Sample Sales Proposal
The Sales proposal is a brief but complete bid to provide products and services to a prospective client, and is
usually submitted in response to a request for quote (RFQ) or after initial sales calls. It focuses on presenting your
business as a creditable supplier, the bid to supply the materials, and delivery details. Gray shaded bracketed
material is instructional and should be deleted prior to submission. All other text is illustrative and should be
customized to fit your particular needs.
Sales Proposal
Introduction
[Provide information on your company, capabilities, products and services, vision/mission, and unique
selling proposition. This information should also include contact information]
Who We Are
[this section is your opportunity to sell your company and reputation. It should comply with branding
guidelines and support your marketing goals while providing critical information to the prospect.]
ABC Data Products, founded in 1975, delivers a full range of forms, paper, and electronic storage media,
and inventory software to support the ever increasing need to capture and store information. As the needs
of business change, ABC Data stays ahead of the curve, providing up-to-date solutions to support product
sales, distribution and delivery.
Our sales center in Anytown, Michigan, is staffed 24/7 by dedicated sales associates ready to assist
customers in finding the products that will work for their operations. Our central distribution facility, co-
located in Anytown is a state-of-the-art warehouse staffed by operations and quality assurance personnel
who use automated pick list verification, product inspection and packing controls to ensure the right,
defect-free products are delivered to you quickly.
Our Focus
[Elaborate on mission and vision, in terms of how it benefits the customer.]
We understand that your business needs can’t always wait for “typical business” hours. Your business is
unique, and we are committed to making you uniquely successful by providing the latest data storage and
paper products in the quantities you need at the prices you deserve.
Customer Service Commitment
[Describe the customer service philosophy and approach, including how customers can provide feedback
and methods for contacting the company.]
Products/Services
[Provide product service descriptions]
ABC Data specializes in the following products and services
Logistics software solutions
Standard forms
Form-feed, laser, and offset papers
Custom forms design
Electronic storage media
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Sales Proposal
Pricing
[lay out the specific products and services, and pricing for each. The following chart provides a guideline]
Top Notch Small Business employs 20 people in four locations. Based on the monthly sales volume, we
recommend the following products and services to support your sales cycle.
Software Solutions Price
licenses >
Upgrades & Technical Support fees >
Installation & Configuration services >
Training
Total >
Paper Supplies
17” greenbar pinfeed (case) >
20 lb bright white laser (case) >
Total >
Storage Media
2 gigabyte USB flash drive >
100 gigabyte removable hard drives >
USB cable and driver >
Shipping/Handling >
Forms Design Services
Total >
Total Estimated Amount >
Total Estimated Monthly Amount >
Total Estimated Yearly Amount >
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Sales Proposal
Standard Disclaimer: The numbers represented above are to be used as an estimate for the projects
discussed. The above Estimate in no way constitutes a warranty of final price. Estimates are subject to
change.
Delivery
[Provide a timeline for delivery of products and services, use the following table as a starting point.]
Description Due Date
Receipt of signed contract [purchase order]
Approval of order entry and picklist form design
Product/quantities confirmation
Shipment of Product
Product Training for sales associates
Receipt of first shipment
Distribution to locations
Second Shipment
Follow-up merchandising/sales training
Payment issued
Note: all dates are subject to revision based on receipt of a signed purchase order/contract.
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