PROS Demonstrates Power of Price Optimization at Microsoft Global Energy Forum 2011
Houston, Texas – January 18, 2011 – PROS, the world leader in enterprise business-to-
business pricing and margin optimization software, today announced it will showcase its energy
industry solution at the Microsoft Global Energy Forum 2011 in Houston, TX, on January 18. At
this event, PROS is showcasing how they are working together with Microsoft to enable
customers to improve control, visibility and agility while realizing the most profitable pricing for
market conditions.
"Our relationship with PROS reflects our commitment to helping our customers leverage their
existing Microsoft Enterprise Applications to realize the power of pricing optimization," said
Craig Hodges, general manager of U.S. Manufacturing and Resources at Microsoft. “We are
excited for PROS to share their solution during this year’s Global Energy Forum, allowing
attendees to obtain a first-hand look at their industry-specific technologies.”
The PROS Pricing Solution Suite combines prescriptive pricing analytics and optimization
capabilities with the power of Microsoft SQL Server 2008. The solution works seamlessly with
Microsoft Office and Microsoft SharePoint Server 2007, to provide powerful pricing capabilities
to customers in a familiar context. Price optimization provides energy companies with a strategic
competitive advantage, minimizes risk and increases profit margins, making it a key lever for
corporate success. To effectively pull this lever, companies must not only have the right pricing
strategy -- one that relies on insight into customer buying behavior, cost changes, and market
trends -- but they must also execute that strategy with speed, precision and accuracy.
"Our key alliance with Microsoft is an example of PROS commitment to broadening the reach of
our prescriptive pricing solutions,” commented Tim Girgenti, Chief Marketing Officer, PROS.
“PROS continues to focus on integration with tools our customers are already using and offer
innovative ways to harness the power and promise of pricing.”
The importance of setting the right price is profound in a commodity products industry, where
competitor prices tend to be within narrow band, and margin of error for pricing decisions is very
small. Price optimization enables companies that offer commodity products to capitalize on
differentiation through product customization, service levels, product quality, delivery,
marketing support, and more. PROS has implemented solutions in many commodity industries,
including downstream petroleum, chemicals, and paper.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of prescriptive enterprise pricing and margin optimization
software products, specializing in price analytics, price execution, and price optimization. By using PROS' software
products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their
pricing decision making and improve their business processes and financial performance. PROS' software products
implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high
performance software architecture supports real-time high volume transaction processing and allows PROS to
handle the processing and database requirements of the most sophisticated and largest customers, including
customers with 100's of simultaneous users and sub-second electronic transactions.
PROS provides professional services to configure its software products to meet the specific pricing needs of each
customer. Founded in 1985, PROS has implemented over 500 solutions across a range of industries in 50 countries.
PROS is headquartered in Houston, Texas and has over 350 employees, more than 100 with advanced degrees and
over 25 with Ph.D.s. To learn more about PROS, please visit www.prospricing.com.
Forward-looking Statements
This press release contains forward-looking statements, including statements about the functionality of the PROS
products and their ability to manage and forecast across an enterprise. The forward-looking statement contained in
this press release are based upon PROS historical performance and its current plans, estimates and expectations and
are not a representation that such plans, estimates or expectations will be achieved. Factors that could cause actual
results to differ materially from those described herein include PROS ability to develop new products and product
enhancements with the required functionality desired and PROS ability to implement and support successfully its
products to the expectations of its customers. Additional information relating to the uncertainty affecting the PROS
business are contained in PROS filings with the Securities and Exchange Commission. These forward-looking
statements represent PROS expectations as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in
the future, whether as a result of new information, future events or otherwise.
Media Contact:
PROS Corporate Communications
713-335-5197
CorpComm@PROSpricing.com