How to Write Foolproof Media Releases
By Matt Bacak
Free publicity resulting from a media release sounds good, but how do you go about getting it?
The first step is to write foolproof media releases.
Are you looking for inexpensive ways to promote yourself or your business? Well, read on
about media releases, one of the most cost effective promotion vehicles available. Free
publicity resulting from a media release sounds good, but how do you go about getting it? The
first step is to write foolproof media releases.
Many people 'gasp' at the thought of committing the written word to the page. Don't be
scared, just apply these quick and easy steps to write foolproof media releases! Let's get
started!
Always remember when writing your media release that editors will likely give you a '10 second'
glance to see if the topic is newsworthy. Make sure you cover all the media release basic
essentials to ensure your media release isn't 'tossed' before it gets even the 10-second once-
over.
Before You Start Writing Your Media Release
Before you even begin typing, take a moment and determine 'what is your story' or 'what is
your angle'. What do you want to communicate and why? Some media release ideas are the
launch of new product, change in your company that affects your customers, or an event that
affects your industry.
Remember that a media release is not an advertisement; your story needs to be a newsworthy
account about you or your company.
Essentials for Media Releases
You are ready to start writing, take the time to familiarize yourself with the essentials required
in all media releases.
· "FOR IMMEDIATE RELEASE" on the top left of the page
· Contact name, title, address, phone number, fax number, email address
· Headline, bold and centered on the page (more on writing effective headlines later)
· Location and date
· No more than one page in length
· Be concise and grammatically correct (no spelling errors!)
· At the bottom, provide a bio on the company, person etc. Provide brief details and remember
to include a website address where readers can get more information.
O.k. the essentials are the easy part, let's delve into the guts of your media release and the
tools for writing effective content.
Effective Media Release Content
1. Headline - Some PR people say that you need to spend as much time writing the headline as
you do on writing the entire content of the media release. The headline needs to capture
attention, while at the same time convey the content of the media release. The headline may
be the only thing an editor reads of your media release so ensure it's a good one!
2. Paragraph structure - Make sure you make your most important statements in the first
paragraph, waiting too long could mean your media release is never read! The headline along
with your opening paragraph should tell a gripping story. Answer the five critical questions,
who, what, where, when and why. The last paragraph is your call to action - make it clear and
compelling.
3. Writing Style - Keep your audience for the media release in mind and ensure all information
is factual and relevant to that audience. Provide statistics and/or relevant quotes that
substantiate the information you are providing. Limit jargon and slang.
4. Distribute - Spend the time researching and creating a distribution list. Effective media
releases do work; you just need to ensure that you send your media release to the right places.
Check out industry associations, relevant publications (both print and online), newswire
services, PRWeb, the opportunities are endless!
Here is a list of places you can go to and start
submitting your press releases for free today:
http://www.ecommwire.com
http://www.downloadjunction.com/submit_press_release
http://www.techprspider.com
http://www.prhwy.com
http://www.pressabout.com
http://www.pressmethod.com
http://www.1888pressrelease.com
http://www.i-newswire.com
http://www.24-7pressrelease.com
http://www.openpr.com/
http://www.clickpress.com
http://www.onlineprnews.com
http://www.freepressindex.com
http://www.free-press-release-center.info
http://www.prurgent.com
http://www.prlog.org
http://www.pressexposure.com
http://www.pressabout.com
http://www.free-press-release.com
http://www.pagerelease.com
http://www.pressreleasepoint.com
http://www.bignews.biz
http://www.newswiretoday.com
http://www.pressrelease.com.np/submit-release
http://www.prfocus.com
http://www.pr-usa.net
http://www.usprwire.com
http://www.ukprwire.com
Writing a foolproof media release will take a little time and effort. The rewards of free publicity,
resulting in even more customers and revenue are worth the investment! Why not try writing
and distributing a media release today!
This Document was written by Matt Bacak.
Matt Bacak is considered by many an Internet Marketing Legend. Using his stealth marketing
techniques, he became a Best Selling author with a huge fan base of over 300k people in his
niche as well as built multi-million dollar companies. Since Matt has been an internet marketer
for over 8 years now, his techniques and strategies are widely used across the internet and he
has taught many of the Whos Who of intenet marketing.