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					                                                                            CONTACT:
                                                       Sandra Fine, rbb Public Relations
                                                                         305-567-0535
                                                               Sandra.Fine@rbbpr.com

     Zumbathon® Charity Trend Puts the “Fun” in Fundraising
            Zumba Fitness enthusiasts and instructors
              raise millions for non-profits globally
June 8, 2010 -- HOLLYWOOD, Fla. – Walk-a-thons, bake sales and car washes are
long-time staples of grassroots fundraising, but a new trend has now emerged that is
estimated to have raised millions of dollars for charities around the globe. Zumbathons®
are high-energy Zumba Fitness classes that raise funds for non-profit organizations, and
more than 200 have been held around the world just this year alone.

Zumba Fitness organized the first Zumbathon in Miami, Florida in 2006 as a fundraiser
for breast cancer awareness and research. The company’s hope was that the fitness
program’s contagious Latin and international rhythms that have attracted millions
globally would generate widespread charitable support. Fortunately, the idea was a
success and today thousands of Zumba instructors annually conduct fundraising events
for causes ranging from Haiti earthquake relief, cancer research and prevention,
Cerebral Palsey, domestic violence awareness and more.

According to Alberto Perlman, CEO of Zumba Fitness, Zumbathons are gaining in
popularity because they’re fun and healthy for participants and easy for instructors to
organize. Certified Zumba instructors simply charge a fee for participants to partake in
these special classes, and then donate the proceeds raised to a designated non-profit
organization. Recently, $60,000 was raised through various Zumbathons to support the
Haiti earthquake relief effort.

“What differentiates Zumba from other fitness programs is our incredible sense of
community,” said Alberto Perlman, CEO of Zumba Fitness. “The spirit of our instructors
and participants has always been our special ingredient, so it’s no surprise they have
willingly joined together to significantly impact many worthy causes. We’re pleased the
allure of the Zumba Fitness Party attracts increasing numbers of participants each year
to these events, and as a company, we’re committed to supporting future Zumbathons in
any way possible.”

Earlier this year, the U.S. Zumba community came together to raise money for Augie’s
Quest, an organization founded by fitness industry leader Augie Nieto, which raises
awareness and supports research for ALS or Lou Gehrig’s disease. With more than 40
Zumbathons held in 12 states, the effort culminated with a 700-person Zumbathon at the
International Health, Racquet & Sportsclub Association’s International Convention. More
than $32,000 was raised for the cause.

There is no fee for instructors to host a Zumbathon. Interested parties must obtain
permission from Zumba Fitness to use the brand properties, including the logo, in event
materials and promotional efforts. Requests should be sent to info@zumba.com.

About Zumba®:
The Zumba® program is a fitness party with a contagious blend of Latin rhythms that
provides a fun and effective workout to a global community, either at home or in the
gym. Through exhilarating, high calorie-burning fitness classes, Zumba Fitness has
helped melt the pounds and inches off seven-and-a-half million Zumba-enthusiasts in
105 countries. Using simple Latin and urban dance moves, Zumba routines successfully
tone and sculpt the body while burning fat. The Zumba program is available in a four-
disk DVD collection featuring creator Beto, and offered in 60,000 class locations
worldwide. Other offerings include Zumbawear™ clothing, Zumba Gold® classes for
active seniors and de-conditioned participants, Zumba Toning™, Zumbatomic® for kids,
Aqua Zumba™, a water-based version of the Latin-inspired workout, as well as
additional music soundtracks. For more information, to find a class, or to purchase the
DVD Collection, visit www.zumba.com.




A quick note about the Zumba® trademark

The word ZUMBA® was coined by our company and is the brand name for our fun and
effective fitness program that combines easy-to-follow moves with invigorating Latin and
international rhythms. When referring to ZUMBA® we ask that you please keep in mind
the following to protect the thousands of instructors worldwide who make their careers
teaching Zumba Fitness classes:

Please do not:

      Use Zumba as a verb -- for example, “once you zumba, you’ll be hooked.”
      Use Zumba as a noun -- for example, “zumba is my favorite exercise.”
      Use Zumba as a generic term -- for example, as a name for a fitness program
       “My gym offers zumba.”

Instead, please do:

      Capitalize the letter “Z” or the whole word "ZUMBA"
      Refer to “the Zumba Fitness program,” “Zumba class,” “Zumba instructor” etc. –
       for example “The Zumba Fitness program is the most fun you’ll ever have while
       working out” or “I love my Zumba instructor, she’s the best.”
      Use the ® symbol on the right hand shoulder of the word Zumba® - especially in
       headers and title

				
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