusher could prevent between 24,960 and 31,200 tonnes of landfill waste from going to landfill
in a single year. Red Rhino have sold 274 crushers to date.

Red Rhino have successfully launched four new crushers in the last year. The 4000 series was launched in May
2006 at he SED exhibition and was named Recycling Product of the Year. Due to customer demand for a much
larger recycler, Red Rhino then launched the 7000 series in May 2007 along with a shovel crusher and a new
shaped 5000 series.

                                                                                                                      RED RHINO CRISHERS
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              Little and large: the Micro Crusher helps reduce the amount of waste going to landfill

Red Rhino Crushers Ltd™ was founded in July 2004. Colin Campbell, the technical & development director,
has been involved in the concrete and aggregate market for years and confirmed a strong demand for compact
portable crushers via intense market research with end users such as constructors, builders and industry
directors. Colin and the directors initially funded prototypes with private equity and thereafter attracted further
private investors.

Colin first prototyped a Micro (now the 4000) Crusher and then quickly established that the market at that time
required a slightly bigger machine. So the 5020 was designed and prototyped and has been sold across the UK
for the past three years and exported to the four corners of the world.

Following market trends Colin returned to the drawing board to expand the range to include the 4000 series and
within months launched the award winning 4000 series at the SED exhibition in May 2006. Both models are
entirely British designed and engineered and can be transported to site on a trailer. They are purposefully
designed to fall within the towing restrictions within the British Isles as the 5000 series weighs only 2,750 kg
and the 4000 series weighs 1,420 kg.

For the past two years Red Rhino Crushers Ltd™ has led the way in transportable recycling equipment dedicated
to reducing landfill, lowering building site costs, reducing aggregate extraction and assisting the building and
construction industry on becoming environmentally friendly.

Together with a reduction in vehicle movements and down-time, Red Rhino Crushers™ have revolutionised how
many UK construction sites conduct their daily work routine, and offer a growing number of builders a sensible,
cost-reduction solution to operating better site waste management protocols, while creating substantial cost

                                                                                                                  RED RHINO CRUSHERS
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reductions on skip hire and reducing the requirement for new aggregates by crushing hardcore waste on-site.

For example, Tony Robinson from SPS Ltd bought a 5020 series Red RhinoTM crusher to expand his plant hire
company. After hiring his machine to a very satisfied customer; Tony said: “The crusher did approximately 90
tonnes per day for 4.5 days, the client crushed it downto 40mm and was recycling as a base for the building and
using the rest for hardcore on a new road.

“The cost saving for hardcore was £3,200 (400 tonnes at £8 per ton). The cost of taking it away would have
been around £3,000 whereas the cost of crusher hire for five days was £1,500, so the total saving for the
customer was £4,700.”

With many enquirers from the UK and abroad contacting Red Rhino CrushersTM on a daily basis, the
development team established a further gap in the market where economies of scale demanded an even larger
addition on the range for the larger recycling-conscious companies and local authorities.

In response, Red Rhino launched three new recycling solutions at the SED exhibition this year:
N       The 7000 is a dedicated secondary building and demolition debris recycler, capable of recycling in
        excess of 60 tonnes per hour of material previously sentto landfill
N       The 5000 is a new platform and redesign following on from the successful 5020 mini crusher and
        features additional accessoriesrequested by hundreds of users of the Red RhinoTM.
N       The Shovel Crusher is a new development taking the main features of the 4000 series.

                       Boxing clever: jaw-crushing mechanics of the Red Rhino crusher

Both the 5000 and 7000 have vibratory tray feeders along with remote control andoverband magnetic tramp-
iron removal systems. Both feature the new Deutz engine configuration and both are ready for supply from
early June 2007. Red Rhino sold three 7000s and one 5000 series on the first day of the show for delivery to
France and already have a listof orders lined up for all new crushers.

The whole range of crushers feature highly efficient, safe and simple to operate, jaw-crushing characteristics.
The unique design of Red Rhino CrushersTM has meant that all products feature a host of safety features, are
very durable.
                                                                                                                     RED RHINO CRUSHERS
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When purchasing a Red Rhino Crusher TM, all customers are fully trained in their safe use, loading, operation
and following a strict evaluation at the end of training are awarded a certificate of competence. A full range of
finance options are available to assist with purchasing.

Red Rhino CrushersTM have a development team involved heavily within the design of newproducts that will
feature within many traditional user groups such as building and construction. Due to their unique recycling
capabilities these also feature within the buying requirements of many local authority and environmental

It is estimated that around two billion tonnes of waste is generated in the EU every year, of which almost a third
of the total waste comes from construction and demolition. Recycling and the reduction of landfill is a strong
driving force behind the designs from Red RhinoTM and all products have special dust suppression features
which are both simple to use but, extremely effective in reducing air-borne particulate dispersion.

Implementing on-site recycling not only saves a significant amount of money but long term also reduces overall
carbon footprints by very significant reduction in vehicle movements. Red Rhino negate the need for collection
and delivery of site waste and new aggregates.

Red Rhino have sold 274 crushers to date. If 274 recyclers crushed at even a pessimistic rate of 10 tonnes an
hour for five hours a day, three days a week for 26 weeks in a year, the end result would be 1,068,000 tones.
Not only would this total have the potential to avoid 106,860 grab lorry collectins and deliveries, it woudl also
prevent 43,624 tonnes from going to landfill.

This practice would save a considerable amount of money because Landfill Tax has increased by £24 a tonne
so the users of the 274 crushers could potentially save more than £1 million by recrushing on-site and recycling
as aggregate.

There clearly was a gap in the market and Red RhinoTM has established its brand as synonymous for mini-
crushers throughout the industry. ■

T: 01296 310 600    E:
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The main aim of the project was to design and develop a unique, state of the art website that introduced young
people to recycling in an interesting but fun way. The website would also contain a membership club to link
children with similar interests and establish a collective voice. This work was designed from first principles
as no-one seemed to have produced anything similar.

The project also aimed to start children on the road to waste awareness and pride in their community. It sought
to develop links with other council initiatives so that there is a natural path to follow as children mature and
move away from the area.

The project aimed to provide information and support but to also act as a mechanism to bounce ideas from
council to children advice versa.

N    We have established a novel, interesting and well received website that not only attracts interest from
     the locality but also from across the world
N    We have developed a focus for recycling within schools and the wider-community with a champion
     to be proud of
N    We have developed a natural path from ‘interest in recycling at a nearly age’ through to ‘civic pride
     and community involvement in environmental initiatives’
N    We have set up a recycling club that has already attracted 93 young members since its introduction in
     April 2007
N    We have not only increased the number of people recycling regularly but have also increased the
     tonnage and improved the quality of we receive through our recvcling service.

Rhys Cycle is a recycling champion who forms the focus for all recycling within Rhondda Cynon Taf,
although he has a special appeal to younger children. He is also a friend who knows about recycling and can
help solve any problems

The world of Rhys Cycle – – is a unique, state-of-the-website. It is more than just a
fun way to list recycling information although the site is full of facts that have attracted questions in the past.
The website is a two-way exchange of information and a major opportunity to receive and respond to
suggestions from younger recyclers.

The website also includes a diary of events, on-line educational games and a free membership club with
regular newsletters. The recycling club is particularly important as it provides a voice for members to air their
issues and vehicle to receive feedback from the council.

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The site has links to several partner organisations that children can identify with. It has links to the players of
Cardiff City Football Club, the local professional team as well as links to the Cardiff Blues regional rugby team
and Pontypridd Rugby Club, an important local team. All these organisations support our recycling initiatives
and children can find that their sporting heroes are also keen recyclers.

The project is supported whole-heartedly by councillors and senior managers within the council. They have
released sufficient funds to not only set up a professional website but to also provide management of the site.

                    Life in cartoon motion: How to spread the word about recycling in Wales

We set up the website to increase waste awareness and to make learning about recycling fun and interesting.
The website and its main character provide a focus for young recyclers and reinforce our recycling message
in an easily understandable but different way. The site also organise recycling activities and initiatives without
being stuffy or prescriptive.

We initially thought that we would get visitors to the site from Rhondda Cynon Taf and possibly a few of the
surrounding local authority areas. In fact we have received hits from all over the UK and have also received
visitors from across Europe, including Albania, and from as a far afield as Australia, China, India, Mexico,
New Zealand, South Africa and the United States. Since the site opened in April 2007 we have welcomed 93
members to the Rhys Cycle Club, including one young member from Germany.

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Rhys Cyle is now a familiar figure in the schools of Rhondda Cynon Taf and recycling awareness has increased
significantly. There is also a recycling impetus passing from the children to their parents and grandparents.
We know this because levels of recycling are continually increasing. We are not only getting more people to
give us more and more material, but we are also getting cleaner, higher quality material.

We have managed to link recycling to other council initiatives and through this we are developing community
pride from early age. The message we are putting out is that recyclers are responsible people, they don’t drop
litter or let their dogs foul the footpaths and children are responding to this.

We are also making sure that when children reach an age where it’s no longer cool to be a member of the Rhys
Cycle Club that there is a natural progression to our other initiatives. A sister project run by our Streetcare
Department – Where We Live – encourages children to investigate their local environment, pinpoint issues that
need addressing and identify who should be making those improvements. Then further down the road this will
link to our community pride initiative – Love Where We Live – that will involve communities in initiatives to
improve their local environment.

There is a clearly identifiable focus for recycling in Rhondda Cynon Taf and children have a clean, green hero
to look up to. Children can join a club of like-minded individuals and have a collective voice on environmental
issues. It is easy to contact the council through the website.

The website provides an opportunity to develop other green ideas with suggestions and initiatives coming from
both the council to the children and from the children to the council. Schools and the wider community have
already become involved in environmental initiatives.

The project helps develop waste awareness through the children to parents and grandparents and has the
potential to reach all areas of the community. Children have a link to their sporting heroes and can discover
that even local celebrities have an awareness of environmental issues and are prepared to play their part.

The project is unique within local authority and waste management circles. It is not a stand-alone initiative that
will run out of steam or that children can slip into but have nowhere to go when they outgrow this phase of
their lives. It is a link in a chain of initiatives that moves from very young school children to older, more
sophisticated children through to secondary school pupils and on past school and into the community.

The National Assembly for Wales has acknowledged the impact and potential of such a site and intends to
promote it as an example of best practice to be used by other authorities. The Minister for Education was
supportive of this opportunity and there also has been a suggestion that this could be developed even further
and used as a UK model.

The website was relatively easy to set up through using a local web design company but then the hard work
began. We have set up a dedicated officer to monitor and administer the site to ensure that responses are dealt
with promptly. There is a swell of enthusiasm among younger children for the site and for recycling in general.

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It would be inexcusable to dampen this enthusiasm by failing to respond to enquiries or suggestions. Back up
and support are essential.

We have reached an agreement with our education department and they will be providing teacher support so
that we can tailor the website to the National Curriculum.

We intend to cement links to other council initatives and are developing new characters to expand into these
areas. Rhys’s dog Fowler will soon be introduced to link recycling to anti-litter and anti-dog fouling initiatives.
Other characters will follow. The ultimate aim is to create a clear path to our other initiative so that this is not
a passing phase in the lives of younger children. ■

                                                                                                                  RWE NPOWER/YORKSHIRE WILDLIFE TRUST
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It aims to engage the local community to get involved with conservation work. The project will last for three
years and consists of developing 12 nature reserves across Yorkshire. RWE npower and Yorkshire Wildlife Trust
have been working together for 15 years and this is the type of project that we want to support and get our own
employees and the local communities to work in partnership with each other. The project has attracted private
finance from npower and Heritage Lottery Funding of £646,000 to develope these nature reserves.

Key objectives are:
N      To enable local communities to enjoy and learn about wild places near them
N      To provide training for volunteers in practical work, monitoring, and detailed conservation planning
N      To involve local people and volunteers in wildlife management and monitoring
N      To manage wildlife sites in order to protect and enhance their wildlife heritage
N      To engage with communities local to Yorkshire Wildlife Trust sites in order to encourage good practice
       in community links, volunteer training and wildlife conservation.
N      People are encouraged to learn new skills, to help with surveying, monitoring, conservation planning
       and management, and develop teams of volunteers with the skills necessary to contribute to a
       sustainable future for wildlifein Yorkshire.

N       Partnerships with organisations working with people under-represented in wildlife heritage and
        conservation in the target areas of Leeds, Doncaster, Selby and Wakefield, together with People in
        Action and Park Lane College, Leeds
N       Knowledgeable groups of volunteers who are networking within their own communities
N       Better access to wildlife reserves through interpretation materials and changes on site. Examples
        include the installation of kissing gates and translated interpretation materials
N       Deeper understanding of the needs of people new to volunteering in the sector and the development of
        management information, systems and induction procedures to support those needs
N       Attendance at events where communities have the opportunity to meet and talk for the first time about
        involvement. For example, the Leeds Mela where nearly300 people were able to access information on
        events and opportunities.
N       Work with groups who have not been accessing wildlife reserves to date – for example, eight young
        people with Prader-Will Syndrome involved on two site days. More than 600 older people have been
        involved in Wildlife Wealth events ranging from wildlife identification (fungi, woodland fruits, winter
        trees) to conservation (drystone walling, coppicing).

Wildlife Wealth is a new project engaging people in the Yorkshire region with their wildlife heritage. Nearly
1.5 million people live in and around the urban centres of Doncaster, Wakefield, Selby and Doncaster and it

                                                                                                                  RWE NPOWER/YORKSHIRE WILDLIFE TRUST
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                    Cutting edge: two young volunteers learn about woodcraft in Yorkshire

is in these areas where our activities are focused. Doncaster became known for its engineering works, Wakefield
for its mining and Selby for its history. Times have moved on and these towns and cities have developed new
employment and different faces – as shopping centres, financial hubs, and thriving service centres. Bustling
commerce, alongside the need to adapt has raised new challenges, one of which is the role of wildlife in
people’s lives.

The principal challenge was how to get these communities get involved with understanding, enjoying and
protecting their own local environments. One of the first steps – and a key element in the project – was to
bring people to the wildlife on their doorstep. Just two miles from Leeds is the popular Golden Acre Park and
just next to it the Adel Reserve. In February we celebrated Nest Box week with nearly 100 people, including
many local families.

In the first seven months of the project 43 events have been run by the WildlifeWealth team, of which 11 were
run on sites not belonging to the Yorkshire Wildlife Trust. These included walks, talks, work days and family
events. During these events more than 1, 000 people became involved in activities.

Working with volunteers we are focusing on developing their skills, such ase holding dry stone walling days at
Stoneycliffe Wood, bird surveying training at Stocksmoor Common, fencing in Mexborough or popular
woodland crafts at Oxclose Nature Reserve. Families and groups worked together on charcoal burning and a
real favourite – making green furniture.

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Only seven miles from Leeds is the peaceful and serene Hetchell Wood. In November a small group learnt
traditional skills in coppicing, thereby contributing to the woodland management near to their homes. As well
as training and practical days, there have beennumerous talks and guided walks facilitated by Wildlife Wealth
- from wildfloweridentification to South African wildlife.

In the Leeds/Wakefield area Yorkshire Wildlife Trust Nature Reseves included in the project are Adel Dam,
Bretton Lakes, Hetchell Wood, Stocksmoor Common and Stoneycliffe Wood. In the Doncaster/Selby area
reserves are Denagby Ings, Fen Carr, Hapyard Haymeadow, Sprotbrough Flash, Thorpe Marsh, Brockadale,
Sherburn Willows and Willow Garth. Of these, four have been designated sites of special scientific interest
(SSSI). These are:
N       Brockadale – Has particularly rich flora including four species of violet together with primrose,
        bluebell and water flgwort playing host to speckled wood and brimstone butterflies
N       Denaby Ings – Insect life is outstanding, particularly since the discovery in 1966 of the beetle
        Acrotrichis Henrici which was added to the British list of beetle species
N       Sherburn Willows – This site is especially important for its wildflowers and insects, including day-
        flying Mother Shipton and Cinnabar moths
N       Sprotbrough Flash – More than 112 species of birds are recorded annually and six species of bat are
        present in an area steeped in history and a mecca for naturalists since the 19th century.

Wildlife Wealth has also participated in some large events, most recently the hugely popular Bollywood in the
Park this year that brought together the Leeds Mela with Bollywood stars at Roundhay Park. Nearly 300
people new to the work of the trust visited the stand, exchanging ideas about how they could find out more.

Future plans for Wildlife Wealth include more joint working with organisations such as People in Action that
bring together young people. In the autumn Wildlife Wealth launches a walking and practical conservation
group for 16 to 24-year-olds from all backgrounds. We will meet regularly and participants will have the
opportunity to learn not only about nature and the environment, but also to develop key life skills.

We have been running a series of nature walks in places such as the Chevin Forest Park, Adel Dam, Golden
Acre Park, Roundhay Park and Malham Cove. These have been a gentle introduction to the countryside and
so far have attracted 112 people from the Indian and Chinese communities in Leeds. Walking for fun and
enjoying time out with family and friends is part of our autumn programme with short walks in accessible
spots, led by a guide who points the way to magic underfoot, overhead and in front of everyone’s eyes.

We plan to develop our work with volunteers, supporting work on different nature reserves. Plans include
installing new kissing gates and perhaps a celebratory event around Valentine’s Day. With People in Action we
are aiming to translate information about the Adel Reserve for our Chinese and Asian communities.

In the longer term there we are looking at how to work with environmental artists. One idea is to work with
families to enjoy wildlife by building outdoor kilns and using materials from the environment to fire and glaze
tiles, to make beautiful mosaics to work into the ground, and to bring art, wildlife and people together in our
urban spaces. ■

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In 2006 Salford City Council’s newly formed Environmental Crime Unit (ECU) set out to develop an effective
and innovative multi-agency response to environmental crimes such as dog fouling, flytipping, graffiti, littering
and vandalism.

Tackling these nuisances and offences isn’t simple – citizens who are generally responsible can commit daily
environmental crimes through carelessness and thoughtlessness. Yet there also exist more serious offenders –
people who commit indiscriminate acts of flytipping and vandalism.

The overarching aim therefore was to create an environmental crime strategy to both change collective attitudes
to ‘minor’ indiscretions and to take significant enforcement action against individuals committing larger scale
environmental crimes. This required a blended approach of communication, education, and enforcement
activity with the following interdependent aims and objectives:
N        To reduce incidents of all environmental crimes, be they dog fouling, flytipping, graffiti, littering or
N        To drive up the level of effective enforcement activity
N        To increase public awareness of the seriousness of environmental crimes, for such incidents to be seen
         as a crime against the community
N        To pioneer a multi-agency approach, with all partners understanding the importance of environmental
         crime prevention and enforcement and with Salford City Council maintaining a joined-up approach.

A variety of achievements have been realised under each of the aims and objectives and the communications
campaign has been very successful, with coverage on BBC and ITV television, BBC Radio Manchester and the
Manchester Evening News and Salford Advertiser newspapers.

Several important partnerships – conferring enforcement powers on other agencies – have been secured. As a
result, levels of enforcement activity and prosecutions have been dramatically driven up, in some cases to four
and five times their previous levels. Also, in light of a lack of mainstream funds, the unit had to develop an
entrepreneurial approach to securing funding, with successes including:
N         £150,000 from the Stronger Safer Community Fund
N         £134,000 from the Neighbourhood Renewal Fund
N         £50,000 from the New Deal for Communities fund
N         £20,000 from Salford West Quick Wins Fund.

As a result of fulfilling these objectives, the overall aims of the strategy have been achieved with reported
incidents of flytipping and graffiti decreasing by 24% and 32% respectively.

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            Driving the message home: Salford City Council is getting tough on environmental crime

Environmental crime is demoralising for the communities where it occurs. It has a negative influence on how
affected public spaces are perceived and is expensive to clean up with an annual bill of hundreds of thousands
of pounds. It is committed by the few but affects the many. It is a symbol of deprivation, which is an important
issue for any area. Yet, in Salford, a city associated with industry and, at one time, urban decline, it is
particularly important.

Salford is experiencing an era of regeneration. Its image is much improved with an accompanying sense of
revitalised communities. These improvements need safeguarding and so reducing incidents of environmental
crime is crucial.

Salford previously suffered environmental crime problems – from 2003 to 2006 there was a year-on-year
increase of 20% in flytipping and 1,200 graffiti incidents annually. These incidents devalued the positive
developments in Salford and spoiled its public spaces. In light of these figures, Salford’s ECU sought to develop
its new strategy.

Joined-up working
The ECU has secured the following partnerships under its environmental crime prevention strategy:
N      Greater Manchester Police committed to a unique memorandum of understanding that saw Police
       Community Support Officers empowered to issue fixed penalty notices for environmental crimes
N      All frontline management staff at the council’s arms length management organisation housing provider,
       New Prospect Housing, were trained in environmental crime enforcement and reporting
N      A partnership with Salford’s car parking enforcement division authorised their officers to issue
       environmental crime fixed penalty notices from April 2 2007

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N       Partners from the Fire Service, Police, Probation Service, housing providers, transport providers,
        trading standards and the ECU operated ‘Beat Sweeps’ to identify environmental crime issues.

                          Class act: taking the Crucial Crew initiatives to local schools

Education initiatives
In junior schools, the ECU has committed to an education initiative called Crucial Crew. This is a multi-agency
initiative to deliver community safety messages to every Year 6 schoolchild. In high schools, an initiative for
Year 7 pupils was delivered. In citizenship classes presentations were held regarding the negative effects of
environmental crime. A DVD formed a central part of this programme. It was made by pupils from the Irlam
and Cadishead areas of Salford in a way to appeal to their own age group.

Smart enforcement has been vital in reducing environmental crime. Over the last six months, many
environmental crime cases have been taken courts following the non-payment of fixed penalty notices, or the
conclusion of environmental crime investigations. Enforcement activity has focused on the commercial sector
and private land owners. Here inspection of duty of care notices, and ensuring land is kept free of litter, have
been core activities. To ensure magistrates are aware of environmental crime’s impact, links were made with
the community justice panel and training provided to magistrates, to ensure optimum awareness of
environmental crime legislation.The improved enforcement process involved advanced technology, with covert
CCTV, body and car camera technology used to capture evidence.

The strategy included a multi-channel communications campaign with national and local coverage, dedicated
environmental crime web pages, roadshows and open days, and the launch of a DVD produced for broadcast in
schools. All were designed to spread the message that environmental crime is damaging and is being tackled.
Prominent reports have included:
N       October 2006 – ECU featured on BBC Real Lives
N       July 27 2006 – Granada Reports television feature about flytipping
N       July 31 2006 – Salford Advertiser feature headlined A Dirty Job and the Manchester Evening News had
        a court report headlined Bin bag rogue in court

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N       July 31 2006 – Radio Manchester Live interview on fly-tipping
N       May 2007 – A Salford Environmental Crime Officer will feature in a broadcast of Tonight with Trevor
        McDonald on ITV1.

The ECU received enthusiastic endorsement and co-operation from its Joined-up Working partners:
“The PCSOs have made a major contribution to improving the quality of life of the local community and we
have worked extremely closely with Salford City Council to develop their roles”
                                                                                Chief Supt Kevin Mulligan

“The challenges faced by our partners in the environmental crime unit are the exact same ones faced by
ourselves. To produce a joined up initiative to combat shared problems was a priority and close working with
the unit has been extremely productive”
                      Geoff Akroyd, Deputy Borough Commander,Greater Manchester Fire and Rescue Service

There has been similar praise for the Education Initiatives:
“The kids have shown themselves really enthusiastic in getting involved and taking part in the litter picks. It’s
something they want to continue”
                                                 PC Phillips, school based police officer,Walkden High School

“The success of the DVD in the school has encouraged us to progress with the Eco-Schools award and continue
with the programme as part of citizenship”
                                                    Cat Parsons, Head of Citizenship, Walkden High School

Enforcement activity was accelerated with these milestone legal actions taken:
N      Litter enforcement requests increased from just above 50 to nearly 400
N      The number of fixed penalty notices have increased from 100 in 2005 to 700 in 2006
N      There were 81 successful court prosecutions and 116 pending from 2006
N      The communications strategy has been very successful and the coverage has been resulted in less
       flytipping and graffiti reported. Flytipping incidents have decreased by 24% from 5,779 in 2005 to
       4,496 in 2006
N      Graffiti incidents have decreased by 32% from 731 in the period from September 2005 to March 2006
       to 501 in the period from September 2006 to March 2007
N      Funding – The unit developed an entrepreneurial approach to securing funding.

As a result of the strategy implementation, citizens enjoy a markedly improved environment, with much less
flytipping, graffiti, litter, and vandalism. The development of Salford City Council’s ECU indicates how
environmental improvements can be achieved in short time scales. It demonstrates how enterprising officers can
overcome barriers created by scarce funding, and how a communications strategy can be used to change
behaviour and perception. ■

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To encourage local businesses to improve their environmental performance and to progress towards an
Environmental Management System, while at the same time benefiting their business performance through
cost savings, improved efficiency and increased competitiveness.

This is done through free services and assistance from a range of local environmental and business support
organisations who make up the BISNES (Business in Sandwell Network of Environmental Support) network.
This is organised by the Sustainable Development Team within Sandwell MBC, who are recognised by
businesses as the first point of contact for the Business Environment Charter and the associated support.

N       76 Sandwell companies have signed up to the Charter, from all sectors and ranging in size from ten
        employees to more than 500
N       25 Charter companies have achieved ISO 14001 and a further 16 are in the process of implementing
        ISO 4001
N       39 Charter companies have received a free energy survey from BISNES via the council, identifying
        average savings of 14% per business and a potential carbon reduction of 10% per business
N       Annual Charter event held at which the Chief Executive of Sandwell MBC presented 24 Charter
        certificates to local companies.

The Business Environment Charter was developed as a tool to encourage businesses to improve their
environmental performance and, ultimately, to achieve ISO 14001. Businesses provide information on their
activities, environmental impacts, pressures and achievements, and sign a commitment to make specific
environmental improvements.

A number of Sandwell businesses were part of the automotive supply chain and were under pressure to
demonstrate environmental commitment. The Charter was one way of helping them do this, and of providing
them with the support to continue to improve. At the same time, the business benefits were promoted,
N       Reduced costs through energy efficiency and waste minimisation
N       Increased competitiveness and ability to meet customer pressure
N       Improved legal compliance
N       More efficient operation.

The BISNES network, which includes Groundwork Black Country, Envirowise, Carbon Trust and Hestia
Services (the local energy efficiency advice centre), provides co-ordinated support and assistance to businesses
on a range of environmental issues. The Charter is a systematic way of providing that assistance and
monitoring its effectiveness on those businesses who take part. The scheme has recently been revamped into

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four levels – Bronze, Silver, Gold and Platinum. Businesses are awarded a Charter based on what they have
already achieved environmentally and are given an environmental programme to enable them to progress to
the next level.

There is no time limit for this, the over-riding aim of the Charter is to provide what businesses need when they
need it, and to allow them to work at their own pace.

The cost of running the Charter is minimal. The majority of the contact and organisation is done through
Sandwell Council’s Environmental Business Adviser, part of the Sustainable Development Team, as part of the
day-to-day work. There is no cost to any business who wants to sign up to the scheme.

As well as a certificate, assistance provided to Charter businesses includes:
N       An information pack containing reference materials, good practice guides and local case studies
N       Access to a free Energy Survey funded by Sandwell Council
N       Quarterly Environmental Legislation updates
N       Invitations to regular free environmental seminars arranged by BISNES
N       A thermal imaging print of their site, taken from the aerial survey of the borough which was
        commissioned by the council
N       Information on training and other environmental initiatives in the area
N       A baseline environmental review of their premises
N       Advice and information on any environmental issue via the Environmental Business Adviser.

There have been a number of environmental benefits of the scheme, including:
N      25 Charter companies have achieved ISO 14001 and 16 others are in the process of implementing it
N      39 energy surveys have so far been carried out, identifying average potential cost savings of 14% per
       business and carbon emission reductions of 10% (115 tonnes) per business
N      36 Charter businesses have also signed up to Sandwell Company Travelwise and are implementing
       Green Travel Plans
N      10 Charter businesses have undergone accredited environmental training courses, to raise staff
       awareness and help their continual improvement
N      One business who implemented the no-cost and low-cost recommendations of the energy survey
       reduced emissions by 154 tonnes per year
N      Another Charter business received waste minimisation support and went on to reduce emissions by
       200 tonnes per year.

There have also been economic benefits:
N      Implementing the energy survey saved one Charter business £10,000 per year via an outlay of just
N      Another business targeted energy and waste and reduced electricity consumption by 11% and water
       consumption by 9%
N      A number of businesses have used the Charter as evidence of environmental commitment for their

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        customers, helping them to retain important business contracts and also gain new business
N       One company reduced process scrap by 65%, a move that increased efficiency and reduced material
        purchase costs.

These benefits, leading to stronger and more sustainable businesses, then reflect into social benefits through
the availability of local employment opportunities. Some Charter businesses have also moved into working
with the community, supporting school projects or offering work experience and apprenticeships.

Businesses now recognise that the Charter represents a reliable, effective and practical source of environmental
information and support, and that we understand business needs and pressures and can help them to address
environmental issues and improvements whilst still meeting their business objectives. More and more
businesses are getting involved in the scheme, with 18 new Charters awarded in the last 12 months alone.

The aim now, as well as continuing to recruit businesses to the Charter, is to work closely with those who have
signed up, to monitor their environmental performance and identify the best ways to help them achieve their
targets. We can then work with them to set new targets and see continual environmental improvement and
progress through the Charter levels.

The scheme has recently been revamped, making it easier for the businesses to understand, to see the benefits
for them and to see progress. The effectiveness of the Charter is continually monitored, through rate of
involvement and feedback from businesses and, as possible improvements are identified, these will be built
into the scheme.

The Business Environment Charter is now being promoted across the four Black Country Boroughs, building
on the success in Sandwell and there is no reason why the model could not be used elsewhere, to engage with
businesses on environmental issues.

Some of the services offered in Sandwell are specific to the area – the thermal imaging print and the free
energy survey, for example – but there is other environmental support which can be offered, depending on the
organisation or area concerned. ■

The source of free and up-to-date environmental
advice and assistance for businesses in Sandwell,
provided by local environmental and business
support organisations.

Services available include:                       Achievements include:
• Baseline environmental reviews                  • 150 businesses assisted per year.
• Energy surveys                                  • Average saving from energy
• Aerial thermal images of individual sites           surveys of 14% per business.
• Environmental legislation updates               •   Average savings from waste
                                                      audits of 9% per business.
• Environmental training and awareness-raising
• Waste audits                                    •   Over 80 businesses signed up
                                                      to the Charter.
• General environmental helpline                  •   Over 120 businesses signed
• Regular environmental seminars                      up to Travelwise
• Sandwell Company Travelwise – developing a      •   Over 50 Sandwell businesses
    Green Travel Plan                                 have achieved ISO 14001
•   Business Environment Charter – a positive
    commitment to environmental improvement and
    ongoing help in achieving that improvement.

To find out what BISNES can do for you contact Julie Coxon on 0121 569 6603
         or check out the website at
                                                                                                                 SCOTTISH POWER RENEWABLES
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With a capacity of 124MW, Black Law windfarm in Lanarkshire, Scotland, is currently the largest operational
windfarm in the UK. In developing the project we wanted to show that it is possible to build a large-scale
windfarm, in the right location, that would deliver environmental, economic and community benefits.

Our aims included:
N      Creating a model of sustainable development – a windfarm of which the local government could be
N       Progressing the project in a collaborative way, with local communities, local and national government,
       special interest groups and NGOs
N      Supporting the UK Climate Change Strategy and the UK and Scottish governments’ targets for
       renewable energy
N      Achieving our 2010 targets of building 1,000 MW of wind energy and reducing CO2 emissions per
        GWh by 25% on 1999 levels
N       Restoring a blighted landscape, creating habitat enhancements and conducting associated scientific
N       Delivering a project that would be earnings enhancing and create economic benefit locally.

                                                                                                                   SCOTTISH POWER RENEWABLES
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N       Climate change benefits – Black Law generates enough green energy each year to supply 70,000 homes
        and will save more than 280,000 tonnes of CO2 annually
N       Economic benefits – 40 Scottish companies were involved in construction of the project, which created
        200 jobs and delivered £26 million to Scotland
N       Community benefits – Launched a £100,000 a year trust fund for community projects
N       Commercial benefits – good power yields and income from ROCs.

The project included significant landscape restoration and habitat management plans. Work included:
N      Restoring a derelict opencast coalmine that blighted the landscape
N      Creating a wetland area of 150 hectares for wading birds, such as lapwings, curlews, ringed plovers,
       oyster catchers and snipe
N      Felling 430 hectares of commercial forestry to allow the regeneration of blanket bog and acid grassland
N      Planting sacrificial crops – crops planted but left unharvested to benefit wildlife – to provide food for
       wintering farmland birds
N      Enhancing deciduous woodland and scrub to attract birds such as long-eared owls and black grouse
N      Restoring 320 metres of stream to its original course and managing habitats along the banks to attract
       otters and water voles.

With a capacity of 124MW, Black Law windfarm in Lanarkshire is currently the largest operational windfarm
in the UK. The project began with a rigorous site selection process, carried out in line with our Windfarm
Sustainable Development Policy and Windfarm Biodiversity Conservation Strategy, policies that we developed
in consultation with WWF, Friends of the Earth, Scottish Natural Heritage and RSPB.

During our site selection process we exclude locations where a windfarm would be detrimental to the landscape
character, wildlife, or amenity. The brownfield site at Black Law, with its derelict opencast coalmine, provided
the opportunity to deliver long term improvements to the local landscape and habitat.

After initial scoping studies, we embarked on an extensive consultation process that included meetings, public
exhibitions and stakeholder surveys before conducting the detailed environmental impact assessment and
submitting a planning application.

Our plans, incorporating stakeholder feedback, were finalised only after consultation with three local
authorities, seven landowners, 72 organisations and 180 local people. The project was given the go-ahead by
the Scottish Executive in February 2004. The windfarm, comprising 54 Bonus turbines, was built in two phases,
with Phase 2 completed in Spring 2006.

Scottish Power is the UK’s leading windfarm developer with nearly 900 MW of wind energy in operation, under
construction or consented. Our target is to achieve 1,000 MW of wind capacity by 2010. Black Law is part of
a commitment to clean energy that includes:
N       Europe’s largest onshore windfarm – the 322 MW Whitelee project
N       Building the world’s largest commercial wave farm in the coastal waters off Orkney

                                                                                                                   SCOTTISH POWER RENEWABLES
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N       Developing a tidal stream project in Scottish waters with Hammerfest Strom of Norway
N       Conducting a major feasibility study into clean coal technologies (combining supercritical turbines with
        carbon capture and storage) at Longannet Power Station.

In April 2007 we became part of the Iberdrola Group – – the global leader in renewable
energy with 6,500 “green” Megawatts worldwide and a project pipeline of thousands more, including plans to
increase the capacity of Black Law.

                          Turbine drive: Black Law is the largest windfarm in the UK

The project cost £90 million and was funded by the company. In delivering this large-scale green energy project,
we restored a barren landscape Scarred by opencast mining and implemented a highly ambitious habitat
management programme covering an area of 1,440 hectares – equivalent to 2,000 football pitches.

We are monitoring the success of the Habitat Management Plan through studies, including a leading-edge
blanket bog research programme, vegetation surveys, bird surveys and studies of water vole populations. Black
Law generates enough green energy each year to supply around 70,000 homes and will save more than 280,000
tonnes of CO2 annually.

Stone from the opencast mine was used in road construction and the cement used in the concrete bases of the
turbines was manufactured by Scot Ash from power station ash, saving CO2. Around 40 Scottish companies

                                                                                                                    SCOTTISH POWER RENEWABLES
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were involved in construction of the project, which created 200 jobs and delivered £26 million in economic
benefit to Scotland. As part of our long-term commitment to our windfarm communities we are contributing
£100,000 annually to a Community Trust, which is a lifeline to the remote communities in this former mining
area. 3,500 local people attended our open day last year.

In addition, we funded community projects including an all-weather football pitch, a poly tunnel greenhouse
with wind and solar power resources at a primary school and we provided educational S-Cubs (solar science
sets) to local schools.

The longer-term benefits will come from annual CO2 savings of 280,000 tonnes per year, the funding of the
Community Trust for at least 25 years and on-going habitat management.

The key innovations were our collaborative approach, the extent of our voluntary habitat management measures
and our restoration of a badly scarred brownfield site. We also led the industry in devising a technical solution
to mitigate the effects of wind turbines on aircraft radar systems.

We are committed to sharing our knowledge and experience through various forums and our habitat
management work at Black Law was used as a case study by the Sustainable Development Commission in its
report, Wind Power in the UK.

The Black Law model will be useful for promoting best practice as the UK exploits its wind resource to provide
sustainable energy and contribute towards the UK target of a 60% cut in CO2 emissions by 2050. RSPB and
Scottish Natural Heritage have cited our habitat management programmes as examples of best practice and
other developers are beginning to adopt standards we have set.

We are using our experience to good effect in the construction of other windfarms, including Whitelee, near
Glasgow, which at 322 MW will be the largest onshore windfarm in Europe. Black Law is performing well
commercially and met a quarter of Scottish Power's ROCs requirement for 2005/06 and 2006/07. ■

                                                                                                                   S E G WAY S O U T H W E S T
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Segway Southwest was set up to introduce the Segway Personal Transporter into the southwest of England.
Through organised events throughout the region I hope to be able to convince people that there is an alternative
to driving their car to work and thus cut down on traffic congestion. Devon intends to be the first county to go
green and I hope that because of the very nature of the machine I can contribute by introducing the transporter
into the region.

My greatest achievement so far was to sell two machines to the Dinosaur Wildlife Park in Combe Martin where
previously they were using fossil fuels machines around the park. Machines have been loaned to the Eden
Project, a vast eco friendly based park in Cornwall that provides a home to thousands of plants from three of
the world’s climatic zones. The aim is to show them how they can use these machines alongside, and hopefully
replace, some of their petrol-fuelled vehicles.

On a visit to America in November 2006, I was amazed to see an unusual and very innovative type of transport
– the Segway Personal Transporter – being used around Disneyland. On closer inspection and curiosity,
learning of the machine’s capabilities I knew I had to explore further.

Having been interested in the greener way of life I researched on the impact of our carbon footprint. For
example, breathe in and you inhale 380 parts per million (ppm) of CO2 – the most abundant gas in our
atmosphere – compared to just 280 ppm 100 years ago and we humans are to blame for the CO2 increases.

As I discovered more facts about the Segway I realised it was ticking all the right boxes. The Segway has zero
emissions, covers up to 24 miles on a single household charge that costs 8p on average. It integrates with our
pedestrian society perfectly as it is able to glide from 0 to12.5 mph powered by two ion-lithium batteries which
enable it to turn on its own axis with the help of five gyroscopes that sense the changing terrain and your body
position at 100 times per second.

As Devon intends to be the first county in the U.K to go green I knew the Segway was the way forward. I
embarked on setting up a business that would promote these wonderful machines and trying to give as much
exposure as possible. My first call was to import two Segways and along with a friend, Miss Hazel Jackson, we
spent £10,000 of our own money importing them as quickly as possible. I was aware of the upcoming Comic
Relief charity day on March 16 2007 and decided to promote the Segway by charging the public £3 to
experience the machine and inform them of its greener nature.

After many anxious phone calls to the USA, we received the Segways with a week to spare before the event.
I quickly contacted the local council, police and supermarkets to organise suitable areas with a large public

                                                                                                                    S E G WAY S O U T H W E S T
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                           Blonde ambition: testing the Segway Personal Transporter

footfall where I could show and demonstrate the Segways. We had to survey the sites, do risk assessments,
contact the highways departments and notify the fire and emergency services.

Having 30% approval from willing parties, I proceeded to obtain fencing, posts and tools to enclose the areas
acquired. After finalising details with Exmouth Police, a Sainsbury’s supermarket, my daughter’s school and
two parks in the Exeter area were selected.

We were now at the end of February and I still had no idea how the Segway would perform, and I was relying
on feedback from the Segway website and various individuals who had owned or ridden one. When they finally
arrived my fears were short-lived as I believe the Segway is truly a major feat of 21st century engineering. Very
low maintenance, brushless motors and multiple sub-systems ensure that you stay balanced throughout your

With great gusto Hazel and I went about designing posters, leaflets and flyers to get as much advertising within
the last week. By the end of Red Nose week we had well over 600 members of the general public testing the
machines. The main advantage of the Segway was how quickly most people took to riding it, normally only a
matter of minutes. This was then followed by what they call in America The Segway Smile.

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                                         Fair cop: police test the Segway

Shortly after, we visited industrial estates, car showrooms and garages, hospitals, parks, local shops and gardens
anywhere to promote how environmentally friendly the Segway is. We contacted local adventure parks, zoos,
warehouses – anywhere that would normally use petrol or diesel forms of power or transport. Hazel contacted
the local newspapers and BBC Spotlight TV and we had a 20-second slot at tea-time. By the end of the second
week we had raised nearly £900 for Comic Relief.

After our campaign I was shocked to learn that the Segway is not legal in our country at present. Even though
they are allowed to be used throughout Europe, America and Canada, I discovered that the UK Government had
resurrected a 170-year-old bylaw that restricts their use to private land. Surely with the Government trying to
encourage greener forms of personal transport, which are safer to use and environmentally friendly, they would
embrace the idea of the Segway as congestion continues to worsen and fuel prices continue to rise?

This however is not the case, so I decided to mount my personal campaign to legalise the Segway but had found
out a Gareth Brandwood in the north of England had already begun such as process. I contacted him and he has
helped me immensely in printing out forms and getting them submitted to my local MP.

In April, having sent out flyers to various farms and adventure parks hoping I could persuade them to purchase
a Segway, I had a call from a Mr Bob Butcher of Combe Martin Wildlife Park asking if the Segway could be
ridden by him even though he suffers great pain from a bad back. After a successful meeting, we ascertained he
needn’t be confined to a wheelchair as he may put on extra weight from sitting down and being in a sitting
position could increase pressure on his spine.

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Contacting him two weeks ago he informed me that buying a Segway had made both his life and running his
business easier. I am now considering contacting mobility aid stores to offer them a Segway for demonstration
purposes, my only drawback being the current legal status of the Segway.

Undaunted, I ride a Segway to work and no one has used any enforcement notices against me. I am now in talks
with Exeter Police and the Eden Project for them to trial the Segway in their respective areas. It’s a long road,
but made easier by the Segway. ■
                                                                                                  Jeff Lawrence

                                                                                                                 SHIRES SHOPPING CENTRE
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The Shires Shopping Centre in Leicester City Centre is approximately one million square feet in size, half of
which is dedicated to retail space. The owners take corporate responsibility very seriously and are committed
to reducing C02 emissions to all the properties within their portfolio. The targets include:
N       Remove all mechanical ventilation from the shopping malls and introduce high level natural ventilation
        louvers controlled by the BMS
N       Carry out a phased replacement of old switch start fluorescent luminaries to energy efficient high
        frequency tri-phosphor luminaries within the car park
N       Carry out a phased replacement of emergency stairwell lighting to P.I.R controlled high frequency tri-
        phosphor lighting
N       Where practical change existing switching of lighting to PIR control switching within the centre
        management suite.


All of the works have been completed and we are already starting to see energy savings of more than 20% per
month, as illustrated in the table above. ■

                                                                                                                    MIASTO SIEDLCE, POLAND
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The main reason for building the gas thermal power plant was to close the 40 MW La Monte heating plant,
which was sited on a housing estate in the town centre. The heating plant, which was built in the late 1960s,
was equipped with old-fashioned, low-efficiency devices.

Previous reform and the extension of the heating network had led to the closure of a number of local boiler
houses. The buildings they had supplied with power were connected to the town network. The above situation
made the heat and electricity sales go up despite the industry recession, introducing heating junction
automation, or rationalisation of heat usage and thermo-modernisation taken up by the users.

On account of this, La Monte Heating Plant closure had to be followed by creation of a new power source using
environmentally friendly earth gas.

The use of earth gas powered turbines for electricity and heat production is innovatory in Poland. The opening
of the thermal power plant has led to:
N        Closure of La Monte Heating Plant
N        Reduction of heat production at the Central Coal Heating Plant (RC-1)
N        90.000 MWh (324.000 GJ) reduction of electricity production at the existing electric power plants
N        reduction of air pollution.

The estimated total emission reductions areas follows:
N       CO2            120,037 tonnes/year
N       Dust              299 tonnes/year
N       SO2              1,290 tonnes/year
N       NO2              406 tonnes/year
N       CO               162 tonnes/year
N       Benzo-a-piren    O.044 tonnes/year
N       Soot              1.3 tonnes/year.

The La Monte Heating Plant was environmentally unfriendly so the company’s management decided to
combine heat and electricity production, with the use of environmentally friendly earth gas. The new thermal
power plant is designed to work in the load basis of Siedlce heating system. As a result, heat production at the
coal boiler houses has decreased by 40%. This has led to a considerable reduction of air pollution and waste
(slag and ash) production and, thanks to better efficiency, has made it possible to save about 755,000 gigajoules
(GJ) of primary energy a year.

                                                                                                                      MIASTO SIEDLCE, POLAND
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The plant meets the Polish legal requirements as well as union directives. It boasts all the necessary
administrative decisions and permissions. In the field of power engineering its way of functioning corresponds
to the European Energy Card regulations.

The enterprise evaluation from the point of view of being technically innovative. The use of earth gas-powered
turbines for electricity and heat production is innovatory in Poland. The gas turbines used had been produced
with the use of SoLoNox technology, which guarantees minimal nitrogen oxides emission and high efficiency
at the same time. Nitrogen oxides emission is one of the drawbacks of simpler models of gas turbines.

Another innovation was a heat storage battery with the calorific capacity of 95 GJ, designed to equalise the
daily variability of the system’s loads. This ensures constant power value and maximum load of the gas
turbines, which considerably improves the average efficiency, start-up loss reduction and emission reduction.
Using the battery prevents an additional coal boiler being started for a short time (several hours) or another
turbine set being started in the summer.

The heat storage battery was the first of its kind in the country and we had lacked any experience of the choice
of its parameters, solving construction details or operating it. The automatic and steering systems used fully
eliminate the operating error risk or causing injury to the devices, as well as ensure the plant functioning with
optimum parameters.

The investment fulfillment started in May 2001. Simultaneously, high-pressure gas piping (about 11 kms) was
being built by the gas supplier, and 110 kV Siedlce-Industry electric power distribution station was being
rebuilt, enabling power to be introduced to the national electric power system. The first synchronisation with
the National Electric Power System took place on March 23, 2002.

After the successful introduction of the thermal power plant, La Monte Heating Plant was closed down. In order
to meet the stricter new air protection requirements introduced in 2006, modernisation projects are still being
fulfilled. The project was completed on January 26 2006 and involved replacing the dust collecting system at
Boiler No 1 of the central heating plant with Cyklofiltr, a modern high-efficiency dust collector.

Modernisation of another boiler made it possible to meet the present environment protection requirements. The
modernisation of dust collecting system enhances the efficiency of dust collecting installation, which results in
the reduction of dust emission. The reduction obtained is 75,9 Mg/year.

For the years 2006 RO2009 further automatic hydraulic regulation of the heating network is planned, as well as
automatic cut-off valves installation and further heating junctions automation and visualisation. This will lead to
the reduction of heat loss due to overheating, and ensure a more rational heating economy within the system.

Further extension of SCADA system will take place, as a system of management and supervision over the
whole heating system exploitation. ■

                                                                                                                    SLOUGH BOROUGH COUNCIL
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Research has shown that recycling and the environment are not a high priority for low socio-economic groups
and ethnic minorities, both of which form a substantial part of the Slough’s makeup.

The aim of Big Green Day Out was to reach these previously hard-to-reach groups with an accessible and fun
event and through this event increase awareness,educate, encourage participation, entertain and above all
change behaviour and attitudes to the environment.

We felt negative messages simply berating consumer behaviour were turning people off, and a more positive,
inclusive approach linking behaviour change to climate change in Slough as well across the world would be
more effective. As well as being educational, it aimed to offer practical advice, with free giveaways to help
residents to be more environmentally friendly.

Big Green Day Out is held annually on a Saturday, right in the middle of Slough town centre, thereby ensuring
as large an audience as possible. Run by the council’s communications and environmental services teams, in
partnership with local environmental charity Groundwork Thames Valley, Big Green Day Out 2006 aimed to
involve large and small businesses, charities, interest groups, environmental groups and statutory organisations.

At Big Green Day Out 2006, market research interviews measured behavioural change:
N      72% of people said they understood the causes and effects of climate change and said they would
       recycle more waste or produce less waste
N      76% of people said they would now buy low energy products such as lightbulbs
N      66% of people said they would use less energy
N      64% of people said they would be more environmentally friendly.

Residents were given 300 recycling boxes, 2,000 energy saving lightbulbs and 3,000 re-usable shopping bags.
Big Green Day Out 2007 is on Saturday June 30 and the event is now one of the most popular in the town.

Big Green Day Out began in 2004 as a small event held in a conference centre in Slough. Two years on, it had
become a major town centre annual fixture involving more than 30 different organisations from the council to
charities, interest groups and businesses large and small.

Big Green Day Out 2006 aimed to bring environmental information, education, entertainment and awareness to
the residents of Slough, in particular to hard-to-reach groups who had not responded to more traditional
techniques. Packed with knowledgeable people, able to answer questions on the environment without preaching,
residents could find out all they needed to know about a range of issues all in one place and with ease.

                                                                                                                    SLOUGH BOROUGH COUNCIL
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Research had shown that recycling and the environment are not a high priority for low socioeconomic groups
and ethnic minorities, both of which form a substantial part of the Slough’s makeup. But this event was
designed to be fun and interesting for residents of all ages, and is the first and only environment-focused event
in the area.

In 2006, the event cost £12,000 including the purchasing and distributing of 3,000 re-usable, environmentally
friendly jute shopping bags, a giveaway designed to show residents the impact carrier bags have on the
environment. The money came from the Local Agenda 21 budget and there were donations from the local
shopping centre.

The idea was innovative and new to Slough and. one year on, re-useable shopping bags are now the height of
fashion across the country. In Slough itself, other parts of the local authority are now considering giving away
re-useable bags, including the library service that regularly gives customers carrier bags.

In the past year the recycling rate in Slough has gone up from 19% to 23%. Any council with a small or large
hard-to-reach population would be able to use the Big Green Day Out concept and tailor it to the specific
priorities of their area. For example, for the 2007 Big Green Day Out there is a specific focus from the council
on composting as this is a green priority for the year. High Streets and town centres are easy locations and
accessed by many hundreds of people, particularly on a Saturday, so there is a ready audience who will always
be willing to stop and see what is happening.

Big Green Day Out is now scheduled as an annual council event and this year it will be even bigger. From the
2006 event, we learnt that people are at their most receptive to environmental concepts and information when
presented in a fun, entertaining and accessible manner, and, in particular, when they can speak to informed
council officers, charities and organisations face-to-face about the issues that concern them.

In this way, the council’s message and information reached many more people than some traditional marketing
techniques would have done and with a much higher response rate, leading to increased awareness and local
action. ■

                                                                                                                   SOLO MAILING SERVICES
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SOLO Mailing Services is sending out the message, Mail Smaller and Smarter, as it promotes highly targeted
mailshots to its clients, and the message is being well received by our clients.

These clients are used to mailing houses who positively encourage them to mail ever larger numbers of people
in an effort to maintain high response rates. However, SOLO is different. We find ways to produce less waste
and fewer unwanted mailers. We work with our clients to help them achieve the highest possible return on their
direct mail by looking very carefully at who they are mailing and the impact their campaign might have.

In addition to reducing our carbon footprint through purchasing and operational changes, SOLO is helping
customers to reduce their own impact by offsetting some of the carbon emissions generated by each mailing. We
fully support the efforts of Tree Appeal and hope that we can help our customers to make a difference through
our pledge to plant a tree for every 20,000 items we mail on their behalf.

SOLO is a small mailing house with individuals rather than machines handling packaging and assembly tasks.
We believe that our method is better because we provide local jobs and the kind of flexibility that machine
production simply can’t match. This approach has allowed SOLO to adopt green policies very quickly and our
work with Tree Appeal just one of a number of eco-initiatives we are undertaking.

Our ISO9001 procedures have built in a number of processes to ensure that the materials we buy are all from
sustainable resources, that we have a comprehensive recycling policy and that we only make trips that are
absolutely essential. In the first month since partnering with Tree Appeal our clients have helped to plant 12
trees, and we see this as a step in the right direction.

There is so little we can do as individuals to impact the effects of climate change but at SOLO we are simply
doing what we can and encouraging others to join us. We are hoping that a Green Apple Award will help us to
raise our awareness of the issues still further and to make our customers aware that they too can make a choice
for positive change.

The long-established SOLO Mailing Services prides itself on quality and reliability. It is a family run business
and was formed in 1988 by the current managing director Sue Owen, who set about creating a company that
could offer a managed mailing solution with stringent quality procedures.

We employ eight full-time and two part-time industry specialists based at our 4,347 square foot facility in
Reading, in Berkshire. SOLO has achieved its reputation as a leading service provider in the Thames Valley by
working with customers to deliver the right product or service at the right time at a fair price. We consider

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ourselves to be more than a mailing house and we believe that we are a solution provider, but more importantly
a solution provider with a conscience.

Our decision to adopt environmental best practice methods was born out of a passion to do something for our
environment, specifically about the ever-growing mountain of junk mail we all receive on a daily basis. We
recognise that all companies need to advertise their products and services in order to survive and we cannot
pretend that direct mail will go away completely. However, as a mailing house we could see that we were
adding to the problem by simply helping our clients to mail more and more material every year. In 2006 the
decision was taken to bring an end to that and to become, instead, an instrument of change.

Over the last 12 months while our data analysts have been working on a plan for new sales based on
environmental best practice methods, our administrative staff have been working in the background and
introduced measures to ensure that we recycle as much waste material as possible.

Our local council informed us that they were unable to help with managing recyclable materials and so we have
switched all of our waste management to a private company who can help. All of our paper and board is
collected weekly by a paper recycler, while plastic pallet wrappings, cans and plastic bottles are collected
fortnightly by another waste recycler.

We have switched suppliers of packaging materials to ensure that where we cannot use our own shredded paper
as packaging, we buy from a supplier of biodegradable materials. The paper and envelopes that we use are
purchased from sustainable resources and we actively discourage the use of glossy finishes which make the
paper less easily recyclable. All our staff are actively involved in the process, which is something that we
believe is essential if our environmental policy is to succeed.

The most important element, however, is our Mail Smaller and Smarter campaign. Most mailing houses charge
their customers on a per 1,000 basis and it is always in their interest to mail in larger volumes, because more
mail equals more revenue.

In an effort to stem the flow of junk mail that we all receive, SOLO has begun campaigning for its clients to
think more carefully about reducing waste. The obvious place to begin was the use of tools to clean a customer’s
database – removing gone-aways, deceased records, duplicates and so on. The second and most important
element has been working with the client and their existing data to profile prospective customers. Knowing who
you want to market to and why is a tough call, but precise identification of traits allows a marketing team to
mail only those most likely to respond.

Additionally, SOLO has helped marketers to see the value in creating several marketing pieces to appeal to
different segments of the target market. Make the piece speak to the individual is the message and the response
rates are helping our clients see the value in taking time to get the audience and the message spot on every time.

In the late summer of 2006, SOLO approached a company who it knew to regularly mail in the region of 30,000
items every week in order to attract attendees at free educational workshops. When SOLO visited this new

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client for the first time, we discovered that all the data that they used came from a pool of business opportunity
seekers and selections were made each week dependent on where the workshops were planned. The only
criteria for mailing these people were that they may have once expressed an interest in becoming self-
employed or in finding a secondary income.

We knew that we could get much smarter with their mailing. SOLO worked on a solution to more accurately
understand who attended the workshops. Data analysts built predictive response models using past workshop
attendee and existing customer files, which were then applied to a national file and sub-selections were made
on a geographic basis every week. Our challenge was to present a solution which would cut the mailing
volume while at the same prevent response rates from falling.

We found that 90% of responses were coming from within a 30-minute drive time of the workshop. When
SOLO started preparing list selections, we changed from a wider postal area based, geographic selection to a
30-minute drive time postal sector selection. The result is a smaller mailing volume and response rates have
increased across the board.

Having achieved our primary aim, we then moved to improve on this still further. In-depth analysis of the
client’s data file showed that the top three segments of the response model were predicted to respond at 150%
of the average response. SOLO suggested that rather than mail into the whole three segments, we simply mail
the top segment.

 The result of this was that response rates were higher and the mailing volume (and therefore cost per
conversion) went down. This allowed the client to utilise their marketing budget in other channels like brand
awareness through national and local press and radio.

The overall results of the campaign for this client have been so successful that SOLO is now looking for new
clients to work with on a similar basis. We have been able to consistently achieve response rates of 0.25%
with the modelled data and we are mailing an average of 28% less per week than the client used to before
SOLO’s recommendations were adopted.

SOLO continues to work with this client today and uses this example when discussing mailing volume
reduction with other clients. There are already other clients who are adopting our methods and we are hoping
that there will be many others to follow suit, who will benefit from our advice and who will take steps towards
a much greener future. ■

                                                                                                                     S O U T H W E S T W AT E R
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To significantly reduce the number of road tanker journeys made between Drift WTW and Nanstallon sludge
facility by optimising the performance of the sludge thickening plant. By closely monitoring the process, it is
hoped that by using the sludge judge, thicker sludges can be achieved and fewer process problems will occur.

A 38% reduction – against the ten-year average – in road tinkering was achieved at minimal cost in the first

The benefits to the environment are quantifiable in terms of reduced emissions, fuel usage and HGV journeys.
Considerable savings were also made and there is scope to extend the methods trialed at Drift WTW across the

Sludge is a by-product of the water treatment process. It is of little use and has to be disposed of responsibly.
The sludge produced at Drift needs to be to be treated on-site, to thicken it, and then it is taken away by road
tanker for further treatment 50 miles away. After that it can be finally disposed of to land where it is of use as
a soil conditioner.

Each stage of the process is expensive, labour intensive and with an environmental impact. On average, from
1996 to 2005 over a million gallons was produced annually, which was duly transported, in a succession of road
tankers to Nanstallon, a facility some 50 miles away, for further treatment and disposal.

The cost is astronomical – £250 for the average tanker load plus another £40 to cover costs of disposal to land
(transport, taxes etc). Then you have to add the cost of running the centrifuge at Nanstallon, and all the
associated hours of operators’ time. Multiply all that by 173 – the average number of tankers per year from just
the one site – and it can be seen that on the grounds of cost alone, ways of reducing the volume of sludge
produced had to be investigated.

With tankers doing a round trip of 100 miles at 6mpg 173 times a year, the environmental toll was also
considerable. The fleet of tankers operated by the contractors, Gregory Environmental, are modern and
efficient, complying with tough new European emissions standards, but the impact of HGVs travelling 17,300
miles and burning 2,883 gallons of diesel every year is something that should be reduced if at all possible.

In the late summer of 2005, the operators at Drift WTW began trialing the Sludge Judge, a device with many
applications in industry where readings of settled solids in liquids are required – water and sewage, chemical
plants, food processing, fish farming and so on.

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The sludge judge comprises a long clear tube with a non-return valve at its distal end. The tube is simply
lowered slowly into the sludge thickener tank to touch bottom, then withdrawn and the captured contents
examined. An exact profile of the sludge thickener tank could be seen, something previously impossible to
observe. By examining the depth of thickened sludge, its precise nature and the nature of the settlement
processes within the tank, the operators were able to manually intervene to make the thickening process more
efficient, using a combination of close observation and trial and error.

The cost of the sludge judge is negligible. The highest specification 15-foot model is advertised on the internet
for $106.85 (£58) compared with high-tech sludge level detection systems used with only limited success
elsewhere, with payback coming from even a single tanker-load saved.

This cheap, low-tech, easy to use piece of apparatus enabled the operators, for the first time, to optimise the
operation of the sludge thickening plant.

With the Sludge Judge eliminating guesswork, the question remained as to whether big savings could be
achieved through greater efficiency. The answer was an unequivocal yes. The report submitted for the Pennon
Group’s Environmental Award and Big Throwaway Challenge showed how a saving of 38% over the average
– that’s 66 tankers or 395,000 gallons – was achieved in the first year.

For the record, 395,000 gallons equal around 1,795 tonnes less waste from just one site. The environmental
benefits from this were fewer tanker journeys, resulting in 5,000 litres of diesel not being burned, 13.3 tonnes
of CO2 not being emitted and 109 kg carbon monoxide not being pumped into the atmosphere.

If the use of the Sludge Judge could be extended to other water treatment sites and also to the waste water
function. Even if not as successfully as at Drift, there would appear to be massive environmental benefits and
huge operational cost savings to be made.

The Sludge Judge is cheap to operate and generates savings in the first year of operation, not only financially
but also environmentally. The use of a low-tech solution to a problem increasingly dealt with by using ever
more sophisticated electronic instrumentation was enthusiastically embraced by the operations team who
achieved huge savings at minimal cost.

In an increasingly automated industry, perhaps other savings are possible that uses similar low-tech methods
but are just as cost effective, if not more so. ■

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The aim was to economically reduce the company’s import of electrical energy from the national grid and
reduce the volume of MDF sawdust sent to landfill, with the benefit of reducing operating costs and improving
the company’s impact on the environment. The heat generated from the process will heat the offices, factory
and the painting process, reducing the need for any form of fossil fuels.

The aims of the project have been successfully met, with the waste dust being used to generate heat and
electricity. The savings in waste disposal and the reduction in the purchase of electricity have exceeded
expectations due to the increase in local Landfill Tax and increases in electrical energy costs for 2006-07.

Springfarm Architectural Mouldings (SAM) produces a range of architectural mouldings manufactured from
moisture resistant, medium density fibreboard (MDF) for the construction and DIY industries. The range of
mouldings includes skirting, architrave, window board and cornice.

Due to continuous growth of the company and the resulting increase in waste sawdust and electricity
consumption, we had a large and growing requirement to reduce costs in these areas. In 2001 and 2003 boilers
were installed with steam engines to turn the waste MDF dust into heat and electrical energy. At the time of
installation this plant was capable of dealing with the waste from the factory and provide up to 30% of the
electrical demand required. With the ever increasing growth of the company, it was noted in the December
2005 strategic review of the business, that further developments were required to deal with the increasing
volumes of waste form the manufacturing process and improve the percentage of electrical energy generated

Research we carried out indicated that waste disposal costs and electricity costs would rise considerably. This
was confirmed when the electric agreement for 2006-2007 was drafted and it showed an increase of 42% on
the previous rates – electricity in Northern Ireland is the most expensive in Europe.

The electricity industry in Northern Ireland has seen changes over the last three years with three suppliers now
on board. The waste disposal issue was predicted to start to affect production within six to eight months so it
was an easy decision to make, namely that further capital expenditure was needed to improve the position of
the company.

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SAM have been involved in waste improvement projects for 12 years. The use of purpose-build boilers in 2001
and 2003 proved the technology worked in terms of incineration of the MDF dust, but the steam engines were
not capable of providing the electrical energy required. Gasification had been tested in 2000 using the MDF in
a briquetted format. This technique had not worked successfully due to problems with the briquetting process.

During the period from 2002-2005, SAM had worked alongside a local company in the design and installation
of a gasification system using solid MDF offcuts. This project was capable of providing a higher electrical
output per Kg of fuel than the boiler and engine installation. The gasification project was stopped due to the
ever-increasing costs to maintain the plant and the need for SAM to answer the requirements of the volume of
MDF dust now getting manufactured from production.

The Energy From Waste Project
The four objectives were to:
N      Generate 100% of electrical load in-house
N      Eliminate waste disposal
N      Provide process heating
N      Provide space heating.

This would all be made possible by the implementation of a combined heat and power plant using a specialised
furnace and steam turbine. There was major risk involved as this was the first plant of its kind in the world.
While other projects have been able to generate steam from wood waste chippings and electricity from the
steam, no project had yet been able to produce steam and electricity from burning MDF dust using a turbine.
Success depended on how well this innovative project was managed to integrate all the various elements of
design, installation and commissioning.

All MDF dust from the moulding manufacturing operations are efficiently extracted and ducted to silos. The
dust is then burned to produce steam. The three steam boilers are connected a steam turbine. This turbine
provides the rotary movement to power the generator, which in turn provides the electrical energy. The
expanded steam from the turbine passes through a vacuum condenser. This condensate is returned to the boiler
to reduce the need for make-up water. A medium pressure hot water circuit circulates through the vacuum
condenser. The hot water is passed through heat exchangers to produce hot air for the drying process and to heat
the factory. The medium pressure hot water is also transported to the offices and converted to low pressure hot
water to heat a hot water cylinder to produce hot water and office heating.

The project costs were estimated at:
N      Waste disposal           £1,589,323
N      Electricity              £848,450
N      Total Savings            £2,437,773
N      Less project costs       £1,200,000
N      Overall cost benefit     £1,237,773

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The payback period was under three years. We successfully secured an interest-free loan from the Carbon Trust
of £200,000, repayable over five years. The value of the loan is the maximum available for capital expenditure
on energy efficiency projects

From 2006 to 2010 we will eliminate the need for over 58,000 tonnes of MDF dust to be disposed to landfill.
There will also be the elimination of the transport pollutants used in the process of waste disposal. The turbine
will produce over three million kWh per year and the potential CO2 savings will total 1,195 tones per year.

MDF is manufactured from fast growing Sitka Spruce and Lodgepole Pine trees, so the fuel source is easily
replaced. These trees have a positive effect on the atmosphere as they take in carbon dioxide and produce

The SAM approach to energy efficiency has been used as a benchmark within Northern Ireland industry. Tours
of the plant have been organised to share the knowledge gained via Invest NI. SAM management have given
presentations at CHP shows and energy efficiency seminars for best practice.

Our customers are highly impressed with our world-class approach to business and to waste disposal. As a result
our sales have increased significantly to position us as UK market leader. ■


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