November 16, 2009   San Diego Law UpDateS                 Page A27


       Law                                  INSIDE:
                                            Why hire in-house

       upDates                              counsel?
                                                                   – Page A29

                                            Cal Western has
                                            much to offer aspiring
                                                                   – Page A30
Page A28                                                                      San Diego Law UpDateS                                                                                   November 16, 2009

                                                                             &                                                                                                             AdMired

                       Congratulations to the Most admired CEo of the year Finalists
            andy abramson                                     Hany girgis                                       Bryan Mallindine                                           debra Rosen
            Comunicano Inc.                                   SGIS                                              Flexiciser International                                   San Diego North Chamber of Commerce
            Brent altomare                                    Jeff goldberg                                     Michael Mercurio                                           Niels Rydder
            Groovy Like A Movie                               Cali Bamboo                                       San Diego Association of Realtors                          Oaks Creek
            Matt Baker                                        Jeff Harper                                       Micha Mikailian                                            Mark Schulze
            Feast On This                                     Harper Construction Co.                           eBoost Consulting                                          Crystal Pyramid Productions
            Eric Basu                                         John Heffner                                      david oates                                                Juliet Singh, Ph.d.
            Sentek Global                                     Creative Nail Design                              Stalwart Communications                                    Transdel Pharmaceuticals
            douglas Burke                                     Patrick Henry                                     irene oberbauer                                            John Sommatino
            DefenseWeb Technologies                           Entropic Communications                           San Diego County Credit Union                              Laptops Plus
            Reid Carr                                         Jim Hollen                                        John ohanian                                               david Strobel
            Red Door Interactive                              Rich Ltd                                          211 San Diego                                              Space Micro Inc.
            Robert Christie                                   Bruce Hueners                                     Maria olson                                                Maureen Sullivan
            3E Co.                                            Palomar Technologies                              The Cystic Fibrosis Foundation                             San Diego Magazine
            irma Cota                                         Mel Katz                                          William Pollakov                                           Shannon thompson
            North County Health Services                      Manpower                                          Bikes for Kids Foundation Inc.                             Shakti Rising
            Michael Covert                                    dan Khabie                                        andreas Roell                                              david Wescoe
            Palomar Pomerado Health                           Digitaria                                         Geary Interactive                                          San Diego City Employees’ Retirement System
            Joe Craver                                        John Klinedinst                                   Linda Rose
            American Red Cross San Diego /                    Klinedinst PC                                     Rose Business Solutions
            Imperial Counties Ch.                             greg Koch
            george deVries iii                                Stone Brewing Co.
            American Specialty Health                         Ken Kuang                                                                    Opening Remarks by
            Lisa druxman                                      Torrey Hills Technologies
            Stroller Strides                                  Jason Kulpa
            david duong                                       Underground Elephant
            Shoe Metro                                        Raj Lahoti                                                             Lifetime
            Julian duval                                      OnlineGURU Inc.                                                        Achievement
            San Diego Botanic Garden                          James Lasswell                                                         Award
            Keith Michael Esshaki                             INDUS Technology Inc.                                                  Pat Hyndman                               November 18, 2009
            GTC Systems Inc.                                  Judy Lawton                                                            Vistage Group Chair
                                                                                                                                     Vistage International Inc.               Special awards Reception
            ted Fogliani                                      TLC Staffing
                                                                                                                                                                                    4:00 - 7:00 pm
            Outsource Manufacturing Inc.                      Christopher Lee                                                         Exemplary
            douglas Ford                                      ACCESS Destination Services                                             Award                                San diego Marriott Hotel & Marina
            The I.T. Pros                                     Bob Leone                                                                                                           San Diego Ballroom
            aaron Fulkerson                                   Mr. Copy                                                               Paul Hering                                  333 W. Harbor Drive
            MindTouch Inc.                                    gary Levine                                                            CEO                                         San Diego, CA 92101
                                                                                                                                     Barney & Barney LLC
            Raj ganti                                         G.S. Levine Insurance Services Inc.
            SQL Star                                          Michael Lombardi                                                      Co-Sponsors
            Bruce geier                                       Lombardi Contraction Corporation
            Techonology Integration Group                     Fred Maas
            Bill geppert                                      Black Mountain Ranch LLC & Centre City
            Cox Communications                                Development Corp.

                                                                                            REgiStER today!
            Registration                          Company Name:                                                                                               Contact Name:
              Options:                                                                                                                                        Title:
                                                  Company Address:
    1. Online at
    2. By phone at 858-277-6695                   City/State/Zip:                                                    Phone:                                       Email:
    3. By email at
                                                   Group of 10 $400 • Individual Tickets $45
    4. By Fax to: 858-277-6398
    5. By mail to:                                                                                                                                                                         Group of 10           $400
         San Diego Business Journal                                                                                                                                                                              $45
       4909 Murphy Canyon Road #200
            San Diego, CA 92123

           Cancellation not accepted               Billing address if different
             7 days prior to event.                than above address:
November 16, 2009                                                                   San Diego Law UpDateS                                                     Page A29

                           Should My Company Have an
                            In-House Law Department?
By Jim Edwards
   The trend over the past 20 to 30 years
is for more and more mid-size to small
                                                                               The decision to hire a corporate attorney is more than
companies to bring lawyers in-house as                                        just a simple weighing of dollars. It should also involve
key members of the management team.
As the company grows or the complexity                                          what an in-house counsel can add to the strategic
of its activities increases, the law
department should add the specialized                                                  planning process and the preventative
skills to address the new issues the
company faces.
                                                        Jim Edwards
                                                                                              law aspect of a business.
   CEOs are often reluctant to obligate
their company for cost of a lawyer. The
simple cost benefit analysis would lead         practice will be people who want to be           reputation of “business killers” in some      company in detail. It is of tremendous
the CEO to defer the hire until the costs       engaged in the business at various levels        organizations because they see their          advantage in getting to the root of an issue
of paying outside counsel fees for routine      and contribute more than just being a            job as promoting total risk avoidance.        to know who in the organization has the
legal work reach the costs of bringing          lawyer. They see themselves as a business        However, most in-house counsel will seek      most accurate information. It is often not
someone in-house. Of course, once that          person as well as a lawyer.                      to find ways to assist in business capture    the person with a specific title. Further,
cross-over point is reached, the hiring            The best use for an in-house counsel          and expansion because they understand         as the employees gain confidence in the
decision is an easy one.                        are as key members of the management             that their success is tied to the success     business sense and legal skills of the in-
   However, the decision to hire a              team, whether that is at the executive           of the enterprise.                            house lawyer, they will bring them into
corporate attorney is more than just a          level for the general counsel, or at the            As a caution, if a CEO has a lawyer who    matters sooner so downstream problems
simple weighing of dollars. It should also      subsidiary or divisional level for other         does aspire to complete risk avoidance,       and delays are avoided.
involve what an in-house counsel can add        legal professionals. In-house counsel            or creates bottlenecks in the business           My experience ranges from international
to the strategic planning process and the       positioned as valued members of the              process, that lawyer should be replaced.      conglomerates to mid-sized companies
preventative law aspect of a business.          business teams will add perspective              Inasmuch as everything about business         to startups, and in industries as varied
These considerations will provide benefits      and strategic thinking to the business           entails risk, the in-house lawyer should      as energy, technology, defense, biotech
to a management team far in excess of an        process as well as their legal experience        point to the risks, seek to mitigate them     and transportation. It does not matter the
analysis of where legal dollars are spent.      and training.                                    and then present the decision maker with      size of the company or the industry, all
   If a CEO were to consider hiring an in-         Effective in-house counsel will assist        an informed set of alternatives in a timely   can and will benefit from hiring the right
house lawyer merely as a legal functionary      the business team members accomplish             manner.                                       in-house attorney.
to grind out contracts and chase collections,   their goals in a legally efficient and ethical      Another advantage to having an in-         Jim Edwards is vice president, general
one can expect that the arrangement will        manner. They will help identify where            house lawyer includes the lawyer’s ability    counsel of Cubic Transportation Systems
not work well for either the CEO or the         lay the legal pitfalls and how to avoid          to understand the business, the policies,     Inc., and assistant general counsel of Cubic
lawyer. Attorneys who gravitate to in-house     them. There are lawyers who have the             the people, the goals and risks of the        Corporation.
Page A30                                                   San Diego Law UpDateS                                                                    November 16, 2009

                             A Law School
                       Devoted to the Big Picture
By Pam Hardy                                                                                                                                    Students with an international focus can
                                                                                                                                             help train legal and governmental officials
   California Western School of Law is                                                                                                       with Proyecto ACCESO, a rule-of-law
an independent law school in downtown                                                                                                        training program, or study the struggle
San Diego, at the heart of the region’s                                                                                                      for justice and effects of globalization in
legal and judicial community. For more                                                                                                       Chile through the Justice in the Americas
than 80 years, Cal Western has educated                                                                                                      program.
lawyers who are dedicated to improving                                                                                                                    Dedicated Faculty
the lives of their clients and the quality of                                                                                                   The Cal Western faculty consists of
the legal system – lawyers who frame the                                                                                                     a collegial community of scholars and
practice of law as a helping, collaborative                                                                                                  practitioners. Among them are some of
profession.                                                                                                                                  the nation’s leading scholars in areas of
   Broad-Based Skills Development                                                                                                            international law, law of the sea, health
   Cal Western provides a rigorous,                                                                                                          law, gender and sexuality law, and
traditional legal education with an             big picture, and evaluate the social and     in the Western United States, to working        other disciplines. Their involvement and
emphasis       on      developing problem-      economic context behind a wide array of      professionals in health care and the            leadership in national and international
solving, communication, writing and             legal problems in order to find the best     law. Professionals seeking additional           organizations provide students access
analytical thinking skills. This broad          possible outcome for their client.           credentials beyond a Juris Doctor degree        to cutting-edge legal scholarship and
skill-base allows students to see the                        Degrees Offered                 can pursue a Master of Laws degree in           new approaches to problem solving.
                                                   In addition to the traditional Juris      trial advocacy and comparative law.             Professors bring this experience and
                                                Doctor degree, Cal Western offers dual           Innovative Programs, Real World             insight into the classroom, going beyond
                                                degrees in conjunction with the UC San                      Experience                       traditional curricula and exposing
           For more than 80 years,
                                                Diego and San Diego State University,           Cal Western offers student the               students to a broad array of ideas.
      Cal Western has educated                  including:                                   opportunity to participate in a number             What Law School Ought to Be
     lawyers who are dedicated                     • J.D./M.B.A., with SDSU College of       of institutes and programs offering real           Through its emphasis on both theory
                                                Business Administration                      world experience and the chance to make         and practice, rigorous academics, and
    to improving the lives of their                • J.D./M.S.W., with SDSU School of        a difference in their city, their country and   renowned real-world institutes and
     clients and the quality of the             Social Work                                  their world.                                    programs, Cal Western invites students
                                                   • J.D./Ph.D. History, with UC San            Through the Institute for Criminal           to explore the wide expanse of the law in
     legal system – lawyers who                 Diego                                        Defense Advocacy, students can research         a school devoted to the big picture.
       frame the practice of law                   • J.D./Ph.D. Political Science, with UC   and investigate real-life criminal cases        An advertorial submitted by California Western
      as a helping, collaborative               San Diego                                    and help free the wrongly convicted with        School of Law. Pam Hardy is associate director
                                                   Cal Western partners with UC San          the California Innocence Project, or work       of marketing and communications at Cal
                profession.                     Diego to offer a joint graduate degree in    with local high school students as part of      Western. For more information, please visit
                                                health law, the only program of its kind     the Street Law and Law High programs. 

                             GARY PUCKETT sings his hits . . . ONE NIGHT ONLY
                                   with Comedy of Steve Kelley, Benny Hollman Orchestra,
                                        LIVE Auction, Fabulous Duo-Entree Dinner
                        Saturday, November 21 ~ Harrah's Rincon Casino & Resort

                                                               A benefit evening for The Angel's Depot
                                                             who has provided over 425,000 senior meals,
                                                              free of charge, for our local elderly poor.

                                                             $150 per Person /Tables of 10 Guests $1,500
                           Gary Puckett                        Call for reservations: (760) 599-7093                                         Steve Kelley
                       Six-Time Gold Record                        or visit                                            Comedian
                          Recording Artist                                                                                               Political Cartoonist
November 16, 2009                                            San Diego Law UpDateS                                           Page A31

                                                                      Intellectual ProPerty
                                                                      Largest IP Law Firm in San Diego

                                                             Knobbe Martens was recognized as the largest intellectual property

                                                             law firm in San Diego in an annual survey conducted by the San Diego

                                                             Daily Transcript. The San Diego office of Knobbe Martens has over 50 IP

                                                             attorneys, all with science or engineering degrees, including 17 Ph.Ds.

                                                             With this depth of technical expertise, they are able to serve clients in all

                                                             technical areas, including biotech, chemical/pharmaceutical, medical
                                                             devices, telecommunications, and software.

                                                             Knobbe Martens represents a variety of clients worldwide, from start-

                                                             ups to Fortune 500 companies, in all areas of intellectual property,

                                                             including patents, trademarks, copyrights, trade secrets, and related

                                                             litigation. Founded in 1962, the firm is one of the largest intellectual
                                                             property law firms in the United States with over 250 lawyers and
                          550 West C Street, Suite 1200
                                                             scientists firm wide. The firm is headquartered in Irvine and has seven
                                 San Diego, CA 92101
                                      ( 619 ) 23 5 - 8 550   offices nationwide.

          Orange COunty    San DiegO        San FranCiSCO          LOS angeLeS         riverSiDe         S e at t L e     Wa S h i n g t O n D C

            Intellectual ProPerty law by the numbers                                         
                                                                                                       Knobbe martens olson & bear llP
Page A32                                                              San Diego Law UpDateS                                                     November 16, 2009


                                                            Present the

   2010 economic trends                                                                                  Event
                           January 7, 2010 • 7:30 - 10:00 am                                                          Confirmed Panel of Experts
                      Town and Country Hotel & Convention Center                                                                           MODERATOR
                                Golden Pacific Ballroom                                                                                    Rafael Pastor
                                                                                                                                          – Vistage International
                           500 Hotel Circle North, San Diego, CA 92108
                                          Breakfast will be served                                                                        Dana Johnson
                                                                                                                                 Senior Vice President /Chief Economist
                                                                                                                                            – Comerica Bank

                                                                                                                                            Susan Afan
                                                                                                                                     Senior Regional Vice President
                                                                                                                                       – Robert Half International

                                                                                                                                           Trindl Reeves
                                                                                                                                           – Barney & Barney

                                                                                                                                             Lee Duran
                                              Co-sponsored by:                                                                            – BDO Seidman LLP

                                                                                                                                          Shelly McGuire
                                                                                                                                          – BDO Seidman LLP

                                                                                                                                         Mary Ann Barnes
                                                                                                                                      Senior Vice President and
                                                                                                                                          Executive Director
                                                                                                                                     Kaiser Permanente San Diego

                                                                                                                                          Gary H. London
                                                                                                                                           – The London Group

              Registration                      Company Name:                                                            Contact Name:
                Options:                                                                                                Title:
                                                Company Address:
      1. Online at
      2. By phone at 858-277-6695               City/State/Zip:                                              Phone:         Email:
      3. By email at
                                                Table of 10 $400 • Individual Tickets $45
      4. By Fax to: 858-277-6398
      5. By mail to:                                                                                                                             Table(s) of 10           $400
             San Diego Business Journal                                                                                                                                   $45
           4909 Murphy Canyon Road #200
                San Diego, CA 92123

             Cancellation not accepted          Billing address if different
               7 days prior to event.           than above address:

Updated 11/12/09

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